
Centralize your data in Azure SQL Server
Azure SQL is Microsoft Azure's managed relational database service, built on SQL Server. Fully managed in the cloud, it delivers high availability, automatic backups, built-in intelligence for performance tuning, and advanced security, all without the need to manage infrastructure. It is the natural choice for companies already using the Microsoft ecosystem, featuring native integration with tools like Power BI. To connect Azure SQL Server as a destination in Erathos, simply whitelist the Erathos IP in the database firewall (via the Networking section in the Azure portal) and provide the host, database name, port, and access credentials. From there, Erathos automatically creates the tables, types the data, and keeps everything up-to-date with smart UPSERTs: new records are inserted and existing records are updated, preventing duplicate rows and eliminating the need for manual deduplication logic. With Azure SQL Server as a destination, companies within the Microsoft ecosystem can centralize data from CRMs, ERPs, marketing platforms, and other sources into a single relational database, ready to power dashboards in Power BI or any other SQL-connected BI tool.
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Move data in a few clicks
Connect your source
Authenticate your account and you're done. 100+ ready-made connectors, no code required.
Configure the sync
Pick the tables, the schedule and the update type: batch, cursor-based incremental or CDC.
Choose your destination
Load into BigQuery, Redshift, Databricks, PostgreSQL, ClickHouse, Amazon S3 and more.
Connect all your data sources to Azure SQL Server
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Active Campaign + Azure SQL Server
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RD Station Conversas + Azure SQL Server
BetaRD Station CRM + Azure SQL Server
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Connect all your sources to Azure SQL Server and create a single source of truth
Erathos is a complete ELT platform that loads data into Azure SQL Server from over 100 different sources via instant integrations. With plug-and-play connectors, you can centralize all your data in a single analytical environment and build a Data Warehouse in minutes.
Centralize your data in Azure SQL Server in minutes
Plug-and-play connectors
Send data from over 100 sources directly to Azure SQL Server with plug-and-play connectors. Eliminate manual pipelines and consolidate CRMs, ERPs, and marketing platforms into a single analytical environment, ready to drive actionable insights.
Learn moreGreater control over pipelines
Quickly set up ingestion pipelines for Azure SQL Server: select sources, define sync schedules and frequencies at the table level, all without writing a single line of code. You maintain complete control with total flexibility.
Learn moreCutting-edge observability
Monitor the health of your Azure SQL Server pipelines with real-time alerts via email, Slack, or Discord. Every run is logged with execution time, rows processed, and error context, allowing you to debug in minutes, not hours.
Learn moreBuilding data-driven stories
“Every new source implementation, if I had to do it myself, would take about two or three months. With Erathos, it's done in a few hours. I don't need the skills of a data engineer to generate real value from the company's data.”
“Erathos revolutionized data management at WE. By integrating multiple SaaS tools into a single DW, our technical team now focuses on the core business. We implemented dashboards with insights across every area, enriching our organizational culture and improving our decision-making.”
“We used to have a lot of rework, and now we don't. It's more efficient to work this way. If it's not your core business, hire Erathos. Spend your time modeling your own domain, not someone else's.”
“If I didn't have this infrastructure, I'd need three or four people to do what Erathos does today. I was able to generate real value from my data with a much leaner setup than I thought I'd need. That's the core of building a data-driven culture: the team only uses data when they can trust it.”
“Erathos brought a practical turnaround at CCM. We were able to integrate financial systems, CRM, and processes with BigQuery in just a few clicks, with no technical team required. That gave us a reliable data warehouse that powers automations, dashboards, and even our customer service bots.”
“The robustness and efficiency of Erathos's connectors — whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul — make the whole process much faster and more reliable. The technical documentation is extremely well put together and intuitive, which makes implementation much easier.”
Questions about Erathos and Azure SQL Server
Erathos connects over 100 data sources directly to Azure SQL Server, including CRMs, ERPs, marketing platforms, financial data, CS tools, and much more.
Yes! All ingestion pipelines for Azure SQL Server run incrementally by default, with configurable sync frequencies ranging from every 5 minutes to daily, at the table level. Only new or updated data is synced during each run, ensuring maximum efficiency and lower compute costs.
Yes! You can try the Azure SQL Server integration free for 14 days. Just connect a new source and set Azure SQL Server as the destination, no credit card required.
No. Erathos automatically manages the entire connection to Azure SQL Server. You just need to provide the access credentials, and Erathos takes care of the rest: table creation, data typing, and incremental loading.
No. Erathos does not perform direct system-to-system integrations (“pin-to-pin”) using Azure SQL Server as an intermediary. Our focus is to centralize data in Azure SQL Server as the analytical destination, creating a single source of truth for data-driven decision-making.
