Google Ads + Azure SQL Server

Google Ads is an online advertising platform developed by Google that lets companies and advertisers create ad campaigns for placement across multiple formats, including search, display, video, and mobile apps.

With Erathos, you can integrate Google Ads data into Azure SQL Server in just a few minutes. Our platform handles the entire data movement process into your Azure cloud relational database and makes it easy to combine this data with other sources. That frees your team to focus on what truly drives value — turning data into insights and making data-driven decisions.

Which Google Ads data does Erathos sync with Azure SQL Server?

The integration automatically syncs the main Google Ads objects:

  • Campaigns — name, status, channel, start and end dates

  • Leads and contacts — source, stage, and engagement data

  • Performance metrics — impressions, clicks, conversions, and cost per result

  • Lists and segments — composition and targeting criteria

  • Automations — workflows, triggers, and conversion rates

  • Users — profiles, preferences, and interaction history

Why sync Google Ads with Azure SQL Server?

In Azure SQL Server, you connect this data to the Microsoft ecosystem — Power BI for executive dashboards, Azure Data Factory for orchestration, and Azure Synapse for large-scale analytics. It's ideal for teams already operating in Azure and who need reliable operational data in SQL Server.

How it works

Erathos connects to Google Ads via the official API and syncs your data incrementally — only new or updated records are processed in each run. You choose the sync frequency (from every 5 minutes to daily), the objects to sync, and the destination in Azure SQL Server. The sync uses intelligent UPSERT in Azure SQL Server to ensure consistency even during reprocessing. You choose the sync frequency, the objects to sync, and the destination database. Every run is logged with full observability: runtime, rows processed, and alerts via Slack or email.

No credit card required.

Why do data teams choose Erathos for Google Ads?

Load Google Ads data into Azure SQL Server in minutes

Load Google Ads data into Azure SQL Server in minutes

Google Ads connector ready to use

Connect Google Ads to Azure SQL Server and export data automatically. Centralize your marketing data for analysis — no spreadsheets, no scripts.

Full control over your Google Ads pipelines

Set the sync schedule, frequency, and type at the table level. Configure sync frequency and type per table. Erathos uses intelligent UPSERT on Azure SQL Server — ensuring data consistency and native integration with Power BI and the Microsoft ecosystem.

End-to-end observability

No more discovering Google Ads issues only after the business team complains. Every run is logged with run time, processed rows, and error context. Automatic alerts via Slack, Discord, or email as soon as something goes off track — so your analytics always have fresh data.

No credit card required

No credit card required

Why Companies Move Data from Google Ads to Azure SQL Server with Erathos

Centralizing Google Ads data in Azure SQL Server has never been easier

Erathos is a data ingestion platform built for marketing and data teams. With the Google Ads connector, you automatically centralize campaigns, keywords, and conversion metrics in Azure SQL Server — always up-to-date data, full observability into every run, and zero maintenance.

Our Customers

Writing data-driven stories

Writing data-driven stories

"Erathos has revolutionized the way WePayments approaches data management. With its ability to integrate data from multiple SaaS into a single data warehouse, our technical team can now focus more effectively on the company's core business. With Erathos, we’ve been able to implement dashboards that provide insights across all areas of the company. This has not only enriched our organizational culture but also significantly improved our decision-making process."

Matheus Gobato Nunes

CTO & co-founder @WePayments

"Erathos has revolutionized the way WePayments approaches data management. With its ability to integrate data from multiple SaaS into a single data warehouse, our technical team can now focus more effectively on the company's core business. With Erathos, we’ve been able to implement dashboards that provide insights across all areas of the company. This has not only enriched our organizational culture but also significantly improved our decision-making process."

Matheus Gobato Nunes

CTO & co-founder @WePayments

Trusted by data-driven companies

Simplified data ingestion

Move your data in minutes

Move your data in minutes

1

Select your data source

More than 80 plug-and-play connectors to consolidate data from multiple sources, eliminate time-consuming manual processes, and create a streamlined path forward.

2

Setup your pipeline

Manage your pipeline seemlessly. Select a sync hour, frequency and type at a table/endpoint level.

3

Select your data warehouse

Choose between Amazon S3, BigQuery, Databricks, Redshift and PosgreSQL to centrlize your data

FAQ

Frequently Asked Questions

Frequently Asked Questions

What is Erathos, and how can it help my business?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Google Ads to your data warehouse — with full observability into every run, zero maintenance, and none of the black box behavior of traditional market tools.

What Google Ads data does Erathos sync to Azure SQL Server?

Erathos’ integration with Google Ads lets you export campaign metrics, audience data, conversions, cost per click, impressions, and channel-level performance data. All of this incrementally and with no code.

How often does Erathos sync Google Ads data to Azure SQL Server?

You can set the sync frequency anywhere from every 5 minutes to once a day, at the table level. Erathos uses incremental sync — only new or updated records are processed on each run, keeping the Google Ads pipeline efficient and Azure SQL Server costs predictable.

What happens if a Google Ads sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just “job failed.” Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.

Is there a free trial period for the Google Ads connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect Google Ads to Azure SQL Server and start syncing right away — no credit card required.

Data ingestion with control, observability, and scale

Data ingestion with control, observability, and scale