HubSpot is an integrated marketing, sales, and service platform that offers several tools to streamline customer management. With the HubSpot Connector, you can integrate your data quickly and securely, ensuring an efficient information flow. The HubSpot Connector makes automation and data analysis within your ecosystem easier.
With Erathos, you can integrate HubSpot data into Azure SQL Server in just a few minutes. Our platform handles the entire data movement process to your Azure cloud relational database and enables that data to be combined with other sources. That way, your time is focused on what truly creates value — extracting insights and making data-driven decisions.
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Pick the tables, the schedule and the update type: batch, cursor-based incremental or CDC.
Load into BigQuery, Redshift, Databricks, PostgreSQL, ClickHouse, Amazon S3 and more.
The integration automatically syncs HubSpot's main objects:
In Azure SQL Server, you connect this data to the Microsoft ecosystem — Power BI for executive dashboards, Azure Data Factory for orchestration, and Azure Synapse for large-scale analytics. Ideal for teams already operating in Azure and that need reliable operational data in SQL Server.
53 HubSpot tables can be synced to Azure SQL Server. Each table is created in Azure SQL Server with the same name it has in the connector, inside the schema you choose when setting up the connection.
idproperties.hs_lastmodifieddatearchivedproperties.amountproperties.amount_in_home_currencyproperties.closedateproperties.closed_lost_reasonproperties.closed_won_reasonproperties.createdateproperties.days_to_closeproperties.deal_currency_codeproperties.dealnameand 110 moreidproperties.lastmodifieddateproperties.companyproperties.createdateproperties.emailproperties.firstnameproperties.lastnameproperties.phoneproperties.websiteidproperties.hs_lastmodifieddateReading the HubSpot deals table straight from Azure SQL Server. Replace your_schema with the schema you chose for the connection.
SELECT TOP 10
id,
JSON_VALUE(properties, '$.hs_lastmodifieddate') AS properties_hs_lastmodifieddate,
JSON_VALUE(properties, '$.amount') AS properties_amount,
JSON_VALUE(properties, '$.amount_in_home_currency') AS properties_amount_in_home_currency
FROM your_schema.deals
ORDER BY properties_hs_lastmodifieddate DESCNested fields such as properties.hs_lastmodifieddate generally land in Azure SQL Server as JSON, in a column named after the top level (properties). That is why the query reads them with Azure SQL Server's JSON functions.
analytics_reports_sourcesanalytics_reports_sources_breakdownscallscommunications · supports custom fieldscompanies · supports custom fieldscompanies_calls_associationscompanies_contacts_associationscompanies_deals_associationscompanies_pipelinescompanies_tasks_associationscompanies_tickets_associationscontacts · supports custom fieldscontacts_calls_associationscontacts_communications_associationscontacts_deals_associationscontacts_emails_associationscontacts_meetings_associationscontacts_tickets_associationsdeal_history · under deals · supports custom fieldsdeals · supports custom fieldsdeals_calls_associationsdeals_line_items_associationsdeals_meetings_associationsdeals_pipelinesdeals_tasks_associationsdeals_tickets_associationsemail_eventsemailsevent_typesevents · under event_typesfeedback_submissionsform_submission · under contactsgoal_targetsleads · supports custom fieldsleads_companies_associationsleads_contacts_associationsleads_deals_associationsline_itemsmarketing_emailsmeetingsnotesownerspostal_mailproductsquotestask_history · under taskstaskstickets · supports custom fieldstickets_calls_associationstickets_communications_associationstickets_emails_associationstickets_meetings_associationstickets_pipelinesErathos is a data ingestion platform built for sales and data teams. With the HubSpot connector, you automatically centralize contacts, deals, companies, and CRM activities in Azure SQL Server — always up-to-date data, complete visibility into every run, and zero maintenance.
Connect HubSpot to Azure SQL Server and automatically export data. Centralize CRM data for analysis—without spreadsheets or scripts.
Learn moreSet the sync schedule, frequency, and type at the table level. Configure sync frequency and type per table. Erathos uses intelligent UPSERT on Azure SQL Server — ensuring data consistency and native integration with Power BI and the Microsoft ecosystem.
Learn moreStop finding out about HubSpot failures only after the business team complains. Every run is logged with run time, processed rows, and error context. Automatic alerts via Slack, Discord, or email as soon as something goes off track — so your analytics always have fresh data.
Learn more“Every new source implementation, if I had to do it myself, would take about two or three months. With Erathos, it's done in a few hours. I don't need the skills of a data engineer to generate real value from the company's data.”
“Erathos revolutionized data management at WE. By integrating multiple SaaS tools into a single DW, our technical team now focuses on the core business. We implemented dashboards with insights across every area, enriching our organizational culture and improving our decision-making.”
“We used to have a lot of rework, and now we don't. It's more efficient to work this way. If it's not your core business, hire Erathos. Spend your time modeling your own domain, not someone else's.”
“If I didn't have this infrastructure, I'd need three or four people to do what Erathos does today. I was able to generate real value from my data with a much leaner setup than I thought I'd need. That's the core of building a data-driven culture: the team only uses data when they can trust it.”
“Erathos brought a practical turnaround at CCM. We were able to integrate financial systems, CRM, and processes with BigQuery in just a few clicks, with no technical team required. That gave us a reliable data warehouse that powers automations, dashboards, and even our customer service bots.”
“The robustness and efficiency of Erathos's connectors — whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul — make the whole process much faster and more reliable. The technical documentation is extremely well put together and intuitive, which makes implementation much easier.”
CRMs, ERPs, ad platforms and databases, all through the same managed pipeline.
Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like HubSpot to their data warehouse — with full observability into every run, zero maintenance, and none of the black-box behavior you get with traditional market tools.
With Erathos' integration with HubSpot, you can sync contacts, deals, activities, interaction history, sales pipelines, and more. Data is extracted incrementally, ensuring your DW is always up to date.
You can configure sync frequency at the table level, from every 5 minutes up to daily. Erathos uses incremental sync—only new or updated records are processed on each run—keeping your HubSpot pipeline efficient and Azure SQL Server costs predictable.
Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just “job failed.” Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.
Yes. Every Erathos connector includes a 14-day free trial. Connect HubSpot to Azure SQL Server and start syncing right away — no credit card required.
