CustomerX + Azure SQL Server

CustomerX is a comprehensive customer relationship management platform designed to streamline processes like onboarding, customer experience, product adoption, retention, and revenue expansion. With features like customer journey monitoring, automations, feedback surveys, health scores, and event tracking, plus integrations with popular tools like Pipedrive, Hubspot, and Zendesk, CustomerX empowers companies to strengthen their customer relationships efficiently and intelligently.

With Erathos, you can integrate CustomerX data into Azure SQL Server in just a few minutes. Our platform handles the entire process of moving data into your relational database in the Azure cloud and makes it possible to combine that data with other sources. That way, your time is focused on what really creates value — extracting insights and making data-driven decisions.

Which CustomerX data does Erathos sync with Azure SQL Server?

The integration automatically syncs the main CustomerX objects:

Customers — health, onboarding stage, and account details
Health score — scores, alerts, and trends
Tasks and playbooks — CS activities and executions
NPS and surveys — responses, scores, and comments
Product events — usage, feature adoption, and engagement
Renewals and expansion — dates, amounts, and probabilities

Why sync CustomerX with Azure SQL Server?

In Azure SQL Server, you connect this data to the Microsoft ecosystem — Power BI for executive dashboards, Azure Data Factory for orchestration, and Azure Synapse for large-scale analytics. It’s ideal for teams already running in the Azure cloud who need reliable operational data in SQL Server.

How it works

Erathos connects to CustomerX via the official API and syncs your data incrementally — only new or updated records are processed on each run. You choose the sync frequency (from every 5 minutes to daily), the objects to sync, and the destination in Azure SQL Server. The sync uses an intelligent UPSERT in Azure SQL Server to ensure consistency even during reprocessing. You choose the sync frequency, the objects to sync, and the target database. Each run is logged with full observability: runtime, rows processed, and alerts via Slack or email.

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Why do data teams choose Erathos for CustomerX?

CustomerX data in Azure SQL Server in minutes

CustomerX Connector Ready to Use

Connect CustomerX to Azure SQL Server and automatically export data. Centralize customer success information for analysis — no spreadsheets and no scripts.

Full control over your CustomerX pipelines

Set the sync schedule, frequency, and type at the table level. Configure sync frequency and type per table. Erathos uses intelligent UPSERT on Azure SQL Server — ensuring data consistency and native integration with Power BI and the Microsoft ecosystem.

End-to-end observability

Stop finding out about CustomerX failures only when the business team complains. Every run is logged with run time, rows processed, and error context. Automatic alerts via Slack, Discord, or email as soon as anything goes off track — so your analytics always have fresh data.

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Why companies move data from CustomerX to Azure SQL Server with Erathos

Centralizing CustomerX data in Azure SQL Server has never been easier

Erathos is a data ingestion platform built for sales and data teams. With the CustomerX connector, you automatically centralize customer data, account health, and customer success metrics in Azure SQL Server — always up to date, with full observability into every run and zero maintenance.

Our Customers

Writing data-driven stories

Gustavo Loforte
Engineering Manager
Erathos was a total game-changer for CCM. We managed to integrate our financial systems, CRM, and internal processes with BigQuery in just a few clicks, without needing a data engineering team. This gave us a reliable data warehouse that powers our automations, dashboards, and even our customer service bots.
Fernando Costa
CTO & Co-founder
It was impossible to run our operations on spreadsheets. Erathos was a perfect fit: they became the data engineer I didn't have. We managed to reduce analysis time, establish weekly data rituals, and, most importantly, trust the data we use.
Fernando R.
Head of Data
Erathos brought an incredible boost in productivity. With no worries about data ingestion, the team focused on strategy rather than pipeline maintenance. Implementing a new connector takes minutes, and the reliability is outstanding. It was one of the best decisions we've made.
Matheus Nunes
CTO & Co-founder
Erathos revolutionized data management at WE. By integrating multiple SaaS platforms into a single DW, our engineering team can now focus on the core business. We implemented dashboards providing insights across all departments, enriching our data culture and streamlining decision-making.
Luis Ribas
CTO
I can describe my experience with Erathos as seamless; we had no major issues migrating from our old data pipeline platform. Their support is always impeccable, both in answering questions and resolving issues. I highly recommend them, without a doubt.
Sayuri Valente
Project Manager
The robustness and efficiency of Erathos's connectors—whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul—make the entire pipeline much faster and more reliable. The technical documentation is extremely well-crafted and intuitive, which greatly legacy simplifies implementation.

Gustavo Loforte
Engineering Manager
Erathos was a total game-changer for CCM. We managed to integrate our financial systems, CRM, and internal processes with BigQuery in just a few clicks, without needing a data engineering team. This gave us a reliable data warehouse that powers our automations, dashboards, and even our customer service bots.
Fernando Costa
CTO & Co-founder
It was impossible to run our operations on spreadsheets. Erathos was a perfect fit: they became the data engineer I didn't have. We managed to reduce analysis time, establish weekly data rituals, and, most importantly, trust the data we use.
Fernando R.
Head of Data
Erathos brought an incredible boost in productivity. With no worries about data ingestion, the team focused on strategy rather than pipeline maintenance. Implementing a new connector takes minutes, and the reliability is outstanding. It was one of the best decisions we've made.
Matheus Nunes
CTO & Co-founder
Erathos revolutionized data management at WE. By integrating multiple SaaS platforms into a single DW, our engineering team can now focus on the core business. We implemented dashboards providing insights across all departments, enriching our data culture and streamlining decision-making.
Luis Ribas
CTO
I can describe my experience with Erathos as seamless; we had no major issues migrating from our old data pipeline platform. Their support is always impeccable, both in answering questions and resolving issues. I highly recommend them, without a doubt.
Sayuri Valente
Project Manager
The robustness and efficiency of Erathos's connectors—whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul—make the entire pipeline much faster and more reliable. The technical documentation is extremely well-crafted and intuitive, which greatly legacy simplifies implementation.

Gustavo Loforte
Engineering Manager
Erathos was a total game-changer for CCM. We managed to integrate our financial systems, CRM, and internal processes with BigQuery in just a few clicks, without needing a data engineering team. This gave us a reliable data warehouse that powers our automations, dashboards, and even our customer service bots.
Fernando Costa
CTO & Co-founder
It was impossible to run our operations on spreadsheets. Erathos was a perfect fit: they became the data engineer I didn't have. We managed to reduce analysis time, establish weekly data rituals, and, most importantly, trust the data we use.
Fernando R.
Head of Data
Erathos brought an incredible boost in productivity. With no worries about data ingestion, the team focused on strategy rather than pipeline maintenance. Implementing a new connector takes minutes, and the reliability is outstanding. It was one of the best decisions we've made.
Matheus Nunes
CTO & Co-founder
Erathos revolutionized data management at WE. By integrating multiple SaaS platforms into a single DW, our engineering team can now focus on the core business. We implemented dashboards providing insights across all departments, enriching our data culture and streamlining decision-making.
Luis Ribas
CTO
I can describe my experience with Erathos as seamless; we had no major issues migrating from our old data pipeline platform. Their support is always impeccable, both in answering questions and resolving issues. I highly recommend them, without a doubt.
Sayuri Valente
Project Manager
The robustness and efficiency of Erathos's connectors—whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul—make the entire pipeline much faster and more reliable. The technical documentation is extremely well-crafted and intuitive, which greatly legacy simplifies implementation.

Gustavo Loforte
Engineering Manager
Erathos was a total game-changer for CCM. We managed to integrate our financial systems, CRM, and internal processes with BigQuery in just a few clicks, without needing a data engineering team. This gave us a reliable data warehouse that powers our automations, dashboards, and even our customer service bots.
Fernando Costa
CTO & Co-founder
It was impossible to run our operations on spreadsheets. Erathos was a perfect fit: they became the data engineer I didn't have. We managed to reduce analysis time, establish weekly data rituals, and, most importantly, trust the data we use.
Fernando R.
Head of Data
Erathos brought an incredible boost in productivity. With no worries about data ingestion, the team focused on strategy rather than pipeline maintenance. Implementing a new connector takes minutes, and the reliability is outstanding. It was one of the best decisions we've made.
Matheus Nunes
CTO & Co-founder
Erathos revolutionized data management at WE. By integrating multiple SaaS platforms into a single DW, our engineering team can now focus on the core business. We implemented dashboards providing insights across all departments, enriching our data culture and streamlining decision-making.
Luis Ribas
CTO
I can describe my experience with Erathos as seamless; we had no major issues migrating from our old data pipeline platform. Their support is always impeccable, both in answering questions and resolving issues. I highly recommend them, without a doubt.
Sayuri Valente
Project Manager
The robustness and efficiency of Erathos's connectors—whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul—make the entire pipeline much faster and more reliable. The technical documentation is extremely well-crafted and intuitive, which greatly legacy simplifies implementation.

Gustavo Loforte
Engineering Manager
Erathos was a total game-changer for CCM. We managed to integrate our financial systems, CRM, and internal processes with BigQuery in just a few clicks, without needing a data engineering team. This gave us a reliable data warehouse that powers our automations, dashboards, and even our customer service bots.
Fernando Costa
CTO & Co-founder
It was impossible to run our operations on spreadsheets. Erathos was a perfect fit: they became the data engineer I didn't have. We managed to reduce analysis time, establish weekly data rituals, and, most importantly, trust the data we use.
Fernando R.
Head of Data
Erathos brought an incredible boost in productivity. With no worries about data ingestion, the team focused on strategy rather than pipeline maintenance. Implementing a new connector takes minutes, and the reliability is outstanding. It was one of the best decisions we've made.
Matheus Nunes
CTO & Co-founder
Erathos revolutionized data management at WE. By integrating multiple SaaS platforms into a single DW, our engineering team can now focus on the core business. We implemented dashboards providing insights across all departments, enriching our data culture and streamlining decision-making.
Luis Ribas
CTO
I can describe my experience with Erathos as seamless; we had no major issues migrating from our old data pipeline platform. Their support is always impeccable, both in answering questions and resolving issues. I highly recommend them, without a doubt.
Sayuri Valente
Project Manager
The robustness and efficiency of Erathos's connectors—whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul—make the entire pipeline much faster and more reliable. The technical documentation is extremely well-crafted and intuitive, which greatly legacy simplifies implementation.

Gustavo Loforte
Engineering Manager
Erathos was a total game-changer for CCM. We managed to integrate our financial systems, CRM, and internal processes with BigQuery in just a few clicks, without needing a data engineering team. This gave us a reliable data warehouse that powers our automations, dashboards, and even our customer service bots.
Fernando Costa
CTO & Co-founder
It was impossible to run our operations on spreadsheets. Erathos was a perfect fit: they became the data engineer I didn't have. We managed to reduce analysis time, establish weekly data rituals, and, most importantly, trust the data we use.
Fernando R.
Head of Data
Erathos brought an incredible boost in productivity. With no worries about data ingestion, the team focused on strategy rather than pipeline maintenance. Implementing a new connector takes minutes, and the reliability is outstanding. It was one of the best decisions we've made.
Matheus Nunes
CTO & Co-founder
Erathos revolutionized data management at WE. By integrating multiple SaaS platforms into a single DW, our engineering team can now focus on the core business. We implemented dashboards providing insights across all departments, enriching our data culture and streamlining decision-making.
Luis Ribas
CTO
I can describe my experience with Erathos as seamless; we had no major issues migrating from our old data pipeline platform. Their support is always impeccable, both in answering questions and resolving issues. I highly recommend them, without a doubt.
Sayuri Valente
Project Manager
The robustness and efficiency of Erathos's connectors—whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul—make the entire pipeline much faster and more reliable. The technical documentation is extremely well-crafted and intuitive, which greatly legacy simplifies implementation.

Trusted by data-driven companies

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More than 80 plug-and-play connectors to consolidate data from multiple sources, eliminate time-consuming manual processes, and create a streamlined path forward.

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Manage your pipeline seemlessly. Select a sync hour, frequency and type at a table/endpoint level.

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FAQ

Frequently Asked Questions

What is Erathos, and how can it help my business?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like CustomerX to their data warehouse—with full observability into every run, zero maintenance, and none of the black-box opacity you get from traditional market tools.

Which CustomerX data does Erathos sync to Azure SQL Server?

Erathos syncs CustomerX’s health scores, NPS, customer journey, activities, product usage, and churn alerts with your Data Warehouse, enabling deep retention analysis.

How often does Erathos sync CustomerX data to Azure SQL Server?

You can configure sync frequency from every 5 minutes up to daily, at the table level. Erathos uses incremental synchronization — only new or updated records are processed on each run, keeping CustomerX's pipeline efficient and Azure SQL Server costs predictable.

What happens if a CustomerX sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just “job failed.” Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.

Is there a free trial period for the CustomerX connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect CustomerX to Azure SQL Server and start syncing right away — no credit card required.

Data ingestion with control, observability, and scale

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