Hotjar + Azure SQL Server
Hotjar is an online behavior analytics tool that provides insights into how users interact with websites, helping optimize the experience and increase conversions. It uses heatmaps, session recordings, and feedback to identify areas for improvement.
With Erathos, you can integrate Hotjar data into Azure SQL Server in minutes. Our platform handles the entire data movement process to your relational database in the Azure cloud and lets you combine this data with other sources. That way, your time is focused on what really creates value — extracting insights and making data-driven decisions.
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Configure the sync
Pick the tables, the schedule and the update type: batch, cursor-based incremental or CDC.
Choose your destination
Load into BigQuery, Redshift, Databricks, PostgreSQL, ClickHouse, Amazon S3 and more.
What Hotjar data does Erathos sync with Azure SQL Server?
The integration automatically syncs Hotjar's main objects:
- Sessions and pageviews — visited pages, duration, and source
- User events — clicks, scrolls, and interactions
- Funnels — steps, conversions, and drop-offs
- Heatmaps — click and scroll data by page
- Session recordings — metadata and replay data
- Feedback — widget responses and NPS
Why sync Hotjar with Azure SQL Server?
In Azure SQL Server, you can connect this data to the Microsoft ecosystem — Power BI for executive dashboards, Azure Data Factory for orchestration, and Azure Synapse for large-scale analytics. Ideal for teams already operating in the Azure cloud and that need reliable operational data in SQL Server.
How it works
Erathos connects to Hotjar via the official API and syncs your data incrementally — only new or updated records are processed in each run. You choose the sync frequency (from every 5 minutes to daily), the objects to sync, and the destination in Azure SQL Server. The sync uses intelligent UPSERTs in Azure SQL Server to ensure consistency even during reprocessing. You choose the sync frequency, the objects to sync, and the destination database. Each run is logged with full observability: execution time, processed rows, and alerts via Slack or email.
Centralizing Hotjar data in Azure SQL Server has never been easier
Erathos is a data ingestion platform built for marketing and data teams. With the Hotjar connector, you automatically centralize sessions, recordings, and behavioral data in Azure SQL Server — always up-to-date data, with full observability into every run and zero maintenance.
Hotjar data in Azure SQL Server in minutes
Hotjar connector ready to use
Connect Hotjar to Azure SQL Server and automatically export data. Centralize engagement tracking data for analysis — without spreadsheets or scripts.
Learn moreFull control over your Hotjar pipelines
Set the sync schedule, frequency, and type at the table level. Configure sync frequency and type per table. Erathos uses intelligent UPSERT on Azure SQL Server — ensuring data consistency and native integration with Power BI and the Microsoft ecosystem.
Learn moreEnd-to-end observability
Stop finding Hotjar issues only when the business team complains. Every run is logged with run duration, rows processed, and error context. Automatic alerts via Slack, Discord, or email as soon as something goes off expected behavior — so your analyses always have fresh data.
Learn moreBuilding data-driven stories
“Every new source implementation, if I had to do it myself, would take about two or three months. With Erathos, it's done in a few hours. I don't need the skills of a data engineer to generate real value from the company's data.”
“Erathos revolutionized data management at WE. By integrating multiple SaaS tools into a single DW, our technical team now focuses on the core business. We implemented dashboards with insights across every area, enriching our organizational culture and improving our decision-making.”
“We used to have a lot of rework, and now we don't. It's more efficient to work this way. If it's not your core business, hire Erathos. Spend your time modeling your own domain, not someone else's.”
“If I didn't have this infrastructure, I'd need three or four people to do what Erathos does today. I was able to generate real value from my data with a much leaner setup than I thought I'd need. That's the core of building a data-driven culture: the team only uses data when they can trust it.”
“Erathos brought a practical turnaround at CCM. We were able to integrate financial systems, CRM, and processes with BigQuery in just a few clicks, with no technical team required. That gave us a reliable data warehouse that powers automations, dashboards, and even our customer service bots.”
“The robustness and efficiency of Erathos's connectors — whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul — make the whole process much faster and more reliable. The technical documentation is extremely well put together and intuitive, which makes implementation much easier.”
Other paths for your data
Other destinations for Hotjar
Other sources that land in Azure SQL Server
CRMs, ERPs, ad platforms and databases, all through the same managed pipeline.
Frequently Asked Questions
Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Hotjar to their data warehouse — with full observability into every run, zero maintenance, and none of the black-box behavior typical of traditional market tools.
With Erathos, you centralize Hotjar data on views, likes, comments, reach, audience growth, and engagement in Azure SQL Server for content analytics.
You can set the sync frequency from every 5 minutes up to daily, at the table level. Erathos uses incremental sync — only new or updated records are processed on each run, keeping the Hotjar pipeline efficient and Azure SQL Server costs predictable.
Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just “job failed.” Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.
Yes. Every Erathos connector includes a 14-day free trial. Connect Hotjar to Azure SQL Server and start syncing right away — no credit card required.