Hotjar + Azure SQL Server
Hotjar is an online behavior analytics tool that provides insights into how users interact with websites, helping optimize the experience and increase conversions. It uses heatmaps, session recordings, and feedback to identify areas for improvement.
With Erathos, you can integrate Hotjar data into Azure SQL Server in minutes. Our platform handles the entire data movement process to your relational database in the Azure cloud and lets you combine this data with other sources. That way, your time is focused on what really creates value — extracting insights and making data-driven decisions.
What Hotjar data does Erathos sync with Azure SQL Server?
The integration automatically syncs Hotjar's main objects:
Sessions and pageviews — visited pages, duration, and source
User events — clicks, scrolls, and interactions
Funnels — steps, conversions, and drop-offs
Heatmaps — click and scroll data by page
Session recordings — metadata and replay data
Feedback — widget responses and NPS
Why sync Hotjar with Azure SQL Server?
In Azure SQL Server, you can connect this data to the Microsoft ecosystem — Power BI for executive dashboards, Azure Data Factory for orchestration, and Azure Synapse for large-scale analytics. Ideal for teams already operating in the Azure cloud and that need reliable operational data in SQL Server.
How it works
Erathos connects to Hotjar via the official API and syncs your data incrementally — only new or updated records are processed in each run. You choose the sync frequency (from every 5 minutes to daily), the objects to sync, and the destination in Azure SQL Server. The sync uses intelligent UPSERTs in Azure SQL Server to ensure consistency even during reprocessing. You choose the sync frequency, the objects to sync, and the destination database. Each run is logged with full observability: execution time, processed rows, and alerts via Slack or email.
No credit card required.
Why do data teams choose Erathos for Hotjar?
Hotjar connector ready to use
Connect Hotjar to Azure SQL Server and automatically export data. Centralize engagement tracking data for analysis — without spreadsheets or scripts.
Full control over your Hotjar pipelines
Set the sync schedule, frequency, and type at the table level. Configure sync frequency and type per table. Erathos uses intelligent UPSERT on Azure SQL Server — ensuring data consistency and native integration with Power BI and the Microsoft ecosystem.
End-to-end observability
Stop finding Hotjar issues only when the business team complains. Every run is logged with run duration, rows processed, and error context. Automatic alerts via Slack, Discord, or email as soon as something goes off expected behavior — so your analyses always have fresh data.
Why companies are moving data from Hotjar to Azure SQL Server with Erathos
Centralizing Hotjar data in Azure SQL Server has never been easier
Erathos is a data ingestion platform built for marketing and data teams. With the Hotjar connector, you automatically centralize sessions, recordings, and behavioral data in Azure SQL Server — always up-to-date data, with full observability into every run and zero maintenance.
Our Customers
1
Bruno Rosso
Data Analyst
Every new source implementation, if I had to do it alone, would take me about two or three months. With Erathos, it's done in a few hours. I don't need a data engineer's skillset to deliver real value with company data.
10
Luis Ribas
CTO
I can describe my experience with Erathos as seamless; we had no major issues migrating from our old data pipeline platform. Their support is always impeccable, both in answering questions and resolving issues. I highly recommend them, without a doubt.
11
Sayuri Valente
Project Manager
The robustness and efficiency of Erathos's connectors—whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul—make the entire pipeline much faster and more reliable. The technical documentation is extremely well-crafted and intuitive, which greatly legacy simplifies implementation.
2
Kauê Raizer
Co-founder
Centralizing our data with Erathos gave us a roadmap to structure the company: today, we can view NPS and churn in a consolidated way and use that to drive decisions. If I were to give advice to another founder, it would be: centralize your data from day one.
3
Matheus Nunes
CTO & Co-founder
Erathos revolutionized data management at WE. By integrating multiple SaaS platforms into a single DW, our engineering team can now focus on the core business. We implemented dashboards providing insights across all departments, enriching our data culture and streamlining decision-making.
4
Fernando R.
Head of Data
Erathos brought an incredible boost in productivity. With no worries about data ingestion, the team focused on strategy rather than pipeline maintenance. Implementing a new connector takes minutes, and the reliability is outstanding. It was one of the best decisions we've made.
5
Carlos Schwabe
Co-Founder & CDO
We used to have a lot of rework, but not anymore. Working this way is much more efficient. If it's not your core business, hire Erathos. Spend your time modeling your own domain, not someone else's.
6
Fernando Costa
CTO & Co-founder
It was impossible to run our operations on spreadsheets. Erathos was a perfect fit: they became the data engineer I didn't have. We managed to reduce analysis time, establish weekly data rituals, and, most importantly, trust the data we use.
7
Thiago Paz
CFO
If I didn't have this infrastructure, I would need three or four people to do what Erathos does today. I was able to drive real value from my data with a much leaner team than I ever imagined needing.
8
Felipe Corrêa
CTO & Co-founder
Erathos is essential for anyone looking for a quick go-live when centralizing data from multiple sources. We successfully integrated 6 different data sources in a single day, something that would have taken weeks without Erathos.
1
Bruno Rosso
Data Analyst
Every new source implementation, if I had to do it alone, would take me about two or three months. With Erathos, it's done in a few hours. I don't need a data engineer's skillset to deliver real value with company data.
10
Luis Ribas
CTO
I can describe my experience with Erathos as seamless; we had no major issues migrating from our old data pipeline platform. Their support is always impeccable, both in answering questions and resolving issues. I highly recommend them, without a doubt.
11
Sayuri Valente
Project Manager
The robustness and efficiency of Erathos's connectors—whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul—make the entire pipeline much faster and more reliable. The technical documentation is extremely well-crafted and intuitive, which greatly legacy simplifies implementation.
2
Kauê Raizer
Co-founder
Centralizing our data with Erathos gave us a roadmap to structure the company: today, we can view NPS and churn in a consolidated way and use that to drive decisions. If I were to give advice to another founder, it would be: centralize your data from day one.
3
Matheus Nunes
CTO & Co-founder
Erathos revolutionized data management at WE. By integrating multiple SaaS platforms into a single DW, our engineering team can now focus on the core business. We implemented dashboards providing insights across all departments, enriching our data culture and streamlining decision-making.
4
Fernando R.
Head of Data
Erathos brought an incredible boost in productivity. With no worries about data ingestion, the team focused on strategy rather than pipeline maintenance. Implementing a new connector takes minutes, and the reliability is outstanding. It was one of the best decisions we've made.
5
Carlos Schwabe
Co-Founder & CDO
We used to have a lot of rework, but not anymore. Working this way is much more efficient. If it's not your core business, hire Erathos. Spend your time modeling your own domain, not someone else's.
6
Fernando Costa
CTO & Co-founder
It was impossible to run our operations on spreadsheets. Erathos was a perfect fit: they became the data engineer I didn't have. We managed to reduce analysis time, establish weekly data rituals, and, most importantly, trust the data we use.
7
Thiago Paz
CFO
If I didn't have this infrastructure, I would need three or four people to do what Erathos does today. I was able to drive real value from my data with a much leaner team than I ever imagined needing.
8
Felipe Corrêa
CTO & Co-founder
Erathos is essential for anyone looking for a quick go-live when centralizing data from multiple sources. We successfully integrated 6 different data sources in a single day, something that would have taken weeks without Erathos.
Trusted by data-driven companies
Simplified data ingestion
1
Select your data source
More than 80 plug-and-play connectors to consolidate data from multiple sources, eliminate time-consuming manual processes, and create a streamlined path forward.
2
Setup your pipeline
Manage your pipeline seemlessly. Select a sync hour, frequency and type at a table/endpoint level.
3
Select your data warehouse
Choose between Amazon S3, BigQuery, Databricks, Redshift and PosgreSQL to centrlize your data
FAQ
What is Erathos, and how can it help my business?
Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Hotjar to their data warehouse — with full observability into every run, zero maintenance, and none of the black-box behavior typical of traditional market tools.
Which Hotjar data does Erathos sync to Azure SQL Server?
With Erathos, you centralize Hotjar data on views, likes, comments, reach, audience growth, and engagement in Azure SQL Server for content analytics.
How often does Erathos sync Hotjar data to Azure SQL Server?
You can set the sync frequency from every 5 minutes up to daily, at the table level. Erathos uses incremental sync — only new or updated records are processed on each run, keeping the Hotjar pipeline efficient and Azure SQL Server costs predictable.
What happens if a Hotjar sync fails?
Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just “job failed.” Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.
Is there a free trial period for the Hotjar connector?
Yes. Every Erathos connector includes a 14-day free trial. Connect Hotjar to Azure SQL Server and start syncing right away — no credit card required.