- Connectors
- Customer.io
- Customer.io + Azure SQL Server


Customer.io + Azure SQL Server
Customer.io is a customer engagement platform that triggers email, push, and in-app campaigns based on user behavior. Azure SQL Server, on the other hand, is Microsoft's fully managed relational database service designed for enterprise-scale applications and data warehousing.
With Erathos, you can integrate data from Customer.io to Azure SQL Server in just a few minutes. Our platform automates the entire ETL process with incremental sync and full observability across every run.
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Move data in a few clicks
Connect your source
Authenticate your account and you're done. 100+ ready-made connectors, no code required.
Configure the sync
Pick the tables, the schedule and the update type: batch, cursor-based incremental or CDC.
Choose your destination
Load into BigQuery, Redshift, Databricks, PostgreSQL, ClickHouse, Amazon S3 and more.
Centralizing Customer.io data into Azure SQL Server has never been easier
Erathos is a data ingestion platform for marketing and data teams. With the Customer.io connector, you can automatically export profiles, events, and campaigns to Azure SQL Server—without intermediate spreadsheets, custom scripts, and with full observability.
Data in your data warehouse in minutes
Out-of-the-box Customer.io connector
Connect Customer.io to Azure SQL Server and export profiles, events, and campaigns automatically. No spreadsheet workarounds, no scripts.
Learn moreFull control over your Customer.io pipelines
Configure schedule, frequency, and sync type at the table level. Erathos uses smart UPSERTs on Azure SQL Server, ensuring data consistency and native integration with Power BI and the Microsoft ecosystem.
Learn moreEnd-to-end observability
Stop finding out about Customer.io failures only when the business team complains. Every run is logged with its run time, processed rows, and error context. Get automatic alerts via Slack, Discord, or email the moment something goes wrong.
Learn moreBuilding data-driven stories
“Every new source implementation, if I had to do it myself, would take about two or three months. With Erathos, it's done in a few hours. I don't need the skills of a data engineer to generate real value from the company's data.”
“Erathos revolutionized data management at WE. By integrating multiple SaaS tools into a single DW, our technical team now focuses on the core business. We implemented dashboards with insights across every area, enriching our organizational culture and improving our decision-making.”
“We used to have a lot of rework, and now we don't. It's more efficient to work this way. If it's not your core business, hire Erathos. Spend your time modeling your own domain, not someone else's.”
“If I didn't have this infrastructure, I'd need three or four people to do what Erathos does today. I was able to generate real value from my data with a much leaner setup than I thought I'd need. That's the core of building a data-driven culture: the team only uses data when they can trust it.”
“Erathos brought a practical turnaround at CCM. We were able to integrate financial systems, CRM, and processes with BigQuery in just a few clicks, with no technical team required. That gave us a reliable data warehouse that powers automations, dashboards, and even our customer service bots.”
“The robustness and efficiency of Erathos's connectors — whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul — make the whole process much faster and more reliable. The technical documentation is extremely well put together and intuitive, which makes implementation much easier.”
Other paths for your data
Other destinations for Customer.io
Other sources that land in Azure SQL Server
CRMs, ERPs, ad platforms and databases, all through the same managed pipeline.
Frequently Asked Questions
Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Customer.io to their data warehouse, with complete observability of every run, zero maintenance, and none of the opacity of traditional market tools.
Erathos syncs customer profiles, behavioral events, campaigns, segments, and engagement metrics from Customer.io to Azure SQL Server.
You can configure the sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental syncs, meaning only new or updated records are processed in each run, keeping your Customer.io pipeline efficient and your Azure SQL Server costs predictable.
Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, rows processed, and error context, allowing your team to debug in minutes, not hours.
Yes. Every Erathos connector includes a 14-day free trial. Connect Customer.io to Azure SQL Server and start syncing your data immediately, with no credit card required.
