MailChimp + Azure SQL Server
MailChimp is an email marketing platform that offers an effective approach to automating and streamlining email campaigns, including newsletter creation, audience segmentation, A/B testing, and performance reporting. PostgreSQL, on the other hand, is a highly robust and scalable open-source relational database management system. It supports a wide range of data types and advanced features.
With Erathos, MailChimp data lands in Azure SQL Server already normalized into relational tables, ready to power Power BI reports or internal applications already running in the Microsoft ecosystem.
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Connect your source
Authenticate your account and you're done. 100+ ready-made connectors, no code required.
Configure the sync
Pick the tables, the schedule and the update type: batch, cursor-based incremental or CDC.
Choose your destination
Load into BigQuery, Redshift, Databricks, PostgreSQL, ClickHouse, Amazon S3 and more.
What MailChimp data does Erathos sync with PostgreSQL?
The integration automatically syncs key MailChimp objects:
- Contact lists segments, tags, and inclusion criteria
- Campaigns status, sending metrics, and performance per campaign
- Automations workflows, steps, and results of each automation
- Engagement events opens, clicks, conversions, and unsubscribes
- Email metrics open rate, CTR, bounce, and deliverability
- Custom fields personalized properties and tags
Why sync MailChimp with Azure SQL Server?
In Azure SQL Server, you integrate MailChimp data into the Microsoft ecosystem, using Power BI for executive dashboards and Azure Data Factory to orchestrate broader pipelines.
How it works
Erathos connects to MailChimp via its official API and syncs your data incrementally: only new or updated records are processed in each run, keeping pipelines fast and Azure SQL Server costs predictable. You choose the sync frequency (from every 5 minutes to daily), the objects to sync, and the target dataset. Each run is recorded with full observability: execution time, rows processed, errors with context, and instant alerts via Slack or email if something goes wrong.
Centralizing MailChimp data in Azure SQL Server has never been simpler
Erathos is a data ingestion platform built for marketing and data teams. With the MailChimp connector, you automatically centralize lists, campaigns, and email metrics in Azure SQL Server — always fresh data, full observability into every run, and zero maintenance.
MailChimp data in Azure SQL Server in minutes
Ready-to-use MailChimp connector
Connect MailChimp to Azure SQL Server and automatically export data. Centralize marketing data for analysis—without spreadsheets or scripts.
Learn moreFull control over your MailChimp pipelines
Set the sync schedule, frequency, and type at the table level. Configure sync frequency and type per table. Erathos uses intelligent UPSERT on Azure SQL Server — ensuring data consistency and native integration with Power BI and the Microsoft ecosystem.
Learn moreEnd-to-end observability
No more finding out about MailChimp failures only when the business team complains. Every run is logged with runtime, processed rows, and error context. Automatic alerts via Slack, Discord, or email as soon as anything goes off track — so your analytics always have fresh data.
Learn moreBuilding data-driven stories
“Every new source implementation, if I had to do it myself, would take about two or three months. With Erathos, it's done in a few hours. I don't need the skills of a data engineer to generate real value from the company's data.”
“Erathos revolutionized data management at WE. By integrating multiple SaaS tools into a single DW, our technical team now focuses on the core business. We implemented dashboards with insights across every area, enriching our organizational culture and improving our decision-making.”
“We used to have a lot of rework, and now we don't. It's more efficient to work this way. If it's not your core business, hire Erathos. Spend your time modeling your own domain, not someone else's.”
“If I didn't have this infrastructure, I'd need three or four people to do what Erathos does today. I was able to generate real value from my data with a much leaner setup than I thought I'd need. That's the core of building a data-driven culture: the team only uses data when they can trust it.”
“Erathos brought a practical turnaround at CCM. We were able to integrate financial systems, CRM, and processes with BigQuery in just a few clicks, with no technical team required. That gave us a reliable data warehouse that powers automations, dashboards, and even our customer service bots.”
“The robustness and efficiency of Erathos's connectors — whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul — make the whole process much faster and more reliable. The technical documentation is extremely well put together and intuitive, which makes implementation much easier.”
Other paths for your data
Other destinations for MailChimp
Other sources that land in Azure SQL Server
CRMs, ERPs, ad platforms and databases, all through the same managed pipeline.
Frequently Asked Questions
Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like MailChimp to their data warehouse — with full observability into every run, zero maintenance, and none of the black-box behavior of traditional market tools.
Erathos’s integration with MailChimp lets you export campaign metrics, audiences, conversions, cost per click, impressions, and channel performance data. All of it incrementally and without code.
You can configure sync frequency from every 5 minutes up to daily, at the table level. Erathos uses incremental sync — only new or updated records are processed in each run, keeping the MailChimp pipeline efficient and Azure SQL Server costs predictable.
Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just “job failed.” Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.
Yes. Every Erathos connector includes a 14-day free trial. Connect MailChimp to Azure SQL Server and start syncing right away — no credit card required.