ShoWare + Azure SQL Server
ShoWare is a ticketing and admissions management platform for venues, arenas, theaters, and event organizers. Known for its flexibility and robustness, ShoWare offers tools for online and in-person ticket sales, seat management, access control, marketing, and performance reporting. It is used by sports arenas, convention centers, and performance venues that need a complete solution to manage the audience experience from ticket purchase to event entry.
With Erathos, you can integrate ShoWare data into Azure SQL Server in just a few minutes. Our platform handles the entire data movement process into your relational database in the Azure cloud and lets you combine that data with other sources. That way, your time goes toward what really creates value — extracting insights and making data-driven decisions.
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Connect your source
Authenticate your account and you're done. 100+ ready-made connectors, no code required.
Configure the sync
Pick the tables, the schedule and the update type: batch, cursor-based incremental or CDC.
Choose your destination
Load into BigQuery, Redshift, Databricks, PostgreSQL, ClickHouse, Amazon S3 and more.
Which ShoWare data does Erathos sync with Azure SQL Server?
The integration automatically syncs ShoWare's core objects:
- Campaigns — name, status, channel, start and end dates
- Leads and contacts — source, stage, and engagement data
- Performance metrics — impressions, clicks, conversions, and cost per result
- Lists and segments — composition and segmentation criteria
- Automations — flows, triggers, and conversion rates
- Users — profiles, preferences, and interaction history
Why sync ShoWare with Azure SQL Server?
In Azure SQL Server, you connect this data to the Microsoft ecosystem — Power BI for executive dashboards, Azure Data Factory for orchestration, and Azure Synapse for large-scale analytics. It is ideal for teams already running on Azure and that need reliable operational data in SQL Server.
How it works
Erathos connects to ShoWare via the official API and syncs your data incrementally — only new or updated records are processed in each run. You choose the sync frequency (from every 5 minutes to daily), the objects to sync, and the destination in Azure SQL Server. The sync uses intelligent UPSERTs in Azure SQL Server to ensure consistency even during reprocessing. You choose the sync frequency, the objects to sync, and the destination database. Each run is logged with full observability: runtime, rows processed, and alerts via Slack or email.
Centralizing ShoWare data in Azure SQL Server has never been easier
Erathos is a data ingestion platform built for operations and data teams. With the ShoWare connector, you automatically centralize operational data and metrics in Azure SQL Server — always up-to-date data, full observability into every run, and zero maintenance.
ShoWare data in Azure SQL Server in minutes
Ready-to-use ShoWare connector
Connect ShoWare to Azure SQL Server and automatically export data. Centralize marketing data for analysis—no spreadsheets and no scripts.
Learn moreFull control over your ShoWare pipelines
Set the sync schedule, frequency, and type at the table level. Configure sync frequency and type per table. Erathos uses intelligent UPSERT on Azure SQL Server — ensuring data consistency and native integration with Power BI and the Microsoft ecosystem.
Learn moreEnd-to-end observability
No more discovering ShoWare issues only after the business team complains. Every run is logged with runtime, processed rows, and error context. Automatic alerts via Slack, Discord, or email as soon as something goes off script — so your data stays fresh for analysis.
Learn moreBuilding data-driven stories
“Every new source implementation, if I had to do it myself, would take about two or three months. With Erathos, it's done in a few hours. I don't need the skills of a data engineer to generate real value from the company's data.”
“Erathos revolutionized data management at WE. By integrating multiple SaaS tools into a single DW, our technical team now focuses on the core business. We implemented dashboards with insights across every area, enriching our organizational culture and improving our decision-making.”
“We used to have a lot of rework, and now we don't. It's more efficient to work this way. If it's not your core business, hire Erathos. Spend your time modeling your own domain, not someone else's.”
“If I didn't have this infrastructure, I'd need three or four people to do what Erathos does today. I was able to generate real value from my data with a much leaner setup than I thought I'd need. That's the core of building a data-driven culture: the team only uses data when they can trust it.”
“Erathos brought a practical turnaround at CCM. We were able to integrate financial systems, CRM, and processes with BigQuery in just a few clicks, with no technical team required. That gave us a reliable data warehouse that powers automations, dashboards, and even our customer service bots.”
“The robustness and efficiency of Erathos's connectors — whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul — make the whole process much faster and more reliable. The technical documentation is extremely well put together and intuitive, which makes implementation much easier.”
Other paths for your data
Other destinations for ShoWare
Other sources that land in Azure SQL Server
CRMs, ERPs, ad platforms and databases, all through the same managed pipeline.
Frequently Asked Questions
Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like ShoWare to their data warehouse—with full observability into every run, zero maintenance, and none of the opacity of traditional market tools.
Erathos syncs event data, ticket sales, customer data, access control, and box office metrics from ShoWare to your data warehouse incrementally and without code.
You can set the sync frequency at the table level, from every 5 minutes up to once a day. Erathos uses incremental sync—only new or updated records are processed on each run, keeping the ShoWare pipeline efficient and Azure SQL Server costs predictable.
Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just “job failed.” Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.
Yes. Every Erathos connector includes a 14-day free trial. Connect ShoWare to Azure SQL Server and start syncing right away — no credit card required.