ShoWare + Azure SQL Server
ShoWare is a ticketing and admissions management platform for venues, arenas, theaters, and event organizers. Known for its flexibility and robustness, ShoWare offers tools for online and in-person ticket sales, seat management, access control, marketing, and performance reporting. It is used by sports arenas, convention centers, and performance venues that need a complete solution to manage the audience experience from ticket purchase to event entry.
With Erathos, you can integrate ShoWare data into Azure SQL Server in just a few minutes. Our platform handles the entire data movement process into your relational database in the Azure cloud and lets you combine that data with other sources. That way, your time goes toward what really creates value — extracting insights and making data-driven decisions.
Which ShoWare data does Erathos sync with Azure SQL Server?
The integration automatically syncs ShoWare's core objects:
Campaigns — name, status, channel, start and end dates
Leads and contacts — source, stage, and engagement data
Performance metrics — impressions, clicks, conversions, and cost per result
Lists and segments — composition and segmentation criteria
Automations — flows, triggers, and conversion rates
Users — profiles, preferences, and interaction history
Why sync ShoWare with Azure SQL Server?
In Azure SQL Server, you connect this data to the Microsoft ecosystem — Power BI for executive dashboards, Azure Data Factory for orchestration, and Azure Synapse for large-scale analytics. It is ideal for teams already running on Azure and that need reliable operational data in SQL Server.
How it works
Erathos connects to ShoWare via the official API and syncs your data incrementally — only new or updated records are processed in each run. You choose the sync frequency (from every 5 minutes to daily), the objects to sync, and the destination in Azure SQL Server. The sync uses intelligent UPSERTs in Azure SQL Server to ensure consistency even during reprocessing. You choose the sync frequency, the objects to sync, and the destination database. Each run is logged with full observability: runtime, rows processed, and alerts via Slack or email.
No credit card required.
Why do data teams choose Erathos for ShoWare?
Ready-to-use ShoWare connector
Connect ShoWare to Azure SQL Server and automatically export data. Centralize marketing data for analysis—no spreadsheets and no scripts.
Full control over your ShoWare pipelines
Set the sync schedule, frequency, and type at the table level. Configure sync frequency and type per table. Erathos uses intelligent UPSERT on Azure SQL Server — ensuring data consistency and native integration with Power BI and the Microsoft ecosystem.
End-to-end observability
No more discovering ShoWare issues only after the business team complains. Every run is logged with runtime, processed rows, and error context. Automatic alerts via Slack, Discord, or email as soon as something goes off script — so your data stays fresh for analysis.
Why companies move data from ShoWare to Azure SQL Server with Erathos
Centralizing ShoWare data in Azure SQL Server has never been easier
Erathos is a data ingestion platform built for operations and data teams. With the ShoWare connector, you automatically centralize operational data and metrics in Azure SQL Server — always up-to-date data, full observability into every run, and zero maintenance.
Our Customers
Trusted by data-driven companies
Simplified data ingestion
1
Select your data source
More than 80 plug-and-play connectors to consolidate data from multiple sources, eliminate time-consuming manual processes, and create a streamlined path forward.
2
Setup your pipeline
Manage your pipeline seemlessly. Select a sync hour, frequency and type at a table/endpoint level.
3
Select your data warehouse
Choose between Amazon S3, BigQuery, Databricks, Redshift and PosgreSQL to centrlize your data
FAQ
What is Erathos, and how can it help my business?
Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like ShoWare to their data warehouse—with full observability into every run, zero maintenance, and none of the opacity of traditional market tools.
Which ShoWare data does Erathos sync to Azure SQL Server?
Erathos syncs event data, ticket sales, customer data, access control, and box office metrics from ShoWare to your data warehouse incrementally and without code.
How often does Erathos sync data from ShoWare to Azure SQL Server?
You can set the sync frequency at the table level, from every 5 minutes up to once a day. Erathos uses incremental sync—only new or updated records are processed on each run, keeping the ShoWare pipeline efficient and Azure SQL Server costs predictable.
What happens if a ShoWare sync fails?
Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just “job failed.” Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.
Is there a free trial period for the ShoWare connector?
Yes. Every Erathos connector includes a 14-day free trial. Connect ShoWare to Azure SQL Server and start syncing right away — no credit card required.