HubSpot + Azure Synapse
HubSpot is an integrated CRM, marketing automation, and sales platform used by over 200,000 companies worldwide. Azure Synapse is Microsoft's fully managed, serverless data warehouse designed for large-scale analytics. Together, they form a powerful combination — but moving data from HubSpot to Azure Synapse requires a reliable, automated pipeline.
Most ingestion tools treat this connection as a black box. You run a sync, the data appears (or it doesn't), and when something breaks you have no idea where or why. Erathos is different. Our pipeline gives you full visibility into every job, every row, and every failure — so your team stays in control, not in the dark.
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Move data in a few clicks
Connect your source
Authenticate your account and you're done. 100+ ready-made connectors, no code required.
Configure the sync
Pick the tables, the schedule and the update type: batch, cursor-based incremental or CDC.
Choose your destination
Load into BigQuery, Redshift, Databricks, PostgreSQL, ClickHouse, Amazon S3 and more.
What HubSpot data does Erathos sync to Azure Synapse?
Erathos syncs key HubSpot objects directly into your Azure Synapse dataset:
- Contacts: emails, lifecycle stages, lead scores, and all custom properties
- Companies: firmographic data, deal associations, and activity history
- Deals: pipeline stages, values, close dates, and owner assignments
- Tickets: status, priority, and resolution time of support tickets
- Emails: open rates, clicks, and campaign performance
- Forms: lead capture data from all HubSpot forms
- Activities: calls, meetings, tasks, and notes from your sales team
- Custom Fields: Fields created by your team in a custom way
- Custom Objects: In addition to custom fields, objects created by your team are also synced
Why sync HubSpot to Azure Synapse?
In Azure Synapse, you integrate HubSpot data into the Microsoft ecosystem: Power BI for executive dashboards, Azure Data Factory for orchestration, and distributed analytics at enterprise scale.
How it works
Erathos connects to HubSpot via the official API and syncs your data incrementally — only new or updated records are processed in each run, keeping pipelines fast and Azure Synapse costs predictable. You choose the sync frequency (from 5 minutes to daily), the objects to sync, and the destination dataset. Every run is logged with full observability: execution time, rows processed, error context, and instant alerts via Slack or email if something goes wrong. No black box. No surprises. Full control.
Centralizing HubSpot data in Azure Synapse has never been easier
Erathos is a data ingestion platform built for teams that demand reliability, visibility, and control. With our HubSpot connector, you can automatically move Contacts, Deals, Tickets, and more to Azure Synapse — with complete observability for every run and zero maintenance.
Data in your data warehouse in minutes
Out-of-the-box HubSpot connector
Connect HubSpot to Azure Synapse in minutes with our native connector. Automatically sync Contacts, Deals, Tickets, Forms, and Activities with zero code — including full support for custom properties.
Learn moreComplete control over your HubSpot pipelines
Configure sync frequency and type per table. Data arrives in Azure Synapse integrated with the Microsoft ecosystem, Power BI, Azure Data Factory, and ML pipelines ready for use.
Learn moreEnd-to-end observability
Stop finding out about pipeline failures only when the business team complains. Every run is logged with its run time, rows processed, and error context. Get automatic alerts via Slack, Discord, or email the moment something goes wrong.
Learn moreBuilding data-driven stories
“Every new source implementation, if I had to do it myself, would take about two or three months. With Erathos, it's done in a few hours. I don't need the skills of a data engineer to generate real value from the company's data.”
“Erathos revolutionized data management at WE. By integrating multiple SaaS tools into a single DW, our technical team now focuses on the core business. We implemented dashboards with insights across every area, enriching our organizational culture and improving our decision-making.”
“We used to have a lot of rework, and now we don't. It's more efficient to work this way. If it's not your core business, hire Erathos. Spend your time modeling your own domain, not someone else's.”
“If I didn't have this infrastructure, I'd need three or four people to do what Erathos does today. I was able to generate real value from my data with a much leaner setup than I thought I'd need. That's the core of building a data-driven culture: the team only uses data when they can trust it.”
“Erathos brought a practical turnaround at CCM. We were able to integrate financial systems, CRM, and processes with BigQuery in just a few clicks, with no technical team required. That gave us a reliable data warehouse that powers automations, dashboards, and even our customer service bots.”
“The robustness and efficiency of Erathos's connectors — whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul — make the whole process much faster and more reliable. The technical documentation is extremely well put together and intuitive, which makes implementation much easier.”
Other paths for your data
Other destinations for HubSpot
Other sources that land in Azure Synapse
CRMs, ERPs, ad platforms and databases, all through the same managed pipeline.
Frequently Asked Questions
Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect their SaaS tools—such as HubSpot—to their data warehouse, without the maintenance cost of in-house pipelines or the opacity of traditional ETL tools. Our customers reduce pipeline maintenance by up to 80%.
Yes. Erathos synchronizes both standard and custom properties for Contacts, Companies, Deals, Tickets, and more. If your team has created custom fields in HubSpot, they will automatically be available in your Azure Synapse dataset.
You can configure the sync frequency at the table level, ranging from every 5 minutes to daily. Erathos uses incremental syncs, meaning only new or updated records are processed in each run—keeping your pipeline efficient and your Azure Synapse costs predictable.
Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full execution context—not just a generic 'job failed' message. Intelligent retries handle transient errors, and every run is logged so your team can debug in minutes, not hours.
Yes. Every Erathos connector comes with a 14-day free trial. Connect HubSpot to Azure Synapse and start syncing immediately — no credit card required.