Mailchimp + BigQuery
MailChimp is an email marketing platform that offers an effective way to automate and streamline email campaigns, such as newsletter creation, audience segmentation, A/B testing, and performance reporting. BigQuery, in turn, is a serverless Big Data solution developed by Google that provides robust capabilities for large-scale data storage and analytics.
With Erathos, you can integrate MailChimp data into BigQuery in just a few minutes. Our platform handles the entire data movement process into your analytics environment and makes it possible to combine that data with other sources in your Data Warehouse. That way, your time goes toward what actually creates value — extracting actionable insights and making more data-driven decisions.
What MailChimp data does Erathos sync with BigQuery?
The integration automatically syncs the main MailChimp objects:
Contact lists — segments, tags, and inclusion criteria
Campaigns — status, send metrics, and campaign performance
Automations — flows, steps, and outcomes of each automation
Engagement events — opens, clicks, conversions, and unsubscribes
Email metrics — open rate, CTR, bounce rate, and deliverability
Custom fields — custom properties and tags
Why sync MailChimp with BigQuery?
MailChimp’s native analytics show campaign performance in isolation. In BigQuery, you can combine this data with revenue, product usage, and support — calculating the true ROI of each campaign, identifying which automations drive higher-LTV customers, and discovering the channels that convert best for retention, not just acquisition.
How it works
Erathos connects to MailChimp via the official API and syncs your data incrementally — only new or updated records are processed on each run, keeping pipelines fast and BigQuery costs predictable. You choose the sync frequency (from every 5 minutes to daily), which objects to sync, and the destination dataset. Each run is logged with full observability: runtime, rows processed, errors with context, and instant alerts via Slack or email if anything goes wrong.
No credit card required.
Why do data teams choose Erathos for Mailchimp?
Ready-to-use MailChimp connector
Connect MailChimp to BigQuery in minutes. Lists, campaigns, automations, and events synced automatically—with full engagement tracking and no manual scripts.
Total control over your MailChimp pipelines
Configure schedule, frequency, and sync type at the table level. Incremental synchronization processes only new or modified records—keeping BigQuery costs low and your analyses always up to date.
End-to-end observability
Stop finding out about Mailchimp failures only after the business team complains. Every run is logged with runtime, processed rows, and error context. Get automatic alerts in Slack, Discord, or email the moment anything drifts from expected behavior—so your marketing data stays fresh for the next campaign analysis.
Why companies move Mailchimp data to BigQuery with Erathos
Centralizing MailChimp data in BigQuery has never been easier.
Erathos is a data ingestion platform for teams that need to centralize marketing data reliably. With the MailChimp connector, you automatically move lists, campaigns, automations, and engagement events to BigQuery — with complete logs, smart alerts, and zero maintenance.
Our Customers
Trusted by data-driven companies
Simplified data ingestion
1
Select your data source
More than 80 plug-and-play connectors to consolidate data from multiple sources, eliminate time-consuming manual processes, and create a streamlined path forward.
2
Setup your pipeline
Manage your pipeline seemlessly. Select a sync hour, frequency and type at a table/endpoint level.
3
Select your data warehouse
Choose between Amazon S3, BigQuery, Databricks, Redshift and PosgreSQL to centrlize your data
FAQ
What is Erathos and how can it help my company?
Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like MailChimp to their data warehouse — with full observability into every run, zero maintenance, and none of the opacity of traditional market tools.
What Mailchimp data does Erathos synchronize to BigQuery?
Erathos syncs contact lists, campaigns, automations, engagement events (opens, clicks, conversions), and email metrics from Mailchimp to BigQuery. Segmentation data, tags, and custom fields are also exported.
How often does Erathos synchronize data from MailChimp to BigQuery?
You can configure synchronization frequency from every 5 minutes to daily, at the table level. Erathos uses incremental sync—only new or updated records are processed in each run, keeping the MailChimp pipeline efficient and BigQuery costs predictable.
What happens if a MailChimp sync fails?
Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, processed rows, and error context so your team can debug in minutes, not hours.
Is there a free trial period for the MailChimp connector?
Yes. Every Erathos connector includes a 14-day free trial. Connect MailChimp to BigQuery and start syncing immediately—no credit card required.