Mailchimp + Redshift
Mailchimp is an email marketing platform that provides an effective way to automate and streamline email campaigns, such as newsletter creation, audience segmentation, A/B testing, and performance reporting. Amazon Redshift, in turn, is a cloud data warehouse designed for fast, efficient analysis of large volumes of data.
With Erathos, you can integrate Mailchimp data into Redshift in just a few minutes. Our platform handles the entire data movement process into your analytics environment and lets you combine that data with other sources in your Data Warehouse. That means your time is spent on what truly creates value — extracting actionable insights and making more data-driven decisions.
What Mailchimp data does Erathos sync to Redshift?
The integration automatically syncs the main Mailchimp objects:
Contact lists — segments, tags, and inclusion criteria
Campaigns — status, send metrics, and campaign performance
Automations — flows, steps, and results for each automation
Engagement events — opens, clicks, conversions, and unsubscribes
Email metrics — open rate, CTR, bounce rate, and deliverability
Custom fields — custom properties and tags
Why sync Mailchimp with Redshift?
Mailchimp's native analytics show campaign performance in isolation. In Redshift, you can combine this data with revenue, product usage, and support — calculating the true ROI of each campaign, identifying which automations generate higher-LTV customers, and discovering which channels drive the most retention, not just acquisition.
How it works
Erathos connects to Mailchimp via the official API and syncs your data incrementally — only new or updated records are processed in each run, keeping pipelines fast and Redshift costs predictable. You choose the sync frequency (from every 5 minutes to daily), the objects to sync, and the destination dataset. Each run is logged with full observability: runtime, rows processed, context-rich errors, and instant alerts via Slack or email if something goes wrong.
No credit card required.
Why do data teams choose Erathos for Mailchimp?
Ready-to-use MailChimp connector
Connect MailChimp to Redshift in minutes. Lists, campaigns, automations, and events synced automatically—with full engagement tracking and no manual scripts.
Total control over your MailChimp pipelines
Set sync frequency and type per table. Incremental synchronization for Redshift — only new records processed in each run, without reprocessing everything from scratch.
End-to-end observability
Stop finding out about Mailchimp failures only after the business team complains. Every run is logged with runtime, processed rows, and error context. Get automatic alerts in Slack, Discord, or email the moment anything drifts from expected behavior—so your marketing data stays fresh for the next campaign analysis.
Why Companies Are Moving Data from Mailchimp to Redshift with Erathos
Centralizing MailChimp data in Redshift has never been easier
Erathos is a data ingestion platform for teams that need to reliably centralize marketing data. With the Mailchimp connector, you automatically move lists, campaigns, automations, and engagement events into Redshift—with complete logs, smart alerts, and zero maintenance.
Our Customers
Trusted by data-driven companies
Simplified data ingestion
1
Select your data source
More than 80 plug-and-play connectors to consolidate data from multiple sources, eliminate time-consuming manual processes, and create a streamlined path forward.
2
Setup your pipeline
Manage your pipeline seemlessly. Select a sync hour, frequency and type at a table/endpoint level.
3
Select your data warehouse
Choose between Amazon S3, BigQuery, Databricks, Redshift and PosgreSQL to centrlize your data
FAQ
What is Erathos and how can it help my company?
Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like MailChimp to their data warehouse — with full observability into every run, zero maintenance, and none of the opacity of traditional market tools.
Which MailChimp data does Erathos sync to Redshift?
Erathos syncs contact lists, campaigns, automations, engagement events (opens, clicks, conversions), and email metrics from Mailchimp to Redshift. Segmentation data, tags, and custom fields are also exported.
How often does Erathos synchronize data from Mailchimp to Redshift?
You can configure the sync frequency from every 5 minutes up to daily, at the table level. Erathos uses incremental synchronization—only new or updated records are processed in each run, keeping the MailChimp pipeline efficient and Redshift costs predictable.
What happens if a MailChimp sync fails?
Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, processed rows, and error context so your team can debug in minutes, not hours.
Is there a free trial period for the MailChimp connector?
Yes. Every Erathos connector includes a 14-day free trial. Connect MailChimp to Redshift and start syncing immediately—no credit card required.