MailChimp + Azure Synapse
MailChimp is an email marketing platform that offers an effective approach to automating and simplifying email campaigns, such as newsletter creation, audience segmentation, A/B testing, and performance reporting. On the other hand, Azure Synapse is a robust analytics service that provides powerful big data storage and large-scale data analysis capabilities (Note: Google's serverless Big Data solution is BigQuery, but preserving Azure Synapse as in the original text).
With Erathos, you can integrate MailChimp data into Azure Synapse in just a few minutes. Our platform handles the entire data movement process to your analytical environment, allowing you to blend this data with other sources in your Data Warehouse. This way, your time is focused on what actually drives value — extracting valuable insights and making more data-driven decisions.
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Configure the sync
Pick the tables, the schedule and the update type: batch, cursor-based incremental or CDC.
Choose your destination
Load into BigQuery, Redshift, Databricks, PostgreSQL, ClickHouse, Amazon S3 and more.
What MailChimp data does Erathos sync to Azure Synapse?
The integration automatically syncs key MailChimp objects:
- Contact lists — segments, tags, and subscription criteria
- Campaigns — status, delivery metrics, and performance per campaign
- Automations — workflows, steps, and results for each automation
- Engagement events — opens, clicks, conversions, and unsubscribes
- Email metrics — open rate, CTR, bounce rate, and deliverability
- Custom fields — personalized properties and tags
Why sync MailChimp with Azure Synapse?
In Azure Synapse, you integrate MailChimp data with the Microsoft ecosystem: Power BI for executive dashboards, Azure Data Factory for orchestration, and distributed analytics at enterprise scale.
How it works
Erathos connects to MailChimp via its official API and syncs your data incrementally — only new or updated records are processed in each run, keeping pipelines fast and Azure Synapse costs predictable. You choose the sync frequency (from 5 minutes to daily), the objects to sync, and the destination dataset. Every run is logged with full observability: execution time, rows processed, contextual error logs, and instant alerts via Slack or email if anything goes wrong.
Centralizing MailChimp data in Azure Synapse has never been easier
Erathos is a data ingestion platform built for teams that need to reliably centralize marketing data. With the MailChimp connector, you can automatically move lists, campaigns, automations, and engagement events to Azure Synapse — complete with full logs, smart alerts, and zero maintenance.
Data in your data warehouse in minutes
Ready-to-use MailChimp connector
Connect Mailchimp to Azure Synapse in minutes. Automatically sync lists, campaigns, automations, and events—with full engagement tracking and zero manual scripting.
Learn moreFull control over your MailChimp pipelines
Configure sync frequency and type per table. Data arrives in Azure Synapse integrated with the Microsoft ecosystem, Power BI, Azure Data Factory, and ML pipelines ready for use.
Learn moreEnd-to-end observability
Stop finding out about Mailchimp failures only after the business team complains. Every run is logged with runtime, processed rows, and error context. Get automatic alerts in Slack, Discord, or email the moment anything drifts from expected behavior—so your marketing data stays fresh for the next campaign analysis.
Learn moreBuilding data-driven stories
“Every new source implementation, if I had to do it myself, would take about two or three months. With Erathos, it's done in a few hours. I don't need the skills of a data engineer to generate real value from the company's data.”
“Erathos revolutionized data management at WE. By integrating multiple SaaS tools into a single DW, our technical team now focuses on the core business. We implemented dashboards with insights across every area, enriching our organizational culture and improving our decision-making.”
“We used to have a lot of rework, and now we don't. It's more efficient to work this way. If it's not your core business, hire Erathos. Spend your time modeling your own domain, not someone else's.”
“If I didn't have this infrastructure, I'd need three or four people to do what Erathos does today. I was able to generate real value from my data with a much leaner setup than I thought I'd need. That's the core of building a data-driven culture: the team only uses data when they can trust it.”
“Erathos brought a practical turnaround at CCM. We were able to integrate financial systems, CRM, and processes with BigQuery in just a few clicks, with no technical team required. That gave us a reliable data warehouse that powers automations, dashboards, and even our customer service bots.”
“The robustness and efficiency of Erathos's connectors — whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul — make the whole process much faster and more reliable. The technical documentation is extremely well put together and intuitive, which makes implementation much easier.”
Other paths for your data
Other destinations for MailChimp
Other sources that land in Azure Synapse
CRMs, ERPs, ad platforms and databases, all through the same managed pipeline.
Frequently Asked Questions
Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like MailChimp to their data warehouse — with full observability over every run, zero maintenance, and without the opacity of traditional tools on the market.
Erathos syncs Mailchimp contact lists, campaigns, automations, engagement events (opens, clicks, conversions), and email metrics directly to Azure Synapse. Segmentation data, tags, and custom fields are also exported.
You can configure the sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental sync—only new or updated records are processed in each run, keeping the MailChimp pipeline efficient and Azure Synapse costs predictable.
Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just "job failed." Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.
Yes. Every Erathos connector includes a 14-day free trial. Connect MailChimp to Azure Synapse and start syncing immediately — no credit card required.