Hotjar + PostgreSQL
Hotjar is an online behavior analytics tool that provides insights into how users interact with websites, helping to optimize experience and boost conversion rates. It leverages heatmaps, session recordings, and feedback loops to identify areas for improvement. Amazon Redshift, on the other hand, is a fully managed cloud data warehouse designed for fast and efficient analytics on massive datasets.
With Erathos, your Hotjar data lands in PostgreSQL as a reliable operational source, ready to power internal applications or reporting using standard SQL—without manual sync scripts.
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Configure the sync
Pick the tables, the schedule and the update type: batch, cursor-based incremental or CDC.
Choose your destination
Load into BigQuery, Redshift, Databricks, PostgreSQL, ClickHouse, Amazon S3 and more.
What Hotjar data does Erathos sync to Redshift?
The integration automatically syncs all core Hotjar objects:
- Events all tracked events with custom properties
- Sessions source, duration, device, and behavioral data
- Users profiles, properties, and activity history
- Conversion Funnels steps, drop-offs, and conversion rates by segment
- Cohorts retention and engagement over time
- Custom Properties event properties and user properties defined by your team
Why sync Hotjar data with PostgreSQL?
In PostgreSQL, your Hotjar data becomes available as a reliable operational source, ready to feed internal applications or power analytics with standard SQL.
How it works
Erathos connects to Hotjar via the official API and syncs your data incrementally: only new or updated records are processed on each run, keeping pipelines fast and PostgreSQL costs predictable. You choose the sync frequency (ranging from every 5 minutes to daily), the objects to sync, and the destination dataset. Every run is logged with full observability: execution time, rows processed, error context, and instant alerts via Slack or email if anything goes wrong.
Centralizing Hotjar data in PostgreSQL has never been easier
Erathos is a data ingestion platform built for product and analytics teams. With the Hotjar connector, you automatically export events, product metrics, and conversion funnels to PostgreSQL—always-fresh data for your analysis, with no manual engineering.
Data in your data warehouse in minutes
Hotjar connector ready to use
Connect Hotjar to PostgreSQL and automatically export events, metrics, and funnels. Always-fresh product data in your data warehouse—no manual engineering.
Learn moreFull control over your Hotjar pipelines
Configure sync frequency and type by table. Erathos uses intelligent UPSERT in PostgreSQL—ensuring data consistency even during reprocessing.
Learn moreEnd-to-end observability
Stop finding out Hotjar is broken only after the business team complains. Every run is logged with runtime, processed rows, and error context. Automatic alerts via Slack, Discord, or email the moment something goes off track — so your product metrics stay reliable for roadmap decisions.
Learn moreBuilding data-driven stories
“Every new source implementation, if I had to do it myself, would take about two or three months. With Erathos, it's done in a few hours. I don't need the skills of a data engineer to generate real value from the company's data.”
“Erathos revolutionized data management at WE. By integrating multiple SaaS tools into a single DW, our technical team now focuses on the core business. We implemented dashboards with insights across every area, enriching our organizational culture and improving our decision-making.”
“We used to have a lot of rework, and now we don't. It's more efficient to work this way. If it's not your core business, hire Erathos. Spend your time modeling your own domain, not someone else's.”
“If I didn't have this infrastructure, I'd need three or four people to do what Erathos does today. I was able to generate real value from my data with a much leaner setup than I thought I'd need. That's the core of building a data-driven culture: the team only uses data when they can trust it.”
“Erathos brought a practical turnaround at CCM. We were able to integrate financial systems, CRM, and processes with BigQuery in just a few clicks, with no technical team required. That gave us a reliable data warehouse that powers automations, dashboards, and even our customer service bots.”
“The robustness and efficiency of Erathos's connectors — whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul — make the whole process much faster and more reliable. The technical documentation is extremely well put together and intuitive, which makes implementation much easier.”
Other paths for your data
Other destinations for Hotjar
Other sources that land in PostgreSQL
CRMs, ERPs, ad platforms and databases, all through the same managed pipeline.
Frequently Asked Questions
Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Hotjar to their data warehouse—with full observability for every run, zero maintenance, and none of the opacity of traditional market tools.
Erathos syncs Events, Sessions, Users, Conversion Funnels, and Product Metrics from Hotjar to PostgreSQL. Custom event properties and user properties are automatically exported along with each record.
You can configure the synchronization frequency from every 5 minutes up to daily, at the table level. Erathos uses incremental synchronization—only new or updated records are processed in each run, keeping the Hotjar pipeline efficient and PostgreSQL costs predictable.
Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, processed rows, and error context so your team can debug in minutes, not hours.
Yes. Every Erathos connector includes a 14-day free trial. Connect Hotjar to PostgreSQL and start syncing immediately—no credit card required.