Hotjar + Snowflake
Hotjar is an online behavior analytics tool that provides insights into how users interact with websites, helping to optimize user experience and boost conversions. It uses heatmaps, session recordings, and feedback surveys to pinpoint areas for improvement. Snowflake, on the other hand, is a serverless cloud data platform (note: Google BigQuery is Google's serverless solution, but preserving Snowflake here as in the original text) that provides robust storage and large-scale data analytics capabilities.
With Erathos, you can integrate Hotjar data into Snowflake in just a few minutes. Our platform handles the entire data pipeline to your analytical environment, allowing you to blend this data with other sources in your Data Warehouse. This frees up your time to focus on what actually drives value — extracting valuable insights and making more data-driven decisions.
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Connect your source
Authenticate your account and you're done. 100+ ready-made connectors, no code required.
Configure the sync
Pick the tables, the schedule and the update type: batch, cursor-based incremental or CDC.
Choose your destination
Load into BigQuery, Redshift, Databricks, PostgreSQL, ClickHouse, Amazon S3 and more.
What Hotjar data does Erathos sync with Snowflake?
The integration automatically syncs key Hotjar objects:
- Events — all tracked events with custom properties
- Sessions — source, duration, device, and behavioral data
- Users — profiles, properties, and activity history
- Conversion Funnels — steps, drop-offs, and rates by segment
- Cohorts — retention and engagement over time
- Custom Properties — event and user properties defined by your team
Why sync Hotjar with Snowflake?
In Snowflake, you can combine Hotjar data with other sources using elastic compute, without resource contention among different teams querying the same data simultaneously.
How it works
Erathos connects to Hotjar via its official API and syncs your data incrementally — only new or updated records are processed in each run, keeping pipelines fast and Snowflake costs predictable. You choose the sync frequency (ranging from 5 minutes to daily), the objects to sync, and the target dataset. Every execution is logged with full observability: run time, processed rows, contextual errors, and instant alerts via Slack or email if anything goes wrong.
Centralizing Hotjar data in Snowflake has never been easier
Erathos is a data ingestion platform built for product and analytics teams. With the Hotjar connector, you can automatically export events, product metrics, and conversion funnels directly to Snowflake — keeping your data fresh for analysis without any manual engineering.
Data in your data warehouse in minutes
Out-of-the-box Hotjar connector
Connect Hotjar to Snowflake and automatically export events, metrics, and funnels. Always keep your product data fresh in your data warehouse — with zero manual engineering.
Learn moreFull control over your Hotjar pipelines
Configure sync frequency and sync type per table. Data arrives in Snowflake ready for secure sharing across teams and integration with BI and ML tools, without data duplication.
Learn moreEnd-to-end observability
Stop finding out Hotjar is broken only after the business team complains. Every run is logged with runtime, processed rows, and error context. Automatic alerts via Slack, Discord, or email the moment something goes off track — so your product metrics stay reliable for roadmap decisions.
Learn moreBuilding data-driven stories
“Every new source implementation, if I had to do it myself, would take about two or three months. With Erathos, it's done in a few hours. I don't need the skills of a data engineer to generate real value from the company's data.”
“Erathos revolutionized data management at WE. By integrating multiple SaaS tools into a single DW, our technical team now focuses on the core business. We implemented dashboards with insights across every area, enriching our organizational culture and improving our decision-making.”
“We used to have a lot of rework, and now we don't. It's more efficient to work this way. If it's not your core business, hire Erathos. Spend your time modeling your own domain, not someone else's.”
“If I didn't have this infrastructure, I'd need three or four people to do what Erathos does today. I was able to generate real value from my data with a much leaner setup than I thought I'd need. That's the core of building a data-driven culture: the team only uses data when they can trust it.”
“Erathos brought a practical turnaround at CCM. We were able to integrate financial systems, CRM, and processes with BigQuery in just a few clicks, with no technical team required. That gave us a reliable data warehouse that powers automations, dashboards, and even our customer service bots.”
“The robustness and efficiency of Erathos's connectors — whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul — make the whole process much faster and more reliable. The technical documentation is extremely well put together and intuitive, which makes implementation much easier.”
Other paths for your data
Other destinations for Hotjar
Other sources that land in Snowflake
CRMs, ERPs, ad platforms and databases, all through the same managed pipeline.
Frequently Asked Questions
Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Hotjar to their data warehouse — with full observability into every run, zero maintenance, and none of the opacity of traditional market tools.
Erathos syncs Hotjar Events, Sessions, Users, Conversion Funnels, and Product Metrics to Snowflake. Custom event properties and user properties are automatically exported along with each record.
You can configure the sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental sync — only new or updated records are processed in each run, keeping your Hotjar pipeline efficient and Snowflake costs predictable.
Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just "job failed." Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.
Yes. Every Erathos connector includes a 14-day free trial. Connect Hotjar to Snowflake and start syncing immediately — no credit card required.