Hotjar + Azure Synapse
Hotjar is an online behavior analytics tool that provides insights into how users interact with websites, helping to optimize user experience and boost conversion rates. It uses heatmaps, session recordings, and feedback widgets to pinpoint areas for improvement. Azure Synapse, on the other hand, is a serverless Big Data solution developed by Microsoft that delivers robust data warehousing and large-scale data analytics capabilities.
With Erathos, you can integrate Hotjar data with Azure Synapse in just a few minutes. Our platform handles the entire data pipeline to your analytical environment, allowing you to blend these datasets with other sources inside your Data Warehouse. This frees up your time to focus on what actually drives value — extracting actionable insights and making data-driven decisions.
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Connect your source
Authenticate your account and you're done. 100+ ready-made connectors, no code required.
Configure the sync
Pick the tables, the schedule and the update type: batch, cursor-based incremental or CDC.
Choose your destination
Load into BigQuery, Redshift, Databricks, PostgreSQL, ClickHouse, Amazon S3 and more.
What Hotjar data does Erathos sync to Azure Synapse?
The integration automatically syncs all key Hotjar entities:
- Events — all tracked events with custom properties
- Sessions — source, duration, device, and behavioral data
- Users — profiles, properties, and activity history
- Conversion Funnels — steps, drop-offs, and conversion rates by segment
- Cohorts — retention and engagement metrics over time
- Custom Properties — event and user properties defined by your team
Why sync Hotjar data to Azure Synapse?
By loading your Hotjar data into Azure Synapse, you can seamlessly integrate it with the Microsoft ecosystem: Power BI for executive dashboards, Azure Data Factory for orchestration, and distributed analytics at enterprise scale.
How it works
Erathos connects to the official Hotjar API and syncs your data incrementally — meaning only new or updated records are processed during each run, keeping your pipelines fast and your Azure Synapse costs predictable. You choose the sync frequency (ranging from every 5 minutes to daily), select the entities you want to replicate, and define the destination dataset. Every run is logged with full observability: execution time, rows processed, error context, and instant alerts via Slack or email if anything goes wrong.
Centralizing Hotjar data into Azure Synapse has never been easier
Erathos is a data ingestion platform built for product and analytics teams. With the Hotjar connector, you can automatically export events, product metrics, and conversion funnels to Azure Synapse — keeping your data fresh for analysis with zero manual engineering.
Data in your data warehouse in minutes
Out-of-the-box Hotjar connector
Connect Hotjar to Azure Synapse and export events, metrics, and funnels automatically. Keep your product data fresh in your data warehouse — without manual pipeline engineering.
Learn moreFull control over your Hotjar pipelines
Configure sync frequency and type per table. Data arrives in Azure Synapse integrated with the Microsoft ecosystem, Power BI, Azure Data Factory, and ML pipelines ready for use.
Learn moreEnd-to-end observability
Stop finding out Hotjar is broken only after the business team complains. Every run is logged with runtime, processed rows, and error context. Automatic alerts via Slack, Discord, or email the moment something goes off track — so your product metrics stay reliable for roadmap decisions.
Learn moreBuilding data-driven stories
“Every new source implementation, if I had to do it myself, would take about two or three months. With Erathos, it's done in a few hours. I don't need the skills of a data engineer to generate real value from the company's data.”
“Erathos revolutionized data management at WE. By integrating multiple SaaS tools into a single DW, our technical team now focuses on the core business. We implemented dashboards with insights across every area, enriching our organizational culture and improving our decision-making.”
“We used to have a lot of rework, and now we don't. It's more efficient to work this way. If it's not your core business, hire Erathos. Spend your time modeling your own domain, not someone else's.”
“If I didn't have this infrastructure, I'd need three or four people to do what Erathos does today. I was able to generate real value from my data with a much leaner setup than I thought I'd need. That's the core of building a data-driven culture: the team only uses data when they can trust it.”
“Erathos brought a practical turnaround at CCM. We were able to integrate financial systems, CRM, and processes with BigQuery in just a few clicks, with no technical team required. That gave us a reliable data warehouse that powers automations, dashboards, and even our customer service bots.”
“The robustness and efficiency of Erathos's connectors — whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul — make the whole process much faster and more reliable. The technical documentation is extremely well put together and intuitive, which makes implementation much easier.”
Other paths for your data
Other destinations for Hotjar
Other sources that land in Azure Synapse
CRMs, ERPs, ad platforms and databases, all through the same managed pipeline.
Frequently Asked Questions
Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Hotjar to their data warehouse — with full observability into every run, zero maintenance, and none of the opacity of traditional market tools.
Erathos syncs Hotjar Events, Sessions, Users, Conversion Funnels, and Product Metrics directly into Azure Synapse. Custom event properties and user properties are automatically exported along with each record.
You can configure the sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental syncs — only new or updated records are processed in each run, keeping your Hotjar pipeline efficient and Azure Synapse costs predictable.
Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just "job failed." Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.
Yes. Every Erathos connector includes a 14-day free trial. Connect Hotjar to Azure Synapse and start syncing immediately — no credit card required.