Google Ads + Azure Synapse
Google Ads is an online advertising platform developed by Google, allowing businesses and advertisers to build ad campaigns across various formats, including search, display, video, and mobile apps. Azure Synapse, on the other hand, is an enterprise analytics service developed by Microsoft that provides robust large-scale data warehousing and Big Data analysis capabilities.
With Erathos, you can integrate Google Ads data into Azure Synapse in just a few minutes. Our platform handles the entire data movement process into your analytical environment, allowing you to join this data with other sources in your Data Warehouse. This frees up your time to focus on what actually drives value — extracting valuable insights and making more data-driven decisions.
No credit card required. Upgrade whenever you want.
Trusted by great companies
Move data in a few clicks
Connect your source
Authenticate your account and you're done. 100+ ready-made connectors, no code required.
Configure the sync
Pick the tables, the schedule and the update type: batch, cursor-based incremental or CDC.
Choose your destination
Load into BigQuery, Redshift, Databricks, PostgreSQL, ClickHouse, Amazon S3 and more.
Which Google Ads data does Erathos sync with Azure Synapse?
The integration automatically syncs key Google Ads objects:
- Campaigns — status, budget, date range, and settings
- Ad groups — targeting, bids, and performance
- Creatives — copy, images, and metrics per creative
- Impressions and clicks — daily reach and engagement data
- Conversions — conversion events and value per action
- Spend — cost per campaign, ad group, and date range
Why sync Google Ads with Azure Synapse?
In Azure Synapse, you can integrate Google Ads data into the Microsoft ecosystem: Power BI for executive dashboards, Azure Data Factory for orchestration, and distributed analytics at an enterprise scale.
How it works
Erathos connects to Google Ads via the official API and syncs your data incrementally — only new or updated records are processed in each run, keeping pipelines fast and Azure Synapse costs predictable. You choose the sync frequency (from 5 minutes to daily), the objects to sync, and the destination dataset. Every run is logged with full observability: execution time, rows processed, error context, and instant alerts via Slack or email if anything goes wrong.
Centralizing Google Ads data into Azure Synapse has never been easier
Erathos is a data ingestion platform built for data-driven marketing teams. With our Google Ads connector, you can automatically centralize impressions, clicks, conversions, and spend by campaign directly into Azure Synapse — with complete observability for every pipeline run and real-time alerts.
Data in your data warehouse in minutes
Out-of-the-box Google Ads connector
Connect Google Ads to Azure Synapse and automatically centralize your ad performance. Sync impressions, clicks, conversions, and spend by campaign, ad set, and creative.
Learn moreFull control over your Google Ads pipelines
Configure sync frequency and type per table. Data arrives in Azure Synapse integrated with the Microsoft ecosystem, Power BI, Azure Data Factory, and ML pipelines ready for use.
Learn moreEnd-to-end observability
Stop finding out about Google Ads failures only when the business team complains. Every run is logged with runtime, processed rows, and error context. Automatic alerts via Slack, Discord, or email as soon as anything deviates from expectations — your paid media data stays up to date for ROAS analysis.
Learn moreBuilding data-driven stories
“Every new source implementation, if I had to do it myself, would take about two or three months. With Erathos, it's done in a few hours. I don't need the skills of a data engineer to generate real value from the company's data.”
“Erathos revolutionized data management at WE. By integrating multiple SaaS tools into a single DW, our technical team now focuses on the core business. We implemented dashboards with insights across every area, enriching our organizational culture and improving our decision-making.”
“We used to have a lot of rework, and now we don't. It's more efficient to work this way. If it's not your core business, hire Erathos. Spend your time modeling your own domain, not someone else's.”
“If I didn't have this infrastructure, I'd need three or four people to do what Erathos does today. I was able to generate real value from my data with a much leaner setup than I thought I'd need. That's the core of building a data-driven culture: the team only uses data when they can trust it.”
“Erathos brought a practical turnaround at CCM. We were able to integrate financial systems, CRM, and processes with BigQuery in just a few clicks, with no technical team required. That gave us a reliable data warehouse that powers automations, dashboards, and even our customer service bots.”
“The robustness and efficiency of Erathos's connectors — whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul — make the whole process much faster and more reliable. The technical documentation is extremely well put together and intuitive, which makes implementation much easier.”
Other paths for your data
Other destinations for Google Ads
Other sources that land in Azure Synapse
CRMs, ERPs, ad platforms and databases, all through the same managed pipeline.
Frequently Asked Questions
Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Google Ads to their data warehouse — with full observability of every run, zero maintenance, and none of the opacity of traditional market tools.
Erathos syncs Campaigns, Ad Groups, Creatives, Impressions, Clicks, Conversions, and Spend from Google Ads to Azure Synapse. Audience, targeting, and creative-level performance data are also available.
You can configure the sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental syncs—only new or updated records are processed in each run, keeping your Google Ads pipeline efficient and your Azure Synapse costs predictable.
Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just "job failed." Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.
Yes. Every Erathos connector includes a 14-day free trial. Connect Google Ads to Azure Synapse and start syncing immediately — no credit card required.