Google Ads + BigQuery
Google Ads is an online advertising platform developed by Google that lets businesses and advertisers create ad campaigns across multiple formats, including search, display, video, and mobile apps. BigQuery, in turn, is a serverless big data solution from Google that provides robust storage and large-scale data analytics capabilities.
With Erathos, you can integrate Google Ads data into BigQuery in just a few minutes. Our platform handles the entire data movement process into your analytics environment and makes it easy to combine that data with other sources in your Data Warehouse. That way, your team can focus on what actually drives value — extracting actionable insights and making more data-driven decisions.
Which Google Ads data does Erathos sync to BigQuery?
The integration automatically syncs the main Google Ads objects:
Campaigns — status, budget, date range, and settings
Ad groups — targeting, bids, and performance
Creatives — copy, images, and creative-level metrics
Impressions and clicks — daily reach and engagement data
Conversions — conversion events and value by action
Spend — investment by campaign, ad group, and time period
Why sync Google Ads with BigQuery?
Ad platforms like Google Ads show channel metrics, but not the real impact on the business. Centralizing the data in BigQuery lets you calculate true ROAS (based on revenue, not platform conversions), compare performance across channels using the same methodology, and tie media spend to the full customer lifecycle.
How it works
Erathos connects to Google Ads through the official API and syncs your data incrementally — only new or updated records are processed on each run, keeping pipelines fast and BigQuery costs predictable. You choose the sync frequency (from every 5 minutes to daily), the objects to sync, and the destination dataset. Each run is tracked with full observability: execution time, processed rows, errors with context, and instant alerts via Slack or email if anything goes wrong.
No credit card required.
Why do data teams choose Erathos for Google Ads?
Google Ads connector ready to use
Connect Google Ads to BigQuery and centralize ad performance automatically. Impressions, clicks, conversions, and spend synced by campaign, ad set, and creative.
Total control over your Google Ads pipelines
Configure schedule, frequency, and sync type at the table level. Incremental synchronization processes only new or modified records—keeping BigQuery costs low and your analyses always up to date.
End-to-end observability
Stop finding out about Google Ads failures only when the business team complains. Every run is logged with runtime, processed rows, and error context. Automatic alerts via Slack, Discord, or email as soon as anything deviates from expectations — your paid media data stays up to date for ROAS analysis.
Why companies move Google Ads data into BigQuery with Erathos
Centralizing Google Ads data in BigQuery has never been easier.
Erathos is a data ingestion platform for data-driven marketing teams. With the Google Ads connector, you can automatically centralize impressions, clicks, conversions, and campaign spend in BigQuery—with full observability for every run and real-time alerts.
Our Customers
Trusted by data-driven companies
Simplified data ingestion
1
Select your data source
More than 80 plug-and-play connectors to consolidate data from multiple sources, eliminate time-consuming manual processes, and create a streamlined path forward.
2
Setup your pipeline
Manage your pipeline seemlessly. Select a sync hour, frequency and type at a table/endpoint level.
3
Select your data warehouse
Choose between Amazon S3, BigQuery, Databricks, Redshift and PosgreSQL to centrlize your data
FAQ
What is Erathos and how can it help my company?
Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Google Ads to their data warehouse—with full observability into every run, zero maintenance, and none of the opacity of traditional market tools.
What Google Ads data does Erathos sync to BigQuery?
Erathos syncs Campaigns, Ad Sets, Creatives, Impressions, Clicks, Conversions, and Spend from Google Ads to BigQuery. Audience, targeting, and creative-level performance data are also available.
How often does Erathos synchronize Google Ads data to BigQuery?
You can configure sync frequency from every 5 minutes up to daily at the table level. Erathos uses incremental sync—only new or updated records are processed on each run, keeping your Google Ads pipeline efficient and BigQuery costs predictable.
What happens if a Google Ads sync fails?
Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, processed rows, and error context so your team can debug in minutes, not hours.
Is there a free trial period for the Google Ads connector?
Yes. Every Erathos connector includes a 14-day free trial. Connect Google Ads to BigQuery and start syncing immediately—no credit card required.