Google Ads + BigQuery

Google Ads is an online advertising platform developed by Google that lets businesses and advertisers create ad campaigns across multiple formats, including search, display, video, and mobile apps. BigQuery, in turn, is a serverless big data solution from Google that provides robust storage and large-scale data analytics capabilities.

With Erathos, you can integrate Google Ads data into BigQuery in just a few minutes. Our platform handles the entire data movement process into your analytics environment and makes it easy to combine that data with other sources in your Data Warehouse. That way, your team can focus on what actually drives value — extracting actionable insights and making more data-driven decisions.

Which Google Ads data does Erathos sync to BigQuery?

The integration automatically syncs the main Google Ads objects:

Campaigns — status, budget, date range, and settings
Ad groups — targeting, bids, and performance
Creatives — copy, images, and creative-level metrics
Impressions and clicks — daily reach and engagement data
Conversions — conversion events and value by action
Spend — investment by campaign, ad group, and time period

Why sync Google Ads with BigQuery?

Ad platforms like Google Ads show channel metrics, but not the real impact on the business. Centralizing the data in BigQuery lets you calculate true ROAS (based on revenue, not platform conversions), compare performance across channels using the same methodology, and tie media spend to the full customer lifecycle.

How it works

Erathos connects to Google Ads through the official API and syncs your data incrementally — only new or updated records are processed on each run, keeping pipelines fast and BigQuery costs predictable. You choose the sync frequency (from every 5 minutes to daily), the objects to sync, and the destination dataset. Each run is tracked with full observability: execution time, processed rows, errors with context, and instant alerts via Slack or email if anything goes wrong.

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No credit card required.

Why do data teams choose Erathos for Google Ads?

Data in your data warehouse in minutes

Google Ads connector ready to use

Connect Google Ads to BigQuery and centralize ad performance automatically. Impressions, clicks, conversions, and spend synced by campaign, ad set, and creative.

Total control over your Google Ads pipelines

Configure schedule, frequency, and sync type at the table level. Incremental synchronization processes only new or modified records—keeping BigQuery costs low and your analyses always up to date.

End-to-end observability

Stop finding out about Google Ads failures only when the business team complains. Every run is logged with runtime, processed rows, and error context. Automatic alerts via Slack, Discord, or email as soon as anything deviates from expectations — your paid media data stays up to date for ROAS analysis.

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Book a demo

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Why companies move Google Ads data into BigQuery with Erathos

Centralizing Google Ads data in BigQuery has never been easier.

Erathos is a data ingestion platform for data-driven marketing teams. With the Google Ads connector, you can automatically centralize impressions, clicks, conversions, and campaign spend in BigQuery—with full observability for every run and real-time alerts.

Our Customers

Writing data-driven stories

Gustavo Loforte
Engineering Manager
Erathos was a total game-changer for CCM. We managed to integrate our financial systems, CRM, and internal processes with BigQuery in just a few clicks, without needing a data engineering team. This gave us a reliable data warehouse that powers our automations, dashboards, and even our customer service bots.
Fernando Costa
CTO & Co-founder
It was impossible to run our operations on spreadsheets. Erathos was a perfect fit: they became the data engineer I didn't have. We managed to reduce analysis time, establish weekly data rituals, and, most importantly, trust the data we use.
Fernando R.
Head of Data
Erathos brought an incredible boost in productivity. With no worries about data ingestion, the team focused on strategy rather than pipeline maintenance. Implementing a new connector takes minutes, and the reliability is outstanding. It was one of the best decisions we've made.
Matheus Nunes
CTO & Co-founder
Erathos revolutionized data management at WE. By integrating multiple SaaS platforms into a single DW, our engineering team can now focus on the core business. We implemented dashboards providing insights across all departments, enriching our data culture and streamlining decision-making.
Luis Ribas
CTO
I can describe my experience with Erathos as seamless; we had no major issues migrating from our old data pipeline platform. Their support is always impeccable, both in answering questions and resolving issues. I highly recommend them, without a doubt.
Sayuri Valente
Project Manager
The robustness and efficiency of Erathos's connectors—whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul—make the entire pipeline much faster and more reliable. The technical documentation is extremely well-crafted and intuitive, which greatly legacy simplifies implementation.

Gustavo Loforte
Engineering Manager
Erathos was a total game-changer for CCM. We managed to integrate our financial systems, CRM, and internal processes with BigQuery in just a few clicks, without needing a data engineering team. This gave us a reliable data warehouse that powers our automations, dashboards, and even our customer service bots.
Fernando Costa
CTO & Co-founder
It was impossible to run our operations on spreadsheets. Erathos was a perfect fit: they became the data engineer I didn't have. We managed to reduce analysis time, establish weekly data rituals, and, most importantly, trust the data we use.
Fernando R.
Head of Data
Erathos brought an incredible boost in productivity. With no worries about data ingestion, the team focused on strategy rather than pipeline maintenance. Implementing a new connector takes minutes, and the reliability is outstanding. It was one of the best decisions we've made.
Matheus Nunes
CTO & Co-founder
Erathos revolutionized data management at WE. By integrating multiple SaaS platforms into a single DW, our engineering team can now focus on the core business. We implemented dashboards providing insights across all departments, enriching our data culture and streamlining decision-making.
Luis Ribas
CTO
I can describe my experience with Erathos as seamless; we had no major issues migrating from our old data pipeline platform. Their support is always impeccable, both in answering questions and resolving issues. I highly recommend them, without a doubt.
Sayuri Valente
Project Manager
The robustness and efficiency of Erathos's connectors—whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul—make the entire pipeline much faster and more reliable. The technical documentation is extremely well-crafted and intuitive, which greatly legacy simplifies implementation.

Gustavo Loforte
Engineering Manager
Erathos was a total game-changer for CCM. We managed to integrate our financial systems, CRM, and internal processes with BigQuery in just a few clicks, without needing a data engineering team. This gave us a reliable data warehouse that powers our automations, dashboards, and even our customer service bots.
Fernando Costa
CTO & Co-founder
It was impossible to run our operations on spreadsheets. Erathos was a perfect fit: they became the data engineer I didn't have. We managed to reduce analysis time, establish weekly data rituals, and, most importantly, trust the data we use.
Fernando R.
Head of Data
Erathos brought an incredible boost in productivity. With no worries about data ingestion, the team focused on strategy rather than pipeline maintenance. Implementing a new connector takes minutes, and the reliability is outstanding. It was one of the best decisions we've made.
Matheus Nunes
CTO & Co-founder
Erathos revolutionized data management at WE. By integrating multiple SaaS platforms into a single DW, our engineering team can now focus on the core business. We implemented dashboards providing insights across all departments, enriching our data culture and streamlining decision-making.
Luis Ribas
CTO
I can describe my experience with Erathos as seamless; we had no major issues migrating from our old data pipeline platform. Their support is always impeccable, both in answering questions and resolving issues. I highly recommend them, without a doubt.
Sayuri Valente
Project Manager
The robustness and efficiency of Erathos's connectors—whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul—make the entire pipeline much faster and more reliable. The technical documentation is extremely well-crafted and intuitive, which greatly legacy simplifies implementation.

Gustavo Loforte
Engineering Manager
Erathos was a total game-changer for CCM. We managed to integrate our financial systems, CRM, and internal processes with BigQuery in just a few clicks, without needing a data engineering team. This gave us a reliable data warehouse that powers our automations, dashboards, and even our customer service bots.
Fernando Costa
CTO & Co-founder
It was impossible to run our operations on spreadsheets. Erathos was a perfect fit: they became the data engineer I didn't have. We managed to reduce analysis time, establish weekly data rituals, and, most importantly, trust the data we use.
Fernando R.
Head of Data
Erathos brought an incredible boost in productivity. With no worries about data ingestion, the team focused on strategy rather than pipeline maintenance. Implementing a new connector takes minutes, and the reliability is outstanding. It was one of the best decisions we've made.
Matheus Nunes
CTO & Co-founder
Erathos revolutionized data management at WE. By integrating multiple SaaS platforms into a single DW, our engineering team can now focus on the core business. We implemented dashboards providing insights across all departments, enriching our data culture and streamlining decision-making.
Luis Ribas
CTO
I can describe my experience with Erathos as seamless; we had no major issues migrating from our old data pipeline platform. Their support is always impeccable, both in answering questions and resolving issues. I highly recommend them, without a doubt.
Sayuri Valente
Project Manager
The robustness and efficiency of Erathos's connectors—whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul—make the entire pipeline much faster and more reliable. The technical documentation is extremely well-crafted and intuitive, which greatly legacy simplifies implementation.

Gustavo Loforte
Engineering Manager
Erathos was a total game-changer for CCM. We managed to integrate our financial systems, CRM, and internal processes with BigQuery in just a few clicks, without needing a data engineering team. This gave us a reliable data warehouse that powers our automations, dashboards, and even our customer service bots.
Fernando Costa
CTO & Co-founder
It was impossible to run our operations on spreadsheets. Erathos was a perfect fit: they became the data engineer I didn't have. We managed to reduce analysis time, establish weekly data rituals, and, most importantly, trust the data we use.
Fernando R.
Head of Data
Erathos brought an incredible boost in productivity. With no worries about data ingestion, the team focused on strategy rather than pipeline maintenance. Implementing a new connector takes minutes, and the reliability is outstanding. It was one of the best decisions we've made.
Matheus Nunes
CTO & Co-founder
Erathos revolutionized data management at WE. By integrating multiple SaaS platforms into a single DW, our engineering team can now focus on the core business. We implemented dashboards providing insights across all departments, enriching our data culture and streamlining decision-making.
Luis Ribas
CTO
I can describe my experience with Erathos as seamless; we had no major issues migrating from our old data pipeline platform. Their support is always impeccable, both in answering questions and resolving issues. I highly recommend them, without a doubt.
Sayuri Valente
Project Manager
The robustness and efficiency of Erathos's connectors—whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul—make the entire pipeline much faster and more reliable. The technical documentation is extremely well-crafted and intuitive, which greatly legacy simplifies implementation.

Gustavo Loforte
Engineering Manager
Erathos was a total game-changer for CCM. We managed to integrate our financial systems, CRM, and internal processes with BigQuery in just a few clicks, without needing a data engineering team. This gave us a reliable data warehouse that powers our automations, dashboards, and even our customer service bots.
Fernando Costa
CTO & Co-founder
It was impossible to run our operations on spreadsheets. Erathos was a perfect fit: they became the data engineer I didn't have. We managed to reduce analysis time, establish weekly data rituals, and, most importantly, trust the data we use.
Fernando R.
Head of Data
Erathos brought an incredible boost in productivity. With no worries about data ingestion, the team focused on strategy rather than pipeline maintenance. Implementing a new connector takes minutes, and the reliability is outstanding. It was one of the best decisions we've made.
Matheus Nunes
CTO & Co-founder
Erathos revolutionized data management at WE. By integrating multiple SaaS platforms into a single DW, our engineering team can now focus on the core business. We implemented dashboards providing insights across all departments, enriching our data culture and streamlining decision-making.
Luis Ribas
CTO
I can describe my experience with Erathos as seamless; we had no major issues migrating from our old data pipeline platform. Their support is always impeccable, both in answering questions and resolving issues. I highly recommend them, without a doubt.
Sayuri Valente
Project Manager
The robustness and efficiency of Erathos's connectors—whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul—make the entire pipeline much faster and more reliable. The technical documentation is extremely well-crafted and intuitive, which greatly legacy simplifies implementation.

Trusted by data-driven companies

Simplified data ingestion

Move your data in minutes

Select your data source

More than 80 plug-and-play connectors to consolidate data from multiple sources, eliminate time-consuming manual processes, and create a streamlined path forward.

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Manage your pipeline seemlessly. Select a sync hour, frequency and type at a table/endpoint level.

Select your data warehouse

Choose between Amazon S3, BigQuery, Databricks, Redshift and PosgreSQL to centrlize your data

FAQ

Frequently Asked Questions

What is Erathos and how can it help my company?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Google Ads to their data warehouse—with full observability into every run, zero maintenance, and none of the opacity of traditional market tools.

What Google Ads data does Erathos sync to BigQuery?

Erathos syncs Campaigns, Ad Sets, Creatives, Impressions, Clicks, Conversions, and Spend from Google Ads to BigQuery. Audience, targeting, and creative-level performance data are also available.

How often does Erathos synchronize Google Ads data to BigQuery?

You can configure sync frequency from every 5 minutes up to daily at the table level. Erathos uses incremental sync—only new or updated records are processed on each run, keeping your Google Ads pipeline efficient and BigQuery costs predictable.

What happens if a Google Ads sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, processed rows, and error context so your team can debug in minutes, not hours.

Is there a free trial period for the Google Ads connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect Google Ads to BigQuery and start syncing immediately—no credit card required.

Data ingestion with control, observability, and scale

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