Google Ads + Databricks
Google Ads is an online advertising platform developed by Google that lets companies and advertisers build ad campaigns across formats like Search, Display, Video, and mobile apps. Databricks, in turn, is a serverless big data platform that delivers robust capabilities for large-scale data storage and analytics.
With Erathos, you can integrate Google Ads data into Databricks in just minutes. Our platform handles the entire data movement process into your analytics environment and makes it easy to combine this data with other sources in your data warehouse. That way, your team can focus on what really drives value — uncovering actionable insights and making more data-driven decisions.
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Configure the sync
Pick the tables, the schedule and the update type: batch, cursor-based incremental or CDC.
Choose your destination
Load into BigQuery, Redshift, Databricks, PostgreSQL, ClickHouse, Amazon S3 and more.
What Google Ads data does Erathos sync to Databricks?
The integration automatically syncs the core Google Ads objects:
- Campaigns — status, budget, date range, and settings
- Ad groups — targeting, bids, and performance
- Creatives — copy, images, and creative-level metrics
- Impressions and clicks — daily reach and engagement data
- Conversions — conversion events and value per action
- Spend — investment by campaign, ad group, and period
Why sync Google Ads with Databricks?
Ad platforms like Google Ads show channel metrics, but not the real business impact. Centralizing the data in Databricks lets you calculate true ROAS (based on revenue, not platform conversions), compare performance across channels using the same methodology, and tie media spend to the full customer lifecycle.
How it works
Erathos connects to Google Ads through the official API and syncs your data incrementally — only new or updated records are processed on each run, keeping pipelines fast and Databricks costs predictable. You choose the sync frequency (from every 5 minutes to daily), the objects to sync, and the target dataset. Every run is logged with full observability: runtime, rows processed, context-rich errors, and instant alerts via Slack or email if something goes wrong.
Centralizing Google Ads data in Databricks has never been easier.
Erathos is a data ingestion platform for data-driven marketing teams. With the Google Ads connector, you can automatically centralize impressions, clicks, conversions, and campaign spend in Databricks—along with full observability for every run and real-time alerts.
Data in your data warehouse in minutes
Google Ads connector ready to use
Connect Google Ads to Databricks and automatically centralize ad performance. Impressions, clicks, conversions, and spend synced by campaign, ad set, and creative.
Learn moreTotal control over your Google Ads pipelines
Configure frequency, sync type, and partitioning by table. Data arrives in Databricks ready for ML, analytics, and ad hoc queries—with predictable cost.
Learn moreEnd-to-end observability
Stop finding out about Google Ads failures only when the business team complains. Every run is logged with runtime, processed rows, and error context. Automatic alerts via Slack, Discord, or email as soon as anything deviates from expectations — your paid media data stays up to date for ROAS analysis.
Learn moreBuilding data-driven stories
“Every new source implementation, if I had to do it myself, would take about two or three months. With Erathos, it's done in a few hours. I don't need the skills of a data engineer to generate real value from the company's data.”
“Erathos revolutionized data management at WE. By integrating multiple SaaS tools into a single DW, our technical team now focuses on the core business. We implemented dashboards with insights across every area, enriching our organizational culture and improving our decision-making.”
“We used to have a lot of rework, and now we don't. It's more efficient to work this way. If it's not your core business, hire Erathos. Spend your time modeling your own domain, not someone else's.”
“If I didn't have this infrastructure, I'd need three or four people to do what Erathos does today. I was able to generate real value from my data with a much leaner setup than I thought I'd need. That's the core of building a data-driven culture: the team only uses data when they can trust it.”
“Erathos brought a practical turnaround at CCM. We were able to integrate financial systems, CRM, and processes with BigQuery in just a few clicks, with no technical team required. That gave us a reliable data warehouse that powers automations, dashboards, and even our customer service bots.”
“The robustness and efficiency of Erathos's connectors — whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul — make the whole process much faster and more reliable. The technical documentation is extremely well put together and intuitive, which makes implementation much easier.”
Other paths for your data
Other destinations for Google Ads
Other sources that land in Databricks
CRMs, ERPs, ad platforms and databases, all through the same managed pipeline.
Frequently Asked Questions
Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Google Ads to their data warehouse—with full observability into every run, zero maintenance, and none of the opacity of traditional market tools.
Erathos syncs Google Ads Campaigns, Ad Sets, Creatives, Impressions, Clicks, Conversions, and Spend to Databricks. Audience, targeting, and creative-level performance data are also available.
You can configure the sync frequency from every 5 minutes up to daily, at the table level. Erathos uses incremental synchronization—only new or updated records are processed on each run, keeping the Google Ads pipeline efficient and Databricks costs predictable.
Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, processed rows, and error context so your team can debug in minutes, not hours.
Yes. Every Erathos connector includes a 14-day free trial. Connect Google Ads to Databricks and start syncing immediately—no credit card required.