Google Ads + Databricks
Google Ads is an online advertising platform developed by Google that lets companies and advertisers build ad campaigns across formats like Search, Display, Video, and mobile apps. Databricks, in turn, is a serverless big data platform that delivers robust capabilities for large-scale data storage and analytics.
With Erathos, you can integrate Google Ads data into Databricks in just minutes. Our platform handles the entire data movement process into your analytics environment and makes it easy to combine this data with other sources in your data warehouse. That way, your team can focus on what really drives value — uncovering actionable insights and making more data-driven decisions.
What Google Ads data does Erathos sync to Databricks?
The integration automatically syncs the core Google Ads objects:
Campaigns — status, budget, date range, and settings
Ad groups — targeting, bids, and performance
Creatives — copy, images, and creative-level metrics
Impressions and clicks — daily reach and engagement data
Conversions — conversion events and value per action
Spend — investment by campaign, ad group, and period
Why sync Google Ads with Databricks?
Ad platforms like Google Ads show channel metrics, but not the real business impact. Centralizing the data in Databricks lets you calculate true ROAS (based on revenue, not platform conversions), compare performance across channels using the same methodology, and tie media spend to the full customer lifecycle.
How it works
Erathos connects to Google Ads through the official API and syncs your data incrementally — only new or updated records are processed on each run, keeping pipelines fast and Databricks costs predictable. You choose the sync frequency (from every 5 minutes to daily), the objects to sync, and the target dataset. Every run is logged with full observability: runtime, rows processed, context-rich errors, and instant alerts via Slack or email if something goes wrong.
No credit card required.
Why do data teams choose Erathos for Google Ads?
Google Ads connector ready to use
Connect Google Ads to Databricks and automatically centralize ad performance. Impressions, clicks, conversions, and spend synced by campaign, ad set, and creative.
Total control over your Google Ads pipelines
Configure frequency, sync type, and partitioning by table. Data arrives in Databricks ready for ML, analytics, and ad hoc queries—with predictable cost.
End-to-end observability
Stop finding out about Google Ads failures only when the business team complains. Every run is logged with runtime, processed rows, and error context. Automatic alerts via Slack, Discord, or email as soon as anything deviates from expectations — your paid media data stays up to date for ROAS analysis.
Why Companies Move Data from Google Ads to Databricks with Erathos
Centralizing Google Ads data in Databricks has never been easier.
Erathos is a data ingestion platform for data-driven marketing teams. With the Google Ads connector, you can automatically centralize impressions, clicks, conversions, and campaign spend in Databricks—along with full observability for every run and real-time alerts.
Our Customers
1
Bruno Rosso
Data Analyst
Every new source implementation, if I had to do it alone, would take me about two or three months. With Erathos, it's done in a few hours. I don't need a data engineer's skillset to deliver real value with company data.
10
Luis Ribas
CTO
I can describe my experience with Erathos as seamless; we had no major issues migrating from our old data pipeline platform. Their support is always impeccable, both in answering questions and resolving issues. I highly recommend them, without a doubt.
11
Sayuri Valente
Project Manager
The robustness and efficiency of Erathos's connectors—whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul—make the entire pipeline much faster and more reliable. The technical documentation is extremely well-crafted and intuitive, which greatly legacy simplifies implementation.
2
Kauê Raizer
Co-founder
Centralizing our data with Erathos gave us a roadmap to structure the company: today, we can view NPS and churn in a consolidated way and use that to drive decisions. If I were to give advice to another founder, it would be: centralize your data from day one.
3
Matheus Nunes
CTO & Co-founder
Erathos revolutionized data management at WE. By integrating multiple SaaS platforms into a single DW, our engineering team can now focus on the core business. We implemented dashboards providing insights across all departments, enriching our data culture and streamlining decision-making.
4
Fernando R.
Head of Data
Erathos brought an incredible boost in productivity. With no worries about data ingestion, the team focused on strategy rather than pipeline maintenance. Implementing a new connector takes minutes, and the reliability is outstanding. It was one of the best decisions we've made.
5
Carlos Schwabe
Co-Founder & CDO
We used to have a lot of rework, but not anymore. Working this way is much more efficient. If it's not your core business, hire Erathos. Spend your time modeling your own domain, not someone else's.
6
Fernando Costa
CTO & Co-founder
It was impossible to run our operations on spreadsheets. Erathos was a perfect fit: they became the data engineer I didn't have. We managed to reduce analysis time, establish weekly data rituals, and, most importantly, trust the data we use.
7
Thiago Paz
CFO
If I didn't have this infrastructure, I would need three or four people to do what Erathos does today. I was able to drive real value from my data with a much leaner team than I ever imagined needing.
8
Felipe Corrêa
CTO & Co-founder
Erathos is essential for anyone looking for a quick go-live when centralizing data from multiple sources. We successfully integrated 6 different data sources in a single day, something that would have taken weeks without Erathos.
1
Bruno Rosso
Data Analyst
Every new source implementation, if I had to do it alone, would take me about two or three months. With Erathos, it's done in a few hours. I don't need a data engineer's skillset to deliver real value with company data.
10
Luis Ribas
CTO
I can describe my experience with Erathos as seamless; we had no major issues migrating from our old data pipeline platform. Their support is always impeccable, both in answering questions and resolving issues. I highly recommend them, without a doubt.
11
Sayuri Valente
Project Manager
The robustness and efficiency of Erathos's connectors—whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul—make the entire pipeline much faster and more reliable. The technical documentation is extremely well-crafted and intuitive, which greatly legacy simplifies implementation.
2
Kauê Raizer
Co-founder
Centralizing our data with Erathos gave us a roadmap to structure the company: today, we can view NPS and churn in a consolidated way and use that to drive decisions. If I were to give advice to another founder, it would be: centralize your data from day one.
3
Matheus Nunes
CTO & Co-founder
Erathos revolutionized data management at WE. By integrating multiple SaaS platforms into a single DW, our engineering team can now focus on the core business. We implemented dashboards providing insights across all departments, enriching our data culture and streamlining decision-making.
4
Fernando R.
Head of Data
Erathos brought an incredible boost in productivity. With no worries about data ingestion, the team focused on strategy rather than pipeline maintenance. Implementing a new connector takes minutes, and the reliability is outstanding. It was one of the best decisions we've made.
5
Carlos Schwabe
Co-Founder & CDO
We used to have a lot of rework, but not anymore. Working this way is much more efficient. If it's not your core business, hire Erathos. Spend your time modeling your own domain, not someone else's.
6
Fernando Costa
CTO & Co-founder
It was impossible to run our operations on spreadsheets. Erathos was a perfect fit: they became the data engineer I didn't have. We managed to reduce analysis time, establish weekly data rituals, and, most importantly, trust the data we use.
7
Thiago Paz
CFO
If I didn't have this infrastructure, I would need three or four people to do what Erathos does today. I was able to drive real value from my data with a much leaner team than I ever imagined needing.
8
Felipe Corrêa
CTO & Co-founder
Erathos is essential for anyone looking for a quick go-live when centralizing data from multiple sources. We successfully integrated 6 different data sources in a single day, something that would have taken weeks without Erathos.
Trusted by data-driven companies
Simplified data ingestion
1
Select your data source
More than 80 plug-and-play connectors to consolidate data from multiple sources, eliminate time-consuming manual processes, and create a streamlined path forward.
2
Setup your pipeline
Manage your pipeline seemlessly. Select a sync hour, frequency and type at a table/endpoint level.
3
Select your data warehouse
Choose between Amazon S3, BigQuery, Databricks, Redshift and PosgreSQL to centrlize your data
FAQ
What is Erathos and how can it help my company?
Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Google Ads to their data warehouse—with full observability into every run, zero maintenance, and none of the opacity of traditional market tools.
What Google Ads data does Erathos sync to Databricks?
Erathos syncs Google Ads Campaigns, Ad Sets, Creatives, Impressions, Clicks, Conversions, and Spend to Databricks. Audience, targeting, and creative-level performance data are also available.
How often does Erathos synchronize Google Ads data to Databricks?
You can configure the sync frequency from every 5 minutes up to daily, at the table level. Erathos uses incremental synchronization—only new or updated records are processed on each run, keeping the Google Ads pipeline efficient and Databricks costs predictable.
What happens if a Google Ads sync fails?
Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, processed rows, and error context so your team can debug in minutes, not hours.
Is there a free trial period for the Google Ads connector?
Yes. Every Erathos connector includes a 14-day free trial. Connect Google Ads to Databricks and start syncing immediately—no credit card required.