Google Analytics + Snowflake

Google Analytics is a web and app analytics tool that provides insights into traffic and user behavior. Snowflake is a cloud-based data platform for storage, integration, and analytics, offering scalability, flexibility, and cost efficiency.

With Erathos, you can sync Google Analytics data to Snowflake in minutes. Our platform handles the entire data movement process into your analytics environment and makes it easy to combine this data with other sources in your Data Warehouse. That way, your time goes toward what really drives value — uncovering actionable insights and making more data-driven decisions.

Which Google Analytics data does Erathos sync with Snowflake?

The integration automatically syncs the main Google Analytics objects:

  • Events — all tracked events with custom properties

  • Sessions — source, duration, device, and behavioral data

  • Users — profiles, properties, and activity history

  • Conversion funnels — steps, drop-offs, and conversion rates by segment

  • Cohorts — retention and engagement over time

  • Custom properties — event properties and user properties defined by your team

Why sync Google Analytics with Snowflake?

The native Google Analytics dashboards are great for monitoring product metrics, but they make cross-functional analysis difficult. In Snowflake, you can combine product events with CRM, payments, and marketing data — analyzing cohort retention, calculating LTV by segment, and discovering the activation paths that best predict customer success.

How it works

Erathos connects to Google Analytics via the official API and syncs your data incrementally — only new or updated records are processed in each run, keeping pipelines fast and Snowflake costs predictable. You choose the sync frequency (from every 5 minutes to daily), the objects to sync, and the destination dataset. Each run is logged with full observability: runtime, rows processed, context-rich errors, and instant alerts via Slack or email if anything goes wrong.

No credit card required.

Why do data teams choose Erathos for Google Analytics?

Data in your data warehouse in minutes

Data in your data warehouse in minutes

Ready-to-use Google Analytics connector

Connect Google Analytics to Snowflake and automatically export events, metrics, and funnels. Keep product data always fresh in your data warehouse—without manual engineering.

Total control over your Google Analytics pipelines

Configure schedule, frequency, and sync type by table. Incremental synchronization in Snowflake processes only new or changed records—predictable performance and costs under control.

End-to-end observability

Stop discovering Google Analytics issues only after the business team complains. Every run is logged with runtime, rows processed, and error context. Automatic alerts via Slack, Discord, or email the moment anything deviates from expectations — so your product metrics stay reliable for roadmap decisions.

No credit card required

No credit card required

Why companies move their Google Analytics data to Snowflake with Erathos

Centralizing Google Analytics data in Snowflake has never been easier

Erathos is a data ingestion platform built for product and analytics teams. With the Google Analytics connector, you can automatically export events, product metrics, and conversion funnels to Snowflake—keeping your data always fresh for analysis, without manual engineering.

Our Customers

Writing data-driven stories

Writing data-driven stories

"Erathos has revolutionized the way WePayments approaches data management. With its ability to integrate data from multiple SaaS into a single data warehouse, our technical team can now focus more effectively on the company's core business. With Erathos, we’ve been able to implement dashboards that provide insights across all areas of the company. This has not only enriched our organizational culture but also significantly improved our decision-making process."

Matheus Gobato Nunes

CTO & co-founder @WePayments

"Erathos has revolutionized the way WePayments approaches data management. With its ability to integrate data from multiple SaaS into a single data warehouse, our technical team can now focus more effectively on the company's core business. With Erathos, we’ve been able to implement dashboards that provide insights across all areas of the company. This has not only enriched our organizational culture but also significantly improved our decision-making process."

Matheus Gobato Nunes

CTO & co-founder @WePayments

Trusted by data-driven companies

Simplified data ingestion

Move your data in minutes

Move your data in minutes

1

Select your data source

More than 80 plug-and-play connectors to consolidate data from multiple sources, eliminate time-consuming manual processes, and create a streamlined path forward.

2

Setup your pipeline

Manage your pipeline seemlessly. Select a sync hour, frequency and type at a table/endpoint level.

3

Select your data warehouse

Choose between Amazon S3, BigQuery, Databricks, Redshift and PosgreSQL to centrlize your data

FAQ

Frequently Asked Questions

Frequently Asked Questions

What is Erathos and how can it help my company?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Google Analytics to their data warehouse—with full observability into every run, zero maintenance, and without the opacity of traditional market tools.

Which Google Analytics data does Erathos sync to Snowflake?

Erathos syncs Events, Sessions, Users, Conversion Funnels, and Product Metrics from Google Analytics to Snowflake. Custom event properties and user properties are automatically exported with each record.

How often does Erathos synchronize data from Google Analytics to Snowflake?

You can configure the sync frequency at the table level, from every 5 minutes up to once a day. Erathos uses incremental synchronization—only new or updated records are processed in each run, keeping your Google Analytics pipeline efficient and Snowflake costs predictable.

What happens if a Google Analytics sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, processed rows, and error context so your team can debug in minutes, not hours.

Is there a free trial period for the Google Analytics connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect Google Analytics to Snowflake and start syncing immediately—no credit card required.

Data ingestion with control, observability, and scale

Data ingestion with control, observability, and scale