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Google Analytics + Azure Synapse
Google Analytics is a web and app analytics tool that provides insights into traffic and user behavior. Azure Synapse, in turn, is a Microsoft Azure cloud service that combines big data and data warehousing, enabling you to analyze large volumes of data from multiple sources using SQL-based analytics and machine learning.
With Erathos, you can integrate Google Analytics data into Azure Synapse in just a few minutes. Our platform handles the entire data movement process into your analytics environment and makes it possible to join this data with other sources in your Data Warehouse. That way, your time goes toward what truly creates value — generating actionable insights and making more data-driven decisions.
What Google Analytics data does Erathos sync with Azure Synapse?
The integration automatically syncs the main Google Analytics objects:
Events — all tracked events with custom properties
Sessions — source, duration, device, and behavior data
Users — profiles, properties, and activity history
Conversion funnels — stages, drop-offs, and segment-level rates
Cohorts — retention and engagement over time
Custom properties — event properties and user properties defined by your team
Why sync Google Analytics with Azure Synapse?
Google Analytics' native dashboards are great for tracking product metrics, but they make cross-functional analysis difficult. In Azure Synapse, you can combine product events with CRM, payments, and marketing data — analyzing cohort retention, calculating LTV by segment, and uncovering the activation paths that best predict customer success.
How it works
Erathos connects to Google Analytics through the official API and syncs your data incrementally — only new or updated records are processed on each run, keeping pipelines fast and Azure Synapse costs predictable. You choose the sync frequency (from 5 minutes to daily), the objects to sync, and the destination dataset. Each run is logged with full observability: execution time, processed rows, errors with context, and instant alerts via Slack or email if anything goes wrong.
No credit card required.
Why do data teams choose Erathos for Google Analytics?
Ready-to-use Google Analytics connector
Connect Google Analytics to Azure Synapse and automatically export events, metrics, and funnels. Product data stays fresh in your data warehouse—without manual engineering.
Total control over your Google Analytics pipelines
Configure frequency, sync type, and table distribution. Data arrives in Azure Synapse ready for analytical workloads and integration with Power BI.
End-to-end observability
Stop discovering Google Analytics issues only after the business team complains. Every run is logged with runtime, rows processed, and error context. Automatic alerts via Slack, Discord, or email the moment anything deviates from expectations — so your product metrics stay reliable for roadmap decisions.
Why Companies Are Moving Data from Google Analytics to Azure Synapse with Erathos
Centralizing Google Analytics data in Azure Synapse has never been easier
Erathos is a data ingestion platform built for product and analytics teams. With the Google Analytics connector, you can automatically export events, product metrics, and conversion funnels to Azure Synapse—so your data stays fresh for analysis, without manual data engineering.
Our Customers
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Simplified data ingestion
1
Select your data source
More than 80 plug-and-play connectors to consolidate data from multiple sources, eliminate time-consuming manual processes, and create a streamlined path forward.
2
Setup your pipeline
Manage your pipeline seemlessly. Select a sync hour, frequency and type at a table/endpoint level.
3
Select your data warehouse
Choose between Amazon S3, BigQuery, Databricks, Redshift and PosgreSQL to centrlize your data
FAQ
What is Erathos and how can it help my company?
Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Google Analytics to their data warehouse—with full observability into every run, zero maintenance, and without the opacity of traditional market tools.
What Google Analytics data does Erathos sync to Azure Synapse?
Erathos synchronizes Events, Sessions, Users, Conversion Funnels, and Product Metrics from Google Analytics to Azure Synapse. Custom event properties and user properties are automatically exported along with each record.
How often does Erathos synchronize data from Google Analytics to Azure Synapse?
You can configure sync frequency at the table level, from every 5 minutes up to once daily. Erathos uses incremental synchronization—only new or updated records are processed on each run, keeping the Google Analytics pipeline efficient and Azure Synapse costs predictable.
What happens if a Google Analytics sync fails?
Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, processed rows, and error context so your team can debug in minutes, not hours.
Is there a free trial period for the Google Analytics connector?
Yes. Every Erathos connector includes a 14-day free trial. Connect Google Analytics to Azure Synapse and start syncing immediately—no credit card required.