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Google Analytics + PostgreSQL
Google Analytics is a web and app analytics tool that provides insights into traffic and user behavior. Postgres, in turn, is an open-source relational database management system that is highly robust and scalable. It supports a wide range of data types and advanced features
With Erathos, you can integrate Google Analytics data into Postgres in minutes. Our platform handles the entire data movement process into your analytics environment and makes it easy to blend this data with other sources in your Data Warehouse. That way, your time is spent on what really drives value—extracting actionable insights and making more data-driven decisions.
Which Google Analytics data does Erathos sync to PostgreSQL?
The integration automatically syncs the core Google Analytics objects:
Events — all tracked events with custom properties
Sessions — source, duration, device, and behavioral data
Users — profiles, properties, and activity history
Conversion funnels — stages, drop-offs, and segment-level conversion rates
Cohorts — retention and engagement over time
Custom properties — event properties and user properties defined by your team
Why sync Google Analytics with PostgreSQL?
Google Analytics native dashboards are great for tracking product metrics, but they make cross-functional analysis difficult. In PostgreSQL, you can combine product events with CRM, payments, and marketing data—understanding retention by cohort, calculating LTV by segment, and uncovering the activation paths that best predict customer success.
How it works
Erathos connects to Google Analytics through the official API and syncs your data incrementally—only new or updated records are processed on each run, keeping pipelines fast and PostgreSQL costs predictable. You choose the sync frequency (from every 5 minutes to daily), the objects to sync, and the destination dataset. Each run is logged with full observability: execution time, rows processed, contextual errors, and instant alerts via Slack or email if anything goes wrong.
No credit card required.
Why do data teams choose Erathos for Google Analytics?
Ready-to-use Google Analytics connector
Connect Google Analytics to PostgreSQL and automatically export events, metrics, and funnels. Product data always fresh in your data warehouse — no manual engineering required.
Total control over your Google Analytics pipelines
Configure sync frequency and type by table. Erathos uses intelligent UPSERT in PostgreSQL—ensuring data consistency even during reprocessing.
End-to-end observability
Stop discovering Google Analytics issues only after the business team complains. Every run is logged with runtime, rows processed, and error context. Automatic alerts via Slack, Discord, or email the moment anything deviates from expectations — so your product metrics stay reliable for roadmap decisions.
Why companies move data from Google Analytics to PostgreSQL with Erathos
Centralizing Google Analytics data in PostgreSQL has never been easier
Erathos is a data ingestion platform built for product and analytics teams. With the Google Analytics connector, you can automatically export events, product metrics, and conversion funnels to PostgreSQL—keeping your data always fresh for analysis, with no manual engineering required.
Our Customers
Trusted by data-driven companies
Simplified data ingestion
1
Select your data source
More than 80 plug-and-play connectors to consolidate data from multiple sources, eliminate time-consuming manual processes, and create a streamlined path forward.
2
Setup your pipeline
Manage your pipeline seemlessly. Select a sync hour, frequency and type at a table/endpoint level.
3
Select your data warehouse
Choose between Amazon S3, BigQuery, Databricks, Redshift and PosgreSQL to centrlize your data
FAQ
What is Erathos and how can it help my company?
Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Google Analytics to their data warehouse—with full observability into every run, zero maintenance, and without the opacity of traditional market tools.
Which Google Analytics data does Erathos sync to PostgreSQL?
Erathos syncs Events, Sessions, Users, Conversion Funnels, and Product Metrics from Google Analytics to PostgreSQL. Custom event properties and user properties are automatically exported with each record.
How often does Erathos sync data from Google Analytics to PostgreSQL?
You can configure the sync frequency from every 5 minutes up to daily, at the table level. Erathos uses incremental synchronization—only new or updated records are processed in each run, keeping the Google Analytics pipeline efficient and PostgreSQL costs predictable.
What happens if a Google Analytics sync fails?
Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, processed rows, and error context so your team can debug in minutes, not hours.
Is there a free trial period for the Google Analytics connector?
Yes. Every Erathos connector includes a 14-day free trial. Connect Google Analytics to PostgreSQL and start syncing immediately—no credit card required.