Customer.io + Azure Synapse
Customer.io is a customer engagement platform that triggers email, push, and in-app messaging campaigns based on user behavior.
With Erathos, Customer.io data lands in Azure Synapse ready for orchestration in larger pipelines within Azure Data Factory and for corporate dashboards in Power BI, without manual integration efforts.
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Connect your source
Authenticate your account and you're done. 100+ ready-made connectors, no code required.
Configure the sync
Pick the tables, the schedule and the update type: batch, cursor-based incremental or CDC.
Choose your destination
Load into BigQuery, Redshift, Databricks, PostgreSQL, ClickHouse, Amazon S3 and more.
What Customer.io data does Erathos sync to Azure Synapse?
The integration automatically syncs key Customer.io objects:
- Customer profiles registration data and attributes for each user
- Behavioral events user-triggered actions within the product
- Campaigns structure, channel, and status of each campaign
- Segments rules and composition of each audience segment
- Engagement metrics opens, clicks, and conversions per campaign
Why sync Customer.io with Azure Synapse?
In Azure Synapse, you can integrate Customer.io data with the Microsoft ecosystem: Power BI for executive dashboards, Azure Data Factory for orchestration, and distributed analytics at enterprise scale.
How it works
Erathos connects to Customer.io via official API and syncs your data incrementally: only new or updated records are processed in each run, keeping pipelines fast and Azure Synapse costs predictable. You choose the sync frequency (from 5 minutes to daily), the objects to sync, and the destination dataset. Every run is logged with full observability: run time, rows processed, errors with context, and instant alerts via Slack or email if anything goes wrong.
Centralizing Customer.io data into Azure Synapse has never been easier
Erathos is a data ingestion platform built for marketing and data teams. With our Customer.io connector, you can automatically export profiles, events, and campaigns to Azure Synapse—with zero intermediate spreadsheets, no custom scripts, and full observability.
Data in your data warehouse in minutes
Out-of-the-box Customer.io connector
Connect Customer.io to Azure Synapse and automatically export profiles, events, and campaigns. No intermediary spreadsheets, no scripts.
Learn moreFull control over your Customer.io pipelines
Configure the schedule, frequency, and sync mode at the table level. Incremental syncs process only new or updated records, keeping your Azure Synapse costs predictable and your data always up to date.
Learn moreEnd-to-end observability
Stop finding out about Customer.io failures only when the business team complains. Every run is logged with its run time, processed rows, and error context. Get automatic alerts via Slack, Discord, or email the moment something goes wrong.
Learn moreBuilding data-driven stories
“Every new source implementation, if I had to do it myself, would take about two or three months. With Erathos, it's done in a few hours. I don't need the skills of a data engineer to generate real value from the company's data.”
“Erathos revolutionized data management at WE. By integrating multiple SaaS tools into a single DW, our technical team now focuses on the core business. We implemented dashboards with insights across every area, enriching our organizational culture and improving our decision-making.”
“We used to have a lot of rework, and now we don't. It's more efficient to work this way. If it's not your core business, hire Erathos. Spend your time modeling your own domain, not someone else's.”
“If I didn't have this infrastructure, I'd need three or four people to do what Erathos does today. I was able to generate real value from my data with a much leaner setup than I thought I'd need. That's the core of building a data-driven culture: the team only uses data when they can trust it.”
“Erathos brought a practical turnaround at CCM. We were able to integrate financial systems, CRM, and processes with BigQuery in just a few clicks, with no technical team required. That gave us a reliable data warehouse that powers automations, dashboards, and even our customer service bots.”
“The robustness and efficiency of Erathos's connectors — whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul — make the whole process much faster and more reliable. The technical documentation is extremely well put together and intuitive, which makes implementation much easier.”
Other paths for your data
Other destinations for Customer.io
Other sources that land in Azure Synapse
CRMs, ERPs, ad platforms and databases, all through the same managed pipeline.
Frequently Asked Questions
Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Customer.io to their data warehouse, with complete observability of every run, zero maintenance, and none of the opacity of traditional market tools.
Erathos syncs customer profiles, behavioral events, campaigns, segments, and engagement metrics from Customer.io to Azure Synapse.
You can configure the sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental sync, meaning only new or updated records are processed in each run, keeping the Customer.io pipeline efficient and Azure Synapse costs predictable.
Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every run is logged with runtime, processed rows, and error context so your team can debug in minutes, not hours.
Yes. Every Erathos connector comes with a 14-day free trial. Connect Customer.io to Azure Synapse and start syncing immediately—no credit card required.