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Salesforce + Azure Synapse
Salesforce is the most widely used CRM in the market, adopted by sales, marketing, and customer success teams to manage the entire customer relationship lifecycle.
With Erathos, you can integrate Salesforce data into Azure Synapse in just a few minutes. Our platform handles the entire data movement process to your analytical environment, allowing you to blend this data with other sources in your Data Warehouse. This redirects your time to what actually drives value: extracting deep insights and making more data-driven decisions.
What Salesforce data does Erathos sync to Azure Synapse?
The integration automatically syncs key Salesforce objects:
Leads: source, status, and lead score
Opportunities: funnel stage, value, and close date forecast
Accounts: profile and firmographic data of customer accounts
Contacts: individuals associated with each account
Activities: tasks, meetings, and interaction history
Campaigns: marketing campaigns and their performance
Why sync Salesforce to Azure Synapse?
Inside Azure Synapse, you can integrate Salesforce data with the Microsoft ecosystem: Power BI for executive dashboards, Azure Data Factory for orchestration, and distributed analytics at enterprise scale.
How it works
Erathos connects to Salesforce via its official API and syncs your data incrementally. Only new or updated records are processed in each run, keeping pipelines fast and costs predictable. You choose the sync frequency (from every 5 minutes to daily), the objects to sync, and the destination dataset in Azure Synapse. Every run is logged with full observability: execution time, rows processed, error context, and instant alerts via Slack or email if something goes wrong.
No credit card required.
Why data teams choose Erathos for Salesforce?
Out-of-the-box Salesforce connector
Connect Salesforce to Azure Synapse in minutes. Automatically sync Leads, Opportunities, and Accounts with zero code, ready for analysis.
Complete control over your Salesforce pipelines
Configure sync frequency and type on a per-table basis. Data arrives at Azure Synapse fully integrated with the Microsoft ecosystem, Power BI, Azure Data Factory, and ML pipelines ready for use.
End-to-end observability
Stop finding out about Salesforce pipeline failures only when the business team complains. Every run is logged with runtime, rows processed, and error context. Get automated alerts via Slack, Discord, or email the moment something goes wrong, keeping your sales funnel and CRM data always up to date.
Why companies move Salesforce data to Azure Synapse with Erathos
Centralizing Salesforce data in Azure Synapse has never been easier
Erathos is a data ingestion platform built for sales and revenue operations teams. With the Salesforce connector, you can automatically export leads, opportunities, and accounts directly to Azure Synapse, keeping your sales funnel and customer relationship data centralized and ready for analysis.
Our Customers
1
Bruno Rosso
Data Analyst
Every new source implementation, if I had to do it alone, would take me about two or three months. With Erathos, it's done in a few hours. I don't need a data engineer's skillset to deliver real value with company data.
10
Luis Ribas
CTO
I can describe my experience with Erathos as seamless; we had no major issues migrating from our old data pipeline platform. Their support is always impeccable, both in answering questions and resolving issues. I highly recommend them, without a doubt.
11
Sayuri Valente
Project Manager
The robustness and efficiency of Erathos's connectors—whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul—make the entire pipeline much faster and more reliable. The technical documentation is extremely well-crafted and intuitive, which greatly legacy simplifies implementation.
2
Kauê Raizer
Co-founder
Centralizing our data with Erathos gave us a roadmap to structure the company: today, we can view NPS and churn in a consolidated way and use that to drive decisions. If I were to give advice to another founder, it would be: centralize your data from day one.
3
Matheus Nunes
CTO & Co-founder
Erathos revolutionized data management at WE. By integrating multiple SaaS platforms into a single DW, our engineering team can now focus on the core business. We implemented dashboards providing insights across all departments, enriching our data culture and streamlining decision-making.
4
Fernando R.
Head of Data
Erathos brought an incredible boost in productivity. With no worries about data ingestion, the team focused on strategy rather than pipeline maintenance. Implementing a new connector takes minutes, and the reliability is outstanding. It was one of the best decisions we've made.
5
Carlos Schwabe
Co-Founder & CDO
We used to have a lot of rework, but not anymore. Working this way is much more efficient. If it's not your core business, hire Erathos. Spend your time modeling your own domain, not someone else's.
6
Fernando Costa
CTO & Co-founder
It was impossible to run our operations on spreadsheets. Erathos was a perfect fit: they became the data engineer I didn't have. We managed to reduce analysis time, establish weekly data rituals, and, most importantly, trust the data we use.
7
Thiago Paz
CFO
If I didn't have this infrastructure, I would need three or four people to do what Erathos does today. I was able to drive real value from my data with a much leaner team than I ever imagined needing.
8
Felipe Corrêa
CTO & Co-founder
Erathos is essential for anyone looking for a quick go-live when centralizing data from multiple sources. We successfully integrated 6 different data sources in a single day, something that would have taken weeks without Erathos.
1
Bruno Rosso
Data Analyst
Every new source implementation, if I had to do it alone, would take me about two or three months. With Erathos, it's done in a few hours. I don't need a data engineer's skillset to deliver real value with company data.
10
Luis Ribas
CTO
I can describe my experience with Erathos as seamless; we had no major issues migrating from our old data pipeline platform. Their support is always impeccable, both in answering questions and resolving issues. I highly recommend them, without a doubt.
11
Sayuri Valente
Project Manager
The robustness and efficiency of Erathos's connectors—whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul—make the entire pipeline much faster and more reliable. The technical documentation is extremely well-crafted and intuitive, which greatly legacy simplifies implementation.
2
Kauê Raizer
Co-founder
Centralizing our data with Erathos gave us a roadmap to structure the company: today, we can view NPS and churn in a consolidated way and use that to drive decisions. If I were to give advice to another founder, it would be: centralize your data from day one.
3
Matheus Nunes
CTO & Co-founder
Erathos revolutionized data management at WE. By integrating multiple SaaS platforms into a single DW, our engineering team can now focus on the core business. We implemented dashboards providing insights across all departments, enriching our data culture and streamlining decision-making.
4
Fernando R.
Head of Data
Erathos brought an incredible boost in productivity. With no worries about data ingestion, the team focused on strategy rather than pipeline maintenance. Implementing a new connector takes minutes, and the reliability is outstanding. It was one of the best decisions we've made.
5
Carlos Schwabe
Co-Founder & CDO
We used to have a lot of rework, but not anymore. Working this way is much more efficient. If it's not your core business, hire Erathos. Spend your time modeling your own domain, not someone else's.
6
Fernando Costa
CTO & Co-founder
It was impossible to run our operations on spreadsheets. Erathos was a perfect fit: they became the data engineer I didn't have. We managed to reduce analysis time, establish weekly data rituals, and, most importantly, trust the data we use.
7
Thiago Paz
CFO
If I didn't have this infrastructure, I would need three or four people to do what Erathos does today. I was able to drive real value from my data with a much leaner team than I ever imagined needing.
8
Felipe Corrêa
CTO & Co-founder
Erathos is essential for anyone looking for a quick go-live when centralizing data from multiple sources. We successfully integrated 6 different data sources in a single day, something that would have taken weeks without Erathos.
Trusted by data-driven companies
Simplified data ingestion
1
Select your data source
More than 80 plug-and-play connectors to consolidate data from multiple sources, eliminate time-consuming manual processes, and create a streamlined path forward.
2
Setup your pipeline
Manage your pipeline seemlessly. Select a sync hour, frequency and type at a table/endpoint level.
3
Select your data warehouse
Choose between Amazon S3, BigQuery, Databricks, Redshift and PosgreSQL to centrlize your data
FAQ
What is Erathos and how can it help my business?
Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Salesforce to their data warehouse with complete observability over every run, zero maintenance, and none of the opacity of traditional market tools.
What Salesforce data does Erathos sync to Azure Synapse?
Erathos automatically and incrementally syncs Salesforce Leads, Opportunities, Accounts, Contacts, Activities, and Campaigns to Azure Synapse.
How often does Erathos sync data from Salesforce to Azure Synapse?
You can configure the sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental syncs, meaning only new or updated records are processed in each run, keeping your Salesforce pipeline efficient and Azure Synapse costs predictable.
What happens if a Salesforce sync fails?
Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, rows processed, and error context, allowing your team to debug in minutes, not hours.
Is there a free trial for the Salesforce connector?
Yes. Every Erathos connector includes a 14-day free trial. Connect Salesforce and start syncing as soon as Azure Synapse is available, with no credit card required.