Mixpanel + BigQuery
Mixpanel is a product analytics tool that lets companies track and analyze user behavior in apps and websites. BigQuery, in turn, is a serverless big data solution developed by Google that provides robust large-scale data storage and analytics capabilities.
With Erathos, you can integrate Mixpanel data into BigQuery in just a few minutes. Our platform handles the entire data movement process into your analytics environment and makes it easy to join that data with other sources in your Data Warehouse. That way, your time goes to what actually drives value — uncovering actionable insights and making more data-informed decisions.
Which Mixpanel data does Erathos sync to BigQuery?
The integration automatically syncs Mixpanel's core objects:
Events — all tracked events with custom properties
Sessions — source, duration, device, and behavioral data
Users — profiles, properties, and activity history
Conversion funnels — stages, drop-offs, and segment-level conversion rates
Cohorts — retention and engagement over time
Custom properties — event properties and user properties defined by your team
Why sync Mixpanel with BigQuery?
Mixpanel's native dashboards are great for monitoring product metrics, but they make cross-functional analysis harder. In BigQuery, you can combine product events with CRM, billing, and marketing data — analyzing cohort retention, calculating LTV by segment, and identifying the activation paths that best predict customer success.
How it works
Erathos connects to Mixpanel through the official API and syncs your data incrementally — only new or updated records are processed on each run, keeping pipelines fast and BigQuery costs predictable. You choose the sync frequency (from every 5 minutes to daily), which objects to sync, and the destination dataset. Each run is fully observable: execution time, processed rows, contextual errors, and instant alerts via Slack or email if something goes wrong.
No credit card required.
Why do data teams choose Erathos for Mixpanel?
Ready-to-use Mixpanel connector
Connect Mixpanel to BigQuery and automatically export events, metrics, and funnels. Always-fresh product data in your data warehouse—no manual engineering.
Total control over your Mixpanel pipelines
Configure schedule, frequency, and sync type at the table level. Incremental synchronization processes only new or modified records—keeping BigQuery costs low and your analyses always up to date.
End-to-end observability
Stop finding out about Mixpanel failures only when the business team complains. Every run is logged with runtime, processed rows, and error context. Automatic alerts via Slack, Discord, or email the moment something deviates from expected behavior—so your product metrics stay reliable for roadmap decisions.
Why companies migrate data from Mixpanel to BigQuery with Erathos
Centralizing Mixpanel data in BigQuery has never been easier
Erathos is a data ingestion platform built for product and analytics teams. With the Mixpanel connector, you can automatically export events, product metrics, and conversion funnels to BigQuery—keeping your analysis data always fresh, with no manual engineering required.
Our Customers
Trusted by data-driven companies
Simplified data ingestion
1
Select your data source
More than 80 plug-and-play connectors to consolidate data from multiple sources, eliminate time-consuming manual processes, and create a streamlined path forward.
2
Setup your pipeline
Manage your pipeline seemlessly. Select a sync hour, frequency and type at a table/endpoint level.
3
Select your data warehouse
Choose between Amazon S3, BigQuery, Databricks, Redshift and PosgreSQL to centrlize your data
FAQ
What is Erathos and how can it help my company?
Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Mixpanel to their data warehouse—with full observability into every run, zero maintenance, and none of the opacity of traditional market tools.
What Mixpanel data does Erathos sync to BigQuery?
Erathos syncs Events, Sessions, Users, Conversion Funnels, and Product Metrics from Mixpanel to BigQuery. Custom event properties and user properties are automatically exported along with each record.
How often does Erathos synchronize data from Mixpanel to BigQuery?
You can configure sync frequency at the table level, from every 5 minutes up to daily. Erathos uses incremental sync—only new or updated records are processed on each run—keeping your Mixpanel pipeline efficient and your BigQuery costs predictable.
What happens if a Mixpanel sync fails?
Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, processed rows, and error context so your team can debug in minutes, not hours.
Is there a free trial period for the Mixpanel connector?
Yes. Every Erathos connector includes a 14-day free trial. Connect Mixpanel to BigQuery and start syncing immediately—no credit card required.