Instagram + BigQuery
Instagram is Meta's photo and video social network, used by brands and creators to publish content, engage with their audience, and run campaigns.
With Erathos, you can integrate Instagram data into BigQuery in just a few minutes. Our platform handles the entire data movement process to your analytical environment, allowing you to blend this data with other sources in your Data Warehouse. This way, your time is focused on what actually drives value: extracting key insights and making more data-driven decisions.
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Connect your source
Authenticate your account and you're done. 100+ ready-made connectors, no code required.
Configure the sync
Pick the tables, the schedule and the update type: batch, cursor-based incremental or CDC.
Choose your destination
Load into BigQuery, Redshift, Databricks, PostgreSQL, ClickHouse, Amazon S3 and more.
What Instagram data does Erathos sync to BigQuery?
The integration automatically syncs key Instagram objects:
- Posts feed posts, reels, and carousels published on the profile
- Content metrics reach, impressions, likes, comments, and saves per post
- Stories views, replies, and exits
- Followers follower base growth over time
- Comments text, author, and timestamp of each comment received
- Profile general account metrics, such as profile visits and link clicks
Why sync Instagram to BigQuery?
In BigQuery, you can join Instagram data with other business sources, running ad hoc queries in seconds over massive volumes without managing any infrastructure.
How it works
Erathos connects to Instagram via official API and syncs your data incrementally—only new or updated records are processed in each run, keeping pipelines fast and costs predictable. You choose the sync frequency (from 5 minutes to daily), the objects to sync, and the destination dataset in BigQuery. Each run is logged with full observability: runtime, rows processed, errors with context, and instant alerts via Slack or email if anything goes wrong.
Centralizing Instagram data in BigQuery has never been easier
Erathos is a data ingestion platform for marketing and social media teams. With the Instagram connector, you can automatically export posts, content metrics, and stories to BigQuery, keeping follower data, engagement, and content centralized and ready for analysis.
Data in your data warehouse in minutes
Out-of-the-box Instagram connector
Connect Instagram to BigQuery in minutes. Posts, content metrics, and Stories automatically synced, zero code required, and ready for analysis.
Learn moreTotal control over your Instagram pipelines
Configure the schedule, frequency, and sync type at the table level. Incremental syncs process only new or updated records, keeping BigQuery costs low and your analytics always up to date.
Learn moreEnd-to-end observability
Stop finding out about Instagram pipeline failures only when the business team complains. Every execution is logged with run time, rows processed, and error context. Get automatic alerts via Slack, Discord, or email the moment something goes wrong, keeping follower, engagement, and content data always up to date.
Learn moreBuilding data-driven stories
“Every new source implementation, if I had to do it myself, would take about two or three months. With Erathos, it's done in a few hours. I don't need the skills of a data engineer to generate real value from the company's data.”
“Erathos revolutionized data management at WE. By integrating multiple SaaS tools into a single DW, our technical team now focuses on the core business. We implemented dashboards with insights across every area, enriching our organizational culture and improving our decision-making.”
“We used to have a lot of rework, and now we don't. It's more efficient to work this way. If it's not your core business, hire Erathos. Spend your time modeling your own domain, not someone else's.”
“If I didn't have this infrastructure, I'd need three or four people to do what Erathos does today. I was able to generate real value from my data with a much leaner setup than I thought I'd need. That's the core of building a data-driven culture: the team only uses data when they can trust it.”
“Erathos brought a practical turnaround at CCM. We were able to integrate financial systems, CRM, and processes with BigQuery in just a few clicks, with no technical team required. That gave us a reliable data warehouse that powers automations, dashboards, and even our customer service bots.”
“The robustness and efficiency of Erathos's connectors — whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul — make the whole process much faster and more reliable. The technical documentation is extremely well put together and intuitive, which makes implementation much easier.”
Other paths for your data
Other destinations for Instagram
Instagram + Amazon S3
Coming soon
Instagram + Azure SQL Server
Coming soon
Instagram + Azure Synapse
Coming soon
Instagram + ClickHouse
Coming soon
Instagram + Databricks
Coming soon
Instagram + PostgreSQL
Coming soon
Instagram + Redshift
Coming soon
Instagram + Snowflake
Coming soon
Instagram + Supabase
Coming soon
Other sources that land in BigQuery
CRMs, ERPs, ad platforms and databases, all through the same managed pipeline.
Frequently Asked Questions
Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Instagram to their data warehouse with full observability over every run, zero maintenance, and none of the opacity of traditional tools on the market.
Erathos automatically and incrementally syncs Posts, Content Metrics, Stories, Followers, Comments, and Instagram Profile data directly to BigQuery.
You can configure the sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental syncs, meaning only new or updated records are processed in each run, keeping your Instagram pipeline efficient and BigQuery costs predictable.
Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, rows processed, and error context, allowing your team to debug in minutes, not hours.
Yes. Every Erathos connector includes a 14-day free trial. Connect Instagram to BigQuery and start syncing immediately, no credit card required.