UoouShop: How to pipeline data from 6 sources in 1 day without a dedicated data team
UoouShop: How to pipeline data from 6 sources in 1 day without a dedicated data team
UoouShop integrated 6 data sources in 1 day using Erathos and now manages their entire data operation with just the founders, without a dedicated team.
6 data sources
6 data sources
integrated in 1 day (vs. weeks without Erathos)
~ 2%
~ 2%
of the cost of a dedicated data engineer
2 people
2 people
manage data, without being data specialists
About:
An e-commerce platform for B2B, B2C, and marketplace operations, with over 10 years in the market.
Location:
Blumenau, SC
Industry:
E-commerce / SaaS
Employees:
34
Erathos clients since:
September 2025
Connected sources
UooU Solutions, an e-commerce platform for B2B, B2C, and marketplace operations, needed to centralize data scattered across multiple systems to support strategic decisions and build a data-driven culture, all without having anyone on the team dedicated solely to this. With Erathos, they integrated 6 different data sources in a single day and now manage their entire data operation with just two people, the founders themselves, neither of whom is a data engineering specialist.
The Challenge
UooU operates across dozens of different systems (customer service via WhatsApp, ERP, CRM, support, finance) and, as with any growing operation, these tools in silo didn't communicate with each other. Without a central data warehouse, every team was looking at their own isolated numbers, and strategic decisions depended on manually built spreadsheets.
The problem became evident in the company's own CRM journey: in less than a year, UooU changed its sales system three or four times before finally choosing PipeRun, always reacting to specific pain points (such as not being able to extract information requested by a consulting firm), never in a planned manner. Each switch consumed valuable time that could have been spent on other business priorities.
At the same time, the company was going through an investment round (Inova) aimed at accelerating the sales engine, which increased the pressure for centralized visibility: NPS, churn, customer journey, and investor metrics. And all of this without a dedicated data team: today, only two people, Felipe and Kauê, run the company's data operations, and neither comes from a data engineering background.
About:
An e-commerce platform for B2B, B2C, and marketplace operations, with over 10 years in the market.
Location:
Blumenau, SC
Industry:
E-commerce / SaaS
Employees:
34
Erathos clients since:
September 2025
Connected sources
UooU Solutions, an e-commerce platform for B2B, B2C, and marketplace operations, needed to centralize data scattered across multiple systems to support strategic decisions and build a data-driven culture, all without having anyone on the team dedicated solely to this. With Erathos, they integrated 6 different data sources in a single day and now manage their entire data operation with just two people, the founders themselves, neither of whom is a data engineering specialist.
The Challenge
UooU operates across dozens of different systems (customer service via WhatsApp, ERP, CRM, support, finance) and, as with any growing operation, these tools in silo didn't communicate with each other. Without a central data warehouse, every team was looking at their own isolated numbers, and strategic decisions depended on manually built spreadsheets.
The problem became evident in the company's own CRM journey: in less than a year, UooU changed its sales system three or four times before finally choosing PipeRun, always reacting to specific pain points (such as not being able to extract information requested by a consulting firm), never in a planned manner. Each switch consumed valuable time that could have been spent on other business priorities.
At the same time, the company was going through an investment round (Inova) aimed at accelerating the sales engine, which increased the pressure for centralized visibility: NPS, churn, customer journey, and investor metrics. And all of this without a dedicated data team: today, only two people, Felipe and Kauê, run the company's data operations, and neither comes from a data engineering background.
UooU Solutions, an e-commerce platform for B2B, B2C, and marketplace operations, needed to centralize data scattered across multiple systems to support strategic decisions and build a data-driven culture, all without having anyone on the team dedicated solely to this. With Erathos, they integrated 6 different data sources in a single day and now manage their entire data operation with just two people, the founders themselves, neither of whom is a data engineering specialist.
About:
An e-commerce platform for B2B, B2C, and marketplace operations, with over 10 years in the market.
Location:
Blumenau, SC
Industry:
E-commerce / SaaS
Employees:
34
Erathos clients since:
September 2025
Connected sources
The Solution
UoouShop discovered Erathos through Inova, during a knowledge-sharing session between companies in the acceleration program. The key factor in their decision was the ease of implementation: the plug-and-play setup allowed them to integrate multiple data sources into BigQuery quickly, without requiring deep data engineering expertise from their internal team.
With Erathos centralizing data ingestion, UoouShop started building on top of this foundation: using Lovable (vibe coding) to develop an internal management intranet, and Claude Code for daily support, all without relying on a dedicated data engineer to keep the pipeline running.
This enabled the company to centralize customer service data (Freshdesk), internal systems (MySQL), sales (Bling), and soon, their entire customer journey (PipeRun), consolidating everything into a single architecture with custom modeling built on top of BigQuery.
The Challenge
UooU operates across dozens of different systems (customer service via WhatsApp, ERP, CRM, support, finance) and, as with any growing operation, these tools in silo didn't communicate with each other. Without a central data warehouse, every team was looking at their own isolated numbers, and strategic decisions depended on manually built spreadsheets.
The problem became evident in the company's own CRM journey: in less than a year, UooU changed its sales system three or four times before finally choosing PipeRun, always reacting to specific pain points (such as not being able to extract information requested by a consulting firm), never in a planned manner. Each switch consumed valuable time that could have been spent on other business priorities.
At the same time, the company was going through an investment round (Inova) aimed at accelerating the sales engine, which increased the pressure for centralized visibility: NPS, churn, customer journey, and investor metrics. And all of this without a dedicated data team: today, only two people, Felipe and Kauê, run the company's data operations, and neither comes from a data engineering background.
The Solution
UoouShop discovered Erathos through Inova, during a knowledge-sharing session between companies in the acceleration program. The key factor in their decision was the ease of implementation: the plug-and-play setup allowed them to integrate multiple data sources into BigQuery quickly, without requiring deep data engineering expertise from their internal team.
With Erathos centralizing data ingestion, UoouShop started building on top of this foundation: using Lovable (vibe coding) to develop an internal management intranet, and Claude Code for daily support, all without relying on a dedicated data engineer to keep the pipeline running.
This enabled the company to centralize customer service data (Freshdesk), internal systems (MySQL), sales (Bling), and soon, their entire customer journey (PipeRun), consolidating everything into a single architecture with custom modeling built on top of BigQuery.
We use several platforms to run our company (WhatsApp, support, finance), and there isn't a single silver bullet system that solves everything. Centralizing our data with Erathos has given us a roadmap to structure the business: today, we can track NPS and churn in a consolidated way and use those insights for decision-making. If I could give one piece of advice to another founder, it would be: centralize your data from day one.
Kauê Raizer de Jesus
Co-founder
The Results
6 different data sources integrated in 1 day—a process that, according to the tech team, would have taken weeks without Erathos.
Data operations sustained by just 2 people, even in a company of 34 employees, with no need to hire a dedicated data engineer—at an estimated cost of about 2% of what that hire would represent (Glassdoor benchmark).
NPS dashboard rolled out to leadership, with a monthly collection routine that now consistently feeds retention strategies.
The beginning of a decentralized data culture: the goal is for each team lead to become the guardian of their own metrics, rather than relying on manual, centralized reporting.
O retorno sobre o investimento (ROI)
Comparando o custo de contratar um engenheiro de dados dedicado com o investimento na Erathos ao longo dos 10 meses de uso:
Custo evitado (contratação de 1 profissional dedicado, salário médio de R$8.000 + encargos CLT): R$144.000
R$ 142.410 de economia líquida, 89,6x o valor investido na Erathos
R$ 142.410 de economia líquida, 89,6x o valor investido na Erathos
Erathos is essential for anyone looking for a fast go-live in consolidating data from multiple sources. We needed to spin up a Data Warehouse quickly, without the hassle of manually integrating various tools. We successfully pipeline 6 different data sources in a single day—something that would have taken weeks without Erathos. The BigQuery integration worked seamlessly right out of the box.
Felipe Corrêa
CTO & Co-founder, UooU Solutions
The Future
UoouShop is only at the beginning of its strategic data journey. The next steps include: rolling out access to the data intranet to more teams (starting with finance), fully integrating the PipeRun CRM to map the end-to-end customer journey (from lead to retention), and evaluating a migration to Erathos' CDC (Change Data Capture), which is expected to reduce the update frequency of administrative data to intervals of just a few minutes.
About:
An e-commerce platform for B2B, B2C, and marketplace operations, with over 10 years in the market.
Location:
Blumenau, SC
Industry:
E-commerce / SaaS
Employees:
34
Erathos clients since:
September 2025
Connected sources
UooU Solutions, an e-commerce platform for B2B, B2C, and marketplace operations, needed to centralize data scattered across multiple systems to support strategic decisions and build a data-driven culture, all without having anyone on the team dedicated solely to this. With Erathos, they integrated 6 different data sources in a single day and now manage their entire data operation with just two people, the founders themselves, neither of whom is a data engineering specialist.
The Challenge
UooU operates across dozens of different systems (customer service via WhatsApp, ERP, CRM, support, finance) and, as with any growing operation, these tools in silo didn't communicate with each other. Without a central data warehouse, every team was looking at their own isolated numbers, and strategic decisions depended on manually built spreadsheets.
The problem became evident in the company's own CRM journey: in less than a year, UooU changed its sales system three or four times before finally choosing PipeRun, always reacting to specific pain points (such as not being able to extract information requested by a consulting firm), never in a planned manner. Each switch consumed valuable time that could have been spent on other business priorities.
At the same time, the company was going through an investment round (Inova) aimed at accelerating the sales engine, which increased the pressure for centralized visibility: NPS, churn, customer journey, and investor metrics. And all of this without a dedicated data team: today, only two people, Felipe and Kauê, run the company's data operations, and neither comes from a data engineering background.
The Solution
UoouShop discovered Erathos through Inova, during a knowledge-sharing session between companies in the acceleration program. The key factor in their decision was the ease of implementation: the plug-and-play setup allowed them to integrate multiple data sources into BigQuery quickly, without requiring deep data engineering expertise from their internal team.
With Erathos centralizing data ingestion, UoouShop started building on top of this foundation: using Lovable (vibe coding) to develop an internal management intranet, and Claude Code for daily support, all without relying on a dedicated data engineer to keep the pipeline running.
This enabled the company to centralize customer service data (Freshdesk), internal systems (MySQL), sales (Bling), and soon, their entire customer journey (PipeRun), consolidating everything into a single architecture with custom modeling built on top of BigQuery.
The Results
6 different data sources integrated in 1 day—a process that, according to the tech team, would have taken weeks without Erathos.
Data operations sustained by just 2 people, even in a company of 34 employees, with no need to hire a dedicated data engineer—at an estimated cost of about 2% of what that hire would represent (Glassdoor benchmark).
NPS dashboard rolled out to leadership, with a monthly collection routine that now consistently feeds retention strategies.
The beginning of a decentralized data culture: the goal is for each team lead to become the guardian of their own metrics, rather than relying on manual, centralized reporting.
O retorno sobre o investimento (ROI)
Comparando o custo de contratar um engenheiro de dados dedicado com o investimento na Erathos ao longo dos 10 meses de uso:
Custo evitado (contratação de 1 profissional dedicado, salário médio de R$8.000 + encargos CLT): R$144.000
The Future
UoouShop is only at the beginning of its strategic data journey. The next steps include: rolling out access to the data intranet to more teams (starting with finance), fully integrating the PipeRun CRM to map the end-to-end customer journey (from lead to retention), and evaluating a migration to Erathos' CDC (Change Data Capture), which is expected to reduce the update frequency of administrative data to intervals of just a few minutes.
Erathos is essential for anyone looking for a fast go-live in consolidating data from multiple sources. We needed to spin up a Data Warehouse quickly, without the hassle of manually integrating various tools. We successfully pipeline 6 different data sources in a single day—something that would have taken weeks without Erathos. The BigQuery integration worked seamlessly right out of the box.
Felipe Corrêa
CTO & Co-founder, UooU Solutions
We use several platforms to run our company (WhatsApp, support, finance), and there isn't a single silver bullet system that solves everything. Centralizing our data with Erathos has given us a roadmap to structure the business: today, we can track NPS and churn in a consolidated way and use those insights for decision-making. If I could give one piece of advice to another founder, it would be: centralize your data from day one.
Kauê Raizer de Jesus
Co-founder