What Does HubSpot Do? Complete Guide for B2B Companies

What does HubSpot do? a complete overview

What does HubSpot do for businesses aiming to become truly data-driven? On the surface, it seems like a customer relationship management tool, but behind that friendly interface, it's a complete system that brings together marketing, sales, support and even data from every corner of your company. For organizations that need quick access to updated metrics and want to avoid dozens of different dashboards, HubSpot is often a starting point. And when you want these insights to live where your company truly needs them, Erathos pulls data from HubSpot and Databricks directly into your analytics environment, without complications or manual work.

Why businesses use HubSpot today

Honestly, most businesses do not pick tools randomly. They choose platforms that solve real problems. Today, companies select HubSpot because it brings all their growth activities under a single roof while providing an easy way to access data about customers, deals, and service. It feels intuitive even for non-technical teams and covers three main areas that drive business revenue. Let’s explore what really happens when HubSpot enters the scene.

Marketing automation and campaigns

Good marketing is more than creative ideas. Workflow automation, campaign tracking, scheduling and personalized communication are now just the basics. HubSpot's marketing hub lets teams build emails, web forms, landing pages, and nurture paths all in one place. With a few clicks, you can launch a campaign, monitor how prospects react, and see which messages convert leads.

• Drag-and-drop campaign creators

• Email scheduling

• Lead scoring tools

• Traffic and conversion analytics

The result? Marketers have time to focus on crafting the right message, not wrestling with spreadsheets.

Sales pipeline and lead management

Sales teams care about clarity. They want to know where every deal stands, which conversations happened, and what the next steps are. HubSpot sales tools organize contact info, logs calls and meetings, and tracks how leads progress through the pipeline, all in real time. No more chasing down updates from scattered notes.

• Contact and company records in one view

• Automated deal tracking at every sales stage

• Task reminders and email integration

• Customizable pipelines

Keep sales focused on closing, not finding info.

Customer service and support tools

Support teams need fast, up-to-date information about every client request. HubSpot’s service hub provides ticket management, live chat, a shared inbox and knowledge bases. Service data is attached directly to customer profiles, no toggling between screens or searching for extra context.

• Centralized ticketing

• Automated email responses

• Self-service knowledge articles

• Real-time team communication tools

Customer support becomes efficient, consistent, and a lot less chaotic.

What makes hubspot different from other crms

There are plenty of customer platforms out there. Some you have probably heard about, others maybe not. While many CRMs stick to basic contact management, HubSpot stands out by combining marketing, sales and support in a single environment. Its main strength? Simplicity for the end user.

HubSpot is known for being easy to adopt, even for teams less confident with software. Everything speaks the same visual language from marketing emails to deal flow charts. Data is naturally connected across departments, meaning less friction. In contrast, some other tools often require technical know-how for integrations or need extra apps to share data between functions.

Let’s be clear. Tools like Salesforce or Zoho do offer robust features, but they often demand more setup, more training, and more technical staff on hand. With Erathos, companies take that underlying simplicity even further: they automate the way HubSpot data moves into their analysis platforms, with no code required.

Benefits of using hubspot for b2b companies

Every business wants fewer silos and more insight. HubSpot goes beyond just storing contacts by letting teams work from a single source. For B2B companies especially, this means faster decision-making and better alignment across the organization.

Centralized data management

When all customer touchpoints, conversations, and deals live inside a single hub, searching for answers is quick. Sales can double-check what marketing promised. Support can see the history of every ticket. There’s no need to cross-reference data from six different applications.

• Consistent, current data for everyone

• Easier collaboration between teams

• No manual data re-entry

Improved customer insights

What happens when sales and support logs sit alongside marketing activity? Trends appear. Companies start seeing which lead sources convert, which content brings repeat customers, and where problems arise. Instead of guesswork, decisions get backed up by clean, accessible numbers.

Sometimes, though, HubSpot’s reports are not quite where you want them. This is where a platform like Erathos becomes vital, as it allows businesses to move HubSpot data automatically and reliably into any analysis system or data warehouse. The result is insight, just where you need it.

Scalability for growing startups

Startups often outgrow tools fast. HubSpot meets small teams where they are, then keeps pace as the business expands, from a few hundred contacts to a database with thousands, from one pipeline to several specialized flows. There’s no switching platforms with every growth stage.

• Flexible for teams of all sizes

• Features adapt as needs change

• Cloud, hybrid, or on-premise integration with Erathos

Challenges of implementing hubspot

HubSpot may seem like a perfect fit, but real life brings hurdles. What gets in the way? What do companies wish was easier?

Common barriers and limitations

Every platform has friction. HubSpot can get expensive as contacts grow or as you unlock advanced tools. Companies sometimes face limits in customizing fields or automating data flows into their own data warehouses. For others, the native reporting may be a sticking point, sometimes not detailed enough, or not able to combine data from external systems easily.

Also, teams working with sensitive information or strict compliance requirements may find import/export and permissions management only partly addresses their needs.

How erathos helps overcome these challenges

Data integration should not be complicated. That’s why Erathos makes it simple for businesses to set up fully automated HubSpot data pipelines without writing a single line of code. Need to sync customer updates to your data warehouse in real time? Erathos keeps everything running and monitored, with alerts if anything goes off-track.

• One-click setup for HubSpot syncs

• No manual data exports

• Support for cloud, hybrid or on-premise destinations

• Non-technical teams can maintain pipelines

Get control of your data, no extra IT hires required.

FAQs about HubSpot

What is HubSpot used for?

HubSpot is a platform that helps businesses bring together marketing, sales, and customer service activities. It gives teams tools to attract leads, manage pipelines, communicate with customers, and track results all in one place. Instead of juggling multiple software tools, companies use HubSpot as a central environment for growth.

How does HubSpot help manage data?

HubSpot collects, organizes, and updates data on contacts, deals, communications, and support interactions. All of this data is attached to unique records and is easy to search, segment, and report on. With solutions like Erathos, data from HubSpot can flow directly to a company’s preferred analysis platform, making sure key numbers are always where decision-makers want them.

What features does HubSpot offer businesses?

HubSpot includes a range of tools: email and campaign creation, web form management, lead tracking, task automation, sales pipeline management, customer ticketing, and reporting dashboards. Every feature works together without forcing teams to switch between different tabs or services.

Is HubSpot good for small companies?

Yes, small companies often find HubSpot easy to start with because the interface is friendly and the setup process is not complex. It allows small teams to automate tasks, track leads and sales without technical help, and access basic to advanced features as they grow.

How much does HubSpot cost?

HubSpot offers both free and paid versions. Pricing depends on which tools you need, the number of contacts you have, and which add-ons or service tiers you select. Costs can rise as a business grows, especially if advanced features or larger data volumes are required. For companies that value flexibility and want to avoid surprise costs, connecting HubSpot data efficiently with Erathos can help manage integration without hidden complexity.

Conclusion: unlock the full potential of hubspot with erathos

To sum up, HubSpot brings together marketing, sales, and service functions for growth-focused companies. It keeps everyone aligned and lets data flow with less effort. Yet, as companies grow and their data needs evolve, only the smartest integrations make it possible to gain real insight from HubSpot’s data in their preferred warehouse or analytics tool.

Erathos is your partner for fast, safe, and automatic HubSpot data movement. No matter your industry or technical experience, our platform frees your team from manual exports and keeps your data right where you need it. Connect with Erathos today and give your business a simpler way to transform raw data into strategic action.

Get a clear path from HubSpot to insight, with Erathos by your side.