Guru + Azure SQL Server
Guru is a corporate knowledge management platform that centralizes information, documentation, and processes in one place accessible to the entire team. With features like knowledge card creation, content verification, Slack and other system integrations, and AI-powered intelligent search, Guru ensures employees have the right information at the right time. It is widely used by sales, support, onboarding, and operations teams to standardize processes and accelerate the learning curve.
With Erathos, you can integrate Guru data with Azure SQL Server in just a few minutes. Our platform handles the entire data movement process into your relational database in the Azure cloud and lets you join that data with other sources. That way, your time goes to what really creates value — extracting insights and making data-driven decisions.
What Guru data does Erathos sync with Azure SQL Server?
The integration automatically syncs Guru's main objects:
Campaigns — name, status, channel, start and end dates
Leads and contacts — source, stage, and engagement data
Performance metrics — impressions, clicks, conversions, and cost per result
Lists and segments — composition and segmentation criteria
Automations — flows, triggers, and conversion rates
Users — profiles, preferences, and interaction history
Why sync Guru with Azure SQL Server?
In Azure SQL Server, you connect this data to the Microsoft ecosystem — Power BI for executive dashboards, Azure Data Factory for orchestration, and Azure Synapse for large-scale analytics. Ideal for teams already operating in the Azure cloud and that need reliable operational data in SQL Server.
How it works
Erathos connects to Guru via the official API and syncs your data incrementally — only new or updated records are processed in each run. You choose the sync frequency (from every 5 minutes to daily), which objects to sync, and the destination in Azure SQL Server. The sync uses intelligent UPSERT in Azure SQL Server to ensure consistency even during reprocessing. You choose the sync frequency, the objects to sync, and the target database. Each run is logged with full observability: execution time, rows processed, and alerts via Slack or email.
No credit card required.
Why do data teams choose Erathos for Guru?
Ready-to-use Guru Connector
Connect Guru to Azure SQL Server and automatically export data. Centralize marketing data for analysis — no spreadsheets and no scripts.
Full control over your Guru pipelines
Set the sync schedule, frequency, and type at the table level. Configure sync frequency and type per table. Erathos uses intelligent UPSERT on Azure SQL Server — ensuring data consistency and native integration with Power BI and the Microsoft ecosystem.
End-to-end observability
Stop discovering Guru failures only after the business team complains. Every run is logged with run time, processed rows, and error context. Get automatic alerts via Slack, Discord, or email as soon as something goes off expected behavior — so your data is always fresh for analysis.
Why companies are moving data from Guru to Azure SQL Server with Erathos
Centralizing data from Guru in Azure SQL Server has never been easier
Erathos is a data ingestion platform built for operations and data teams. With the Guru connector, you automatically centralize operational data and metrics in Azure SQL Server — always up to date, with full observability into every run and zero maintenance.
Our Customers
Trusted by data-driven companies
Simplified data ingestion
1
Select your data source
More than 80 plug-and-play connectors to consolidate data from multiple sources, eliminate time-consuming manual processes, and create a streamlined path forward.
2
Setup your pipeline
Manage your pipeline seemlessly. Select a sync hour, frequency and type at a table/endpoint level.
3
Select your data warehouse
Choose between Amazon S3, BigQuery, Databricks, Redshift and PosgreSQL to centrlize your data
FAQ
What is Erathos, and how can it help my business?
Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Guru to their data warehouse — with full observability into every run, zero maintenance, and none of the black-box opacity of traditional market tools.
What data from Guru does Erathos sync to Azure SQL Server?
Erathos syncs Guru knowledge cards, collections, groups, users, search activity, and engagement metrics with your Data Warehouse, incrementally and with no code.
How often does Erathos sync data from Guru to Azure SQL Server?
You can configure sync frequency from every 5 minutes up to daily, at the table level. Erathos uses incremental sync—only new or updated records are processed on each run, keeping the Guru pipeline efficient and Azure SQL Server costs predictable.
What happens if a Guru sync fails?
Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just “job failed.” Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.
Is there a free trial period for the Guru connector?
Yes. Every Erathos connector includes a 14-day free trial. Connect Guru to Azure SQL Server and start syncing right away — no credit card required.