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New Connector: Hotmart Is Now Available on Erathos

The Erathos Hotmart connector syncs sales, subscriptions, and affiliates to your data warehouse. Incremental, no-code, with full observability.

Hotmart logo connected to a data warehouse through an Erathos data pipeline

Introduction

Hotmart is one of the leading digital product sales platforms in Latin America, offering solutions for creators, affiliates, and businesses selling online courses, e-books, and other digital content. With the exponential growth of the digital product market, efficient and automated data analysis has become essential for strategic decision-making.

With this in mind, Erathos has developed an official connector for the Hotmart API, allowing you to extract sales, subscription, and product data directly to your data warehouse, eliminating manual pipelines and optimizing performance analysis.

Challenges in Hotmart Data Analysis

Before integrating with Erathos, many Hotmart users faced challenges such as:

  • Manual processes: Exporting CSV reports and manually updating spreadsheets.
  • Siloed data: Information scattered across different systems and formats.
  • Delayed updates: Difficulty in keeping data updated in near real-time.
  • Human errors: Risk of inconsistencies and errors in manual data handling.

These obstacles compromise analytical efficiency and make it harder to get precise insights in a timely manner.

Benefits of the Hotmart + Erathos Integration

The integration between Hotmart and Erathos offers several key advantages:

1. Automated Data Ingestion

With our official connector, you can automatically extract data from:

  • Sales: Detailed transaction information, including values, dates, and statuses.
  • Subscriptions: Data on active, canceled, and past-due subscriptions.
  • Products: Details of the products sold, such as name, price, and category.

2. Data Centralization

The ingested data is centralized in your data warehouse, such as BigQuery, Redshift, Databricks, or S3 Apache Iceberg, providing a unified and consistent single source of truth.

3. High-Frequency Updates

The integration allows for continuous data updates, ensuring your dashboards and analyses are always based on the latest information.

4. Eliminating Manual Workflows

By automating data extraction and loading, you significantly reduce engineering overhead and minimize the risk of human error.

5. Easy Setup

Erathos offers plug-and-play connectors that can be configured without advanced technical knowledge, enabling fast and efficient integration.

Use Cases

The Hotmart + Erathos integration is ideal for several scenarios, including:

- Info-product Businesses

Automate sales and subscription analysis, track product performance, and identify growth opportunities.

- Marketing Teams

Evaluate campaign performance, track conversion metrics, and optimize customer acquisition strategies.

- Finance Departments

Access accurate and up-to-date financial reports, simplifying revenue and expense tracking.

- Executives and Decision Makers

Get strategic insights based on reliable data, supporting informed and assertive decision-making.

How the Integration Works

The integration between Hotmart and Erathos is built on APIs, ensuring secure and efficient communication between platforms. The workflow involves:

  1. Authentication: Setting up API credentials for Hotmart.
  2. Connector Configuration: Selecting the tables/schemas to extract and setting the sync frequency.
  3. ELT/Pipeline: Data is extracted from Hotmart and automatically loaded into your data warehouse.
  4. Analytics: With your data centralized and updated, you can use BI tools to run deep-dive analyses and build custom dashboards.

Security and Reliability

Erathos prioritizes security and reliability in data movement. All integrations are built following industry best practices for information security, ensuring your sensitive data is always protected.

Free Trial

To help you experience the benefits of this integration, Erathos offers a 14-day free trial for every new connector you set up. During this period, you can evaluate the solution's performance and efficiency with no commitment. Create your account now!

Conclusion

The integration between Hotmart and Erathos is a robust and efficient solution to automate sales, subscription, and product analytics. By eliminating manual pipelines and centralizing your data in a single repository, you gain agility, accuracy, and depth in your analytics, driving your business performance forward.

Ready to transform how you analyze Hotmart data?
Check out the full documentation here or contact our team for a personalized demo.