New connector: Hotjar
O conector Hotjar da Erathos exporta sessões e comportamento para o data warehouse. Analise jornadas cruzando com produto e conversão.
Introducing the new Erathos platform connector: Hotjar!
Hotjar is a user behavior analytics tool that helps companies understand how visitors interact with their websites. Through features like heatmaps, session recordings, and feedback widgets, it identifies friction points and areas of high engagement. This allows you to optimize user experience and boost conversion rates. Widely used in UX and CRO strategies, Hotjar provides valuable data to improve digital performance and the user journey.
What can you do with the Erathos connector?
- Centralize user behavior data alongside data from other business areas in your data warehouse
- Join visitor journey data with marketing, sales, and financial data
- Gain a unified view of your business metrics
- Enhance data-driven decision-making
Which fields can you ingest using the Erathos platform?
- surveys
- survey_responses