HotjarBigQuery

Hotjar + BigQuery

Hotjar is an online behavior analytics tool that provides insights into how users interact with websites, helping to optimize user experience and boost conversion rates. It uses heatmaps, session recordings, and feedback widgets to identify areas for improvement.

With Erathos, your Hotjar data lands in BigQuery in minutes, ready to be joined with other business data sources in ad-hoc queries, without your team having to manage any ingestion infrastructure.

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Trusted by great companies

Ace Startups
Kamino
Convenia
Vakinha
Linus
Rabbot
Auvo
Roqt
Xperiun
Tecnova
WePayments
Brick
CCM
Simplified extraction and ingestion

Move data in a few clicks

1

Connect your source

Authenticate your account and you're done. 100+ ready-made connectors, no code required.

2

Configure the sync

Pick the tables, the schedule and the update type: batch, cursor-based incremental or CDC.

3

Choose your destination

Load into BigQuery, Redshift, Databricks, PostgreSQL, ClickHouse, Amazon S3 and more.

What Hotjar data does Erathos sync with BigQuery?

The integration automatically syncs key Hotjar objects:

  • Events: All tracked events along with their custom properties
  • Sessions: Source, duration, device, and behavioral data
  • Users: Profiles, properties, and activity history
  • Conversion Funnels: Funnel stages, drop-offs, and conversion rates by segment
  • Cohorts: Retention and engagement metrics over time
  • Custom Properties: Event and user properties defined by your team

Why sync Hotjar with BigQuery?

In BigQuery, you can combine Hotjar data with other business sources, running ad-hoc queries in seconds across massive datasets without managing infrastructure.

Available data

What Hotjar sends to BigQuery

2 Hotjar tables can be synced to BigQuery. Each table is created in BigQuery with the same name it has in the connector, inside the schema you choose when setting up the connection.

A closer look at some tables

surveys

9 fields
Primary key
id
Some of the fields
idcreated_timeis_enablednamequestionsresponses_urlsentiment_analysis_enabledtypeurl

survey_responses

14 fields
Primary key
id
Some of the fields
idanswersbrowsercountrycreated_timedevicehotjar_user_idis_completeosrecording_urlresponse_origin_urluser_attributesand 2 more

A first query in BigQuery

Reading the Hotjar surveys table straight from BigQuery. Replace your_schema with the schema you chose for the connection.

SELECT
  id,
  created_time,
  is_enabled,
  name
FROM your_schema.surveys
LIMIT 10

Available tables

  • survey_responses · under surveys
  • surveys
Why companies move data from Hotjar to BigQuery with Erathos

Centralizing Hotjar data in BigQuery has never been easier

Erathos is a data ingestion platform built for product and analytics teams. With the Hotjar connector, you can automatically export events, product metrics, and conversion funnels to BigQuery—so your analyses always run on fresh data, with no manual engineering required.

Why do data teams choose Erathos over Hotjar?

Data in your data warehouse in minutes

14-day free trial. No credit card required.
Our partners

Building data-driven stories

“Every new source implementation, if I had to do it myself, would take about two or three months. With Erathos, it's done in a few hours. I don't need the skills of a data engineer to generate real value from the company's data.”

Bruno Rosso
Bruno RossoData Analyst, Brick Software

“Erathos revolutionized data management at WE. By integrating multiple SaaS tools into a single DW, our technical team now focuses on the core business. We implemented dashboards with insights across every area, enriching our organizational culture and improving our decision-making.”

Matheus Nunes
Matheus NunesCTO & co-founder, WePayments

“We used to have a lot of rework, and now we don't. It's more efficient to work this way. If it's not your core business, hire Erathos. Spend your time modeling your own domain, not someone else's.”

Carlos Schwabe
Carlos SchwabeCo-Founder & CDO, Brick

“If I didn't have this infrastructure, I'd need three or four people to do what Erathos does today. I was able to generate real value from my data with a much leaner setup than I thought I'd need. That's the core of building a data-driven culture: the team only uses data when they can trust it.”

Thiago Paz
Thiago PazCFO, Brick

“Erathos brought a practical turnaround at CCM. We were able to integrate financial systems, CRM, and processes with BigQuery in just a few clicks, with no technical team required. That gave us a reliable data warehouse that powers automations, dashboards, and even our customer service bots.”

Gustavo Loforte
Gustavo LoforteTechnology Manager, CCM Group

“The robustness and efficiency of Erathos's connectors — whether for Meta, Google, RD Station, or ERPs like Bling and Conta Azul — make the whole process much faster and more reliable. The technical documentation is extremely well put together and intuitive, which makes implementation much easier.”

Sayuri Valente
Sayuri ValenteProject Manager, Xperiun
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FAQ

Frequently Asked Questions

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Hotjar to their data warehouse—with full observability for every run, zero maintenance, and none of the opacity of traditional market tools.

Erathos syncs Events, Sessions, Users, Conversion Funnels, and Product Metrics from Hotjar to BigQuery. Custom event properties and user properties are automatically exported with each record.

You can configure the sync frequency at the table level, from every 5 minutes up to once a day. Erathos uses incremental sync—only new or updated records are processed in each run, keeping the Hotjar pipeline efficient and BigQuery costs predictable.

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, processed rows, and error context so your team can debug in minutes, not hours.

Yes. Every Erathos connector includes a 14-day free trial. Connect Hotjar to BigQuery and start syncing immediately—no credit card required.

Data ingestion with control, observability and scale