Build a Modern Data Stack for Zero Cost: The Essential Guide for Data Teams

Build a robust and efficient Modern Data Stack for zero cost! Discover how to use Erathos, BigQuery, and free BI tools to extract value from your data and drive business growth.

Oct 13, 2025

Introduction: Unlocking Data Value Without Breaking the Bank

In today's data-driven landscape, the ability to collect, store, process, and visualize information is crucial for any business seeking innovation and a competitive edge. However, the common perception is that building a modern data stack requires significant investments in software licenses, infrastructure, and specialized resources. But what if we told you it's possible to embark on this journey with zero cost, creating a solid foundation for future growth?

This detailed guide will show data teams how to assemble a robust and efficient data stack using free and open-source tools, focusing on maximizing business value from day one. Our goal is to demystify complexity and cost, proving that you don't need astronomical budgets to start extracting valuable insights from your data.

The Pillars of Your Free Data Stack

Let's explore the tools that comprise our zero-cost modern data stack, highlighting their capabilities and how they integrate to form a powerful ecosystem

1. Data Ingestion: Erathos (Free Tier)

The first step in any data journey is ingestion. We need a tool that can collect data from various sources and transport it to our storage environment reliably and efficiently. For this, Erathos offers an ideal solution with its free tier.

•Free Tier Capabilities: Up to 1 million rows monthly and 5 pipeline jobs. This is more than enough for many startups and small businesses to begin collecting critical operational data, such as application logs, sales data, or user interactions.

•Benefits: Erathos simplifies the creation of data pipelines, allowing you to set up ingestion quickly without the need for complex coding. Its intuitive interface and the ability to manage multiple connectors make data collection an accessible task, even for teams with limited resources.

2. Storage and Modeling: Google BigQuery (Free Tier)

Once data is ingested, we need a place to store it and prepare it for analysis. Google BigQuery is a serverless, highly scalable cloud data warehouse that offers a generous free tier, perfect for this purpose [2].

•Free Tier Capabilities: Up to 1 TB of query processing and 10 GB of active storage per month. These limits are substantial and allow you to store and analyze large volumes of data without incurring upfront costs.

•Benefits: BigQuery is known for its speed and ability to handle petabytes of data. It allows you to perform complex analyses using standard SQL, facilitating data modeling and preparation for reporting.

Essential Tips to Keep BigQuery Costs Low

While BigQuery offers a free tier, it's crucial to adopt optimization practices to ensure you stay within free limits or minimize costs as your usage grows. BigQuery charges based on the amount of data processed by your queries and the volume of data stored.

1.Medallion Architecture with Views for the Silver Layer: Implement a Medallion architecture (Bronze, Silver, Gold). In the Bronze layer, store raw data. For the Silver layer (cleaned and transformed data), use views instead of materialized views or physical tables. Views do not store data; they only define a query, meaning you don't pay for Silver layer storage. Processing only occurs when the view is queried, and with query optimization, this can be very efficient.

2.Table Partitioning and Clustering: Partition your tables by time-based columns (e.g., DATE, TIMESTAMP) and cluster by frequently filtered columns (e.g., user_id, event_id). This allows BigQuery to scan only the relevant data for your queries, significantly reducing the amount of bytes processed and, consequently, costs.

3.Avoid SELECT *: Always select only the columns you need. SELECT * scans the entire table, which can be costly for large tables. Use SELECT column1, column2 to optimize processing.

4.Preview Queries: Before executing complex queries, use BigQuery's preview functionality to estimate the amount of data that will be processed. This helps identify and optimize expensive queries before they incur costs.

5.Use LIMIT with Caution: In unclustered tables, the LIMIT clause does not reduce the amount of data scanned. BigQuery still needs to scan the entire table to apply the limit. Use it only when you know the query is already optimized by partitioning/clustering or for testing on small samples.

6.Remove Obsolete Data: Periodically audit your datasets and remove obsolete or unused data. While storage is cheap, large volumes of unnecessary data can drive up costs in the long run.

7.Utilize INFORMATION_SCHEMA: Analyze INFORMATION_SCHEMA to understand which columns are most frequently used in filters, sorts, and joins. This can guide your partitioning and clustering decisions to further optimize performance and cost.

3. Visualization and Business Intelligence: Looker Studio, Metabase, or Lightdash

With data ingested and modeled, the final step is to make it accessible and understandable for decision-makers. Fortunately, there are excellent free or open-source visualization and Business Intelligence (BI) tools available.

•Looker Studio (formerly Google Data Studio): A free Google tool that integrates natively with BigQuery. It allows you to create interactive dashboards and custom reports with a drag-and-drop interface. It's an excellent choice for those already in the Google Cloud ecosystem.

•Metabase: An open-source BI tool that can be self-hosted (requires some infrastructure, but the software is free). It offers a user-friendly interface for creating queries, dashboards, and reports, allowing business users to explore data without relying on the data team for every new question.

•Lightdash: Another open-source BI tool that connects directly to your dbt project (if you decide to use it in the future) and your data warehouse. It transforms your dbt model definitions into explorable metrics and dimensions, promoting data governance and self-service.

Why Starting Simple is Key

It's easy to feel overwhelmed by the vast array of tools and technologies in the data space. However, the beauty of a zero-cost modern data stack is that it allows you to start with the essentials, focusing on creating business value as quickly as possible.

There's no need for excessive complexity at the outset. The core is to establish a reliable data flow, centralized storage, and the ability to visualize insights. This approach allows your team to learn, iterate, and prove the value of data to the organization, building a great foundation to build on further.

As your needs evolve and data becomes more critical, you can gradually introduce more advanced tools (like dbt for complex transformations or Airflow for orchestration), but always with a solid foundation already in place.

Conclusion: Your Data Journey Starts Now

Building a modern data stack doesn't have to be an expensive and time-consuming project. With the right tools and a strategic approach, you can start extracting value from your data today, with no upfront cost.

Erathos for ingestion, BigQuery for storage and modeling, and Looker Studio, Metabase, or Lightdash for visualization form a powerful trio that empowers your team to make data-driven decisions, drive innovation, and build a data-oriented culture. Start your journey now and transform how your organization uses its data!

Introduction: Unlocking Data Value Without Breaking the Bank

In today's data-driven landscape, the ability to collect, store, process, and visualize information is crucial for any business seeking innovation and a competitive edge. However, the common perception is that building a modern data stack requires significant investments in software licenses, infrastructure, and specialized resources. But what if we told you it's possible to embark on this journey with zero cost, creating a solid foundation for future growth?

This detailed guide will show data teams how to assemble a robust and efficient data stack using free and open-source tools, focusing on maximizing business value from day one. Our goal is to demystify complexity and cost, proving that you don't need astronomical budgets to start extracting valuable insights from your data.

The Pillars of Your Free Data Stack

Let's explore the tools that comprise our zero-cost modern data stack, highlighting their capabilities and how they integrate to form a powerful ecosystem

1. Data Ingestion: Erathos (Free Tier)

The first step in any data journey is ingestion. We need a tool that can collect data from various sources and transport it to our storage environment reliably and efficiently. For this, Erathos offers an ideal solution with its free tier.

•Free Tier Capabilities: Up to 1 million rows monthly and 5 pipeline jobs. This is more than enough for many startups and small businesses to begin collecting critical operational data, such as application logs, sales data, or user interactions.

•Benefits: Erathos simplifies the creation of data pipelines, allowing you to set up ingestion quickly without the need for complex coding. Its intuitive interface and the ability to manage multiple connectors make data collection an accessible task, even for teams with limited resources.

2. Storage and Modeling: Google BigQuery (Free Tier)

Once data is ingested, we need a place to store it and prepare it for analysis. Google BigQuery is a serverless, highly scalable cloud data warehouse that offers a generous free tier, perfect for this purpose [2].

•Free Tier Capabilities: Up to 1 TB of query processing and 10 GB of active storage per month. These limits are substantial and allow you to store and analyze large volumes of data without incurring upfront costs.

•Benefits: BigQuery is known for its speed and ability to handle petabytes of data. It allows you to perform complex analyses using standard SQL, facilitating data modeling and preparation for reporting.

Essential Tips to Keep BigQuery Costs Low

While BigQuery offers a free tier, it's crucial to adopt optimization practices to ensure you stay within free limits or minimize costs as your usage grows. BigQuery charges based on the amount of data processed by your queries and the volume of data stored.

1.Medallion Architecture with Views for the Silver Layer: Implement a Medallion architecture (Bronze, Silver, Gold). In the Bronze layer, store raw data. For the Silver layer (cleaned and transformed data), use views instead of materialized views or physical tables. Views do not store data; they only define a query, meaning you don't pay for Silver layer storage. Processing only occurs when the view is queried, and with query optimization, this can be very efficient.

2.Table Partitioning and Clustering: Partition your tables by time-based columns (e.g., DATE, TIMESTAMP) and cluster by frequently filtered columns (e.g., user_id, event_id). This allows BigQuery to scan only the relevant data for your queries, significantly reducing the amount of bytes processed and, consequently, costs.

3.Avoid SELECT *: Always select only the columns you need. SELECT * scans the entire table, which can be costly for large tables. Use SELECT column1, column2 to optimize processing.

4.Preview Queries: Before executing complex queries, use BigQuery's preview functionality to estimate the amount of data that will be processed. This helps identify and optimize expensive queries before they incur costs.

5.Use LIMIT with Caution: In unclustered tables, the LIMIT clause does not reduce the amount of data scanned. BigQuery still needs to scan the entire table to apply the limit. Use it only when you know the query is already optimized by partitioning/clustering or for testing on small samples.

6.Remove Obsolete Data: Periodically audit your datasets and remove obsolete or unused data. While storage is cheap, large volumes of unnecessary data can drive up costs in the long run.

7.Utilize INFORMATION_SCHEMA: Analyze INFORMATION_SCHEMA to understand which columns are most frequently used in filters, sorts, and joins. This can guide your partitioning and clustering decisions to further optimize performance and cost.

3. Visualization and Business Intelligence: Looker Studio, Metabase, or Lightdash

With data ingested and modeled, the final step is to make it accessible and understandable for decision-makers. Fortunately, there are excellent free or open-source visualization and Business Intelligence (BI) tools available.

•Looker Studio (formerly Google Data Studio): A free Google tool that integrates natively with BigQuery. It allows you to create interactive dashboards and custom reports with a drag-and-drop interface. It's an excellent choice for those already in the Google Cloud ecosystem.

•Metabase: An open-source BI tool that can be self-hosted (requires some infrastructure, but the software is free). It offers a user-friendly interface for creating queries, dashboards, and reports, allowing business users to explore data without relying on the data team for every new question.

•Lightdash: Another open-source BI tool that connects directly to your dbt project (if you decide to use it in the future) and your data warehouse. It transforms your dbt model definitions into explorable metrics and dimensions, promoting data governance and self-service.

Why Starting Simple is Key

It's easy to feel overwhelmed by the vast array of tools and technologies in the data space. However, the beauty of a zero-cost modern data stack is that it allows you to start with the essentials, focusing on creating business value as quickly as possible.

There's no need for excessive complexity at the outset. The core is to establish a reliable data flow, centralized storage, and the ability to visualize insights. This approach allows your team to learn, iterate, and prove the value of data to the organization, building a great foundation to build on further.

As your needs evolve and data becomes more critical, you can gradually introduce more advanced tools (like dbt for complex transformations or Airflow for orchestration), but always with a solid foundation already in place.

Conclusion: Your Data Journey Starts Now

Building a modern data stack doesn't have to be an expensive and time-consuming project. With the right tools and a strategic approach, you can start extracting value from your data today, with no upfront cost.

Erathos for ingestion, BigQuery for storage and modeling, and Looker Studio, Metabase, or Lightdash for visualization form a powerful trio that empowers your team to make data-driven decisions, drive innovation, and build a data-oriented culture. Start your journey now and transform how your organization uses its data!

Introduction: Unlocking Data Value Without Breaking the Bank

In today's data-driven landscape, the ability to collect, store, process, and visualize information is crucial for any business seeking innovation and a competitive edge. However, the common perception is that building a modern data stack requires significant investments in software licenses, infrastructure, and specialized resources. But what if we told you it's possible to embark on this journey with zero cost, creating a solid foundation for future growth?

This detailed guide will show data teams how to assemble a robust and efficient data stack using free and open-source tools, focusing on maximizing business value from day one. Our goal is to demystify complexity and cost, proving that you don't need astronomical budgets to start extracting valuable insights from your data.

The Pillars of Your Free Data Stack

Let's explore the tools that comprise our zero-cost modern data stack, highlighting their capabilities and how they integrate to form a powerful ecosystem

1. Data Ingestion: Erathos (Free Tier)

The first step in any data journey is ingestion. We need a tool that can collect data from various sources and transport it to our storage environment reliably and efficiently. For this, Erathos offers an ideal solution with its free tier.

•Free Tier Capabilities: Up to 1 million rows monthly and 5 pipeline jobs. This is more than enough for many startups and small businesses to begin collecting critical operational data, such as application logs, sales data, or user interactions.

•Benefits: Erathos simplifies the creation of data pipelines, allowing you to set up ingestion quickly without the need for complex coding. Its intuitive interface and the ability to manage multiple connectors make data collection an accessible task, even for teams with limited resources.

2. Storage and Modeling: Google BigQuery (Free Tier)

Once data is ingested, we need a place to store it and prepare it for analysis. Google BigQuery is a serverless, highly scalable cloud data warehouse that offers a generous free tier, perfect for this purpose [2].

•Free Tier Capabilities: Up to 1 TB of query processing and 10 GB of active storage per month. These limits are substantial and allow you to store and analyze large volumes of data without incurring upfront costs.

•Benefits: BigQuery is known for its speed and ability to handle petabytes of data. It allows you to perform complex analyses using standard SQL, facilitating data modeling and preparation for reporting.

Essential Tips to Keep BigQuery Costs Low

While BigQuery offers a free tier, it's crucial to adopt optimization practices to ensure you stay within free limits or minimize costs as your usage grows. BigQuery charges based on the amount of data processed by your queries and the volume of data stored.

1.Medallion Architecture with Views for the Silver Layer: Implement a Medallion architecture (Bronze, Silver, Gold). In the Bronze layer, store raw data. For the Silver layer (cleaned and transformed data), use views instead of materialized views or physical tables. Views do not store data; they only define a query, meaning you don't pay for Silver layer storage. Processing only occurs when the view is queried, and with query optimization, this can be very efficient.

2.Table Partitioning and Clustering: Partition your tables by time-based columns (e.g., DATE, TIMESTAMP) and cluster by frequently filtered columns (e.g., user_id, event_id). This allows BigQuery to scan only the relevant data for your queries, significantly reducing the amount of bytes processed and, consequently, costs.

3.Avoid SELECT *: Always select only the columns you need. SELECT * scans the entire table, which can be costly for large tables. Use SELECT column1, column2 to optimize processing.

4.Preview Queries: Before executing complex queries, use BigQuery's preview functionality to estimate the amount of data that will be processed. This helps identify and optimize expensive queries before they incur costs.

5.Use LIMIT with Caution: In unclustered tables, the LIMIT clause does not reduce the amount of data scanned. BigQuery still needs to scan the entire table to apply the limit. Use it only when you know the query is already optimized by partitioning/clustering or for testing on small samples.

6.Remove Obsolete Data: Periodically audit your datasets and remove obsolete or unused data. While storage is cheap, large volumes of unnecessary data can drive up costs in the long run.

7.Utilize INFORMATION_SCHEMA: Analyze INFORMATION_SCHEMA to understand which columns are most frequently used in filters, sorts, and joins. This can guide your partitioning and clustering decisions to further optimize performance and cost.

3. Visualization and Business Intelligence: Looker Studio, Metabase, or Lightdash

With data ingested and modeled, the final step is to make it accessible and understandable for decision-makers. Fortunately, there are excellent free or open-source visualization and Business Intelligence (BI) tools available.

•Looker Studio (formerly Google Data Studio): A free Google tool that integrates natively with BigQuery. It allows you to create interactive dashboards and custom reports with a drag-and-drop interface. It's an excellent choice for those already in the Google Cloud ecosystem.

•Metabase: An open-source BI tool that can be self-hosted (requires some infrastructure, but the software is free). It offers a user-friendly interface for creating queries, dashboards, and reports, allowing business users to explore data without relying on the data team for every new question.

•Lightdash: Another open-source BI tool that connects directly to your dbt project (if you decide to use it in the future) and your data warehouse. It transforms your dbt model definitions into explorable metrics and dimensions, promoting data governance and self-service.

Why Starting Simple is Key

It's easy to feel overwhelmed by the vast array of tools and technologies in the data space. However, the beauty of a zero-cost modern data stack is that it allows you to start with the essentials, focusing on creating business value as quickly as possible.

There's no need for excessive complexity at the outset. The core is to establish a reliable data flow, centralized storage, and the ability to visualize insights. This approach allows your team to learn, iterate, and prove the value of data to the organization, building a great foundation to build on further.

As your needs evolve and data becomes more critical, you can gradually introduce more advanced tools (like dbt for complex transformations or Airflow for orchestration), but always with a solid foundation already in place.

Conclusion: Your Data Journey Starts Now

Building a modern data stack doesn't have to be an expensive and time-consuming project. With the right tools and a strategic approach, you can start extracting value from your data today, with no upfront cost.

Erathos for ingestion, BigQuery for storage and modeling, and Looker Studio, Metabase, or Lightdash for visualization form a powerful trio that empowers your team to make data-driven decisions, drive innovation, and build a data-oriented culture. Start your journey now and transform how your organization uses its data!

Introduction: Unlocking Data Value Without Breaking the Bank

In today's data-driven landscape, the ability to collect, store, process, and visualize information is crucial for any business seeking innovation and a competitive edge. However, the common perception is that building a modern data stack requires significant investments in software licenses, infrastructure, and specialized resources. But what if we told you it's possible to embark on this journey with zero cost, creating a solid foundation for future growth?

This detailed guide will show data teams how to assemble a robust and efficient data stack using free and open-source tools, focusing on maximizing business value from day one. Our goal is to demystify complexity and cost, proving that you don't need astronomical budgets to start extracting valuable insights from your data.

The Pillars of Your Free Data Stack

Let's explore the tools that comprise our zero-cost modern data stack, highlighting their capabilities and how they integrate to form a powerful ecosystem

1. Data Ingestion: Erathos (Free Tier)

The first step in any data journey is ingestion. We need a tool that can collect data from various sources and transport it to our storage environment reliably and efficiently. For this, Erathos offers an ideal solution with its free tier.

•Free Tier Capabilities: Up to 1 million rows monthly and 5 pipeline jobs. This is more than enough for many startups and small businesses to begin collecting critical operational data, such as application logs, sales data, or user interactions.

•Benefits: Erathos simplifies the creation of data pipelines, allowing you to set up ingestion quickly without the need for complex coding. Its intuitive interface and the ability to manage multiple connectors make data collection an accessible task, even for teams with limited resources.

2. Storage and Modeling: Google BigQuery (Free Tier)

Once data is ingested, we need a place to store it and prepare it for analysis. Google BigQuery is a serverless, highly scalable cloud data warehouse that offers a generous free tier, perfect for this purpose [2].

•Free Tier Capabilities: Up to 1 TB of query processing and 10 GB of active storage per month. These limits are substantial and allow you to store and analyze large volumes of data without incurring upfront costs.

•Benefits: BigQuery is known for its speed and ability to handle petabytes of data. It allows you to perform complex analyses using standard SQL, facilitating data modeling and preparation for reporting.

Essential Tips to Keep BigQuery Costs Low

While BigQuery offers a free tier, it's crucial to adopt optimization practices to ensure you stay within free limits or minimize costs as your usage grows. BigQuery charges based on the amount of data processed by your queries and the volume of data stored.

1.Medallion Architecture with Views for the Silver Layer: Implement a Medallion architecture (Bronze, Silver, Gold). In the Bronze layer, store raw data. For the Silver layer (cleaned and transformed data), use views instead of materialized views or physical tables. Views do not store data; they only define a query, meaning you don't pay for Silver layer storage. Processing only occurs when the view is queried, and with query optimization, this can be very efficient.

2.Table Partitioning and Clustering: Partition your tables by time-based columns (e.g., DATE, TIMESTAMP) and cluster by frequently filtered columns (e.g., user_id, event_id). This allows BigQuery to scan only the relevant data for your queries, significantly reducing the amount of bytes processed and, consequently, costs.

3.Avoid SELECT *: Always select only the columns you need. SELECT * scans the entire table, which can be costly for large tables. Use SELECT column1, column2 to optimize processing.

4.Preview Queries: Before executing complex queries, use BigQuery's preview functionality to estimate the amount of data that will be processed. This helps identify and optimize expensive queries before they incur costs.

5.Use LIMIT with Caution: In unclustered tables, the LIMIT clause does not reduce the amount of data scanned. BigQuery still needs to scan the entire table to apply the limit. Use it only when you know the query is already optimized by partitioning/clustering or for testing on small samples.

6.Remove Obsolete Data: Periodically audit your datasets and remove obsolete or unused data. While storage is cheap, large volumes of unnecessary data can drive up costs in the long run.

7.Utilize INFORMATION_SCHEMA: Analyze INFORMATION_SCHEMA to understand which columns are most frequently used in filters, sorts, and joins. This can guide your partitioning and clustering decisions to further optimize performance and cost.

3. Visualization and Business Intelligence: Looker Studio, Metabase, or Lightdash

With data ingested and modeled, the final step is to make it accessible and understandable for decision-makers. Fortunately, there are excellent free or open-source visualization and Business Intelligence (BI) tools available.

•Looker Studio (formerly Google Data Studio): A free Google tool that integrates natively with BigQuery. It allows you to create interactive dashboards and custom reports with a drag-and-drop interface. It's an excellent choice for those already in the Google Cloud ecosystem.

•Metabase: An open-source BI tool that can be self-hosted (requires some infrastructure, but the software is free). It offers a user-friendly interface for creating queries, dashboards, and reports, allowing business users to explore data without relying on the data team for every new question.

•Lightdash: Another open-source BI tool that connects directly to your dbt project (if you decide to use it in the future) and your data warehouse. It transforms your dbt model definitions into explorable metrics and dimensions, promoting data governance and self-service.

Why Starting Simple is Key

It's easy to feel overwhelmed by the vast array of tools and technologies in the data space. However, the beauty of a zero-cost modern data stack is that it allows you to start with the essentials, focusing on creating business value as quickly as possible.

There's no need for excessive complexity at the outset. The core is to establish a reliable data flow, centralized storage, and the ability to visualize insights. This approach allows your team to learn, iterate, and prove the value of data to the organization, building a great foundation to build on further.

As your needs evolve and data becomes more critical, you can gradually introduce more advanced tools (like dbt for complex transformations or Airflow for orchestration), but always with a solid foundation already in place.

Conclusion: Your Data Journey Starts Now

Building a modern data stack doesn't have to be an expensive and time-consuming project. With the right tools and a strategic approach, you can start extracting value from your data today, with no upfront cost.

Erathos for ingestion, BigQuery for storage and modeling, and Looker Studio, Metabase, or Lightdash for visualization form a powerful trio that empowers your team to make data-driven decisions, drive innovation, and build a data-oriented culture. Start your journey now and transform how your organization uses its data!

Meet Erathos, the best data movement platform in LATAM.

Meet Erathos, the best data movement platform in LATAM.