# Salesforce + Azure SQL Server

> Sync Salesforce leads and opportunities to Azure SQL Server with Erathos. Incremental, no-code pipelines with full observability. Start for free.

Source: https://www.erathos.com/en/pipelines/salesforce-azure-sql-server
Em português: https://www.erathos.com/pipelines/salesforce-azure-sql-server

Salesforce is the most widely used CRM in the market, adopted by sales, marketing, and customer success teams to manage the entire customer relationship lifecycle.

With Erathos, you can integrate Salesforce data into Azure SQL Server in just a few minutes. Our platform handles the entire data movement process to your analytical environment, allowing you to join this data with other sources in your Data Warehouse. This way, your time is focused on what actually drives value: extracting valuable insights and making more data-driven decisions.

### What Salesforce data does Erathos sync with Azure SQL Server?

The integration automatically syncs key Salesforce objects:

- **Leads**: source, status, and qualification for each lead
- **Opportunities**: pipeline stage, value, and close date forecast
- **Accounts**: firmographic and registration data of customer companies
- **Contacts**: people linked to each account
- **Activities**: tasks, meetings, and interaction history
- **Campaigns**: marketing campaigns and their performance results

### Why sync Salesforce with Azure SQL Server?

In Azure SQL Server, you integrate Salesforce data into the Microsoft ecosystem, leveraging Power BI for executive dashboards and Azure Data Factory for orchestrating broader pipelines.

### How it works

Erathos connects to Salesforce via the official API and syncs your data incrementally—only new or updated records are processed in each run, keeping pipelines fast and costs predictable. You choose the sync frequency (from 5 minutes to daily), the objects to sync, and the destination dataset in Azure SQL Server. Every run is logged with full observability: execution time, rows processed, error context, and instant alerts via Slack or email if anything goes wrong.

## Data in your data warehouse in minutes

### Out-of-the-box Salesforce connector

Connect Salesforce to Azure SQL Server in minutes. Automatically sync Leads, Opportunities, and Accounts—zero code required and ready for analytics.

### Complete control over your Salesforce pipelines

Configure schedule, frequency, and sync type at the table level. Erathos uses smart UPSERT in Azure SQL Server, ensuring data consistency and native integration with Power BI and the Microsoft ecosystem.

### End-to-end observability

Stop finding out about Salesforce pipeline failures only when the business team complains. Every run is logged with runtime, rows processed, and error context. Get automated alerts via Slack, Discord, or email the moment something goes wrong, keeping your sales funnel and CRM data always up to date.

## Centralizing Salesforce data in Azure SQL Server has never been easier

Erathos is a data ingestion platform for sales and revenue operations teams. With the Salesforce connector, you can automatically export leads, opportunities, and accounts to Azure SQL Server, keeping your sales funnel and customer relationship data centralized and analytics-ready.

## FAQ

### What is Erathos and how can it help my business?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Salesforce to their data warehouse with complete observability over every run, zero maintenance, and none of the opacity of traditional market tools.

### What Salesforce data does Erathos sync to Azure SQL Server?

Erathos automatically and incrementally syncs Salesforce Leads, Opportunities, Accounts, Contacts, Activities, and Campaigns to Azure SQL Server.

### How often does Erathos sync data from Salesforce to Azure SQL Server?

You can configure the sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental sync, meaning only new or updated records are processed in each run, keeping the Salesforce pipeline efficient and Azure SQL Server costs predictable.

### What happens if a Salesforce sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, rows processed, and error context, allowing your team to debug in minutes, not hours.

### Is there a free trial for the Salesforce connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect Salesforce to Azure SQL Server and start syncing immediately, no credit card required.