# OpenAI Ads + Azure Synapse

> Integrate OpenAI Ads campaigns, ads, and conversions with Azure Synapse using Erathos. Centralized, up-to-date advertising data ready for analysis.

Source: https://www.erathos.com/en/pipelines/openai-ads-azure-synapse
Em português: https://www.erathos.com/pipelines/openai-ads-azure-synapse

Syncing OpenAI Ads to Azure Synapse is coming soon on Erathos. The native OpenAI Ads connector already moves campaigns, ad groups, ads, insights, conversions, and product feeds into supported warehouses, and the same pipeline is being prepared for Azure Synapse.

When the destination becomes available, teams will be able to consolidate ChatGPT advertising performance in the Microsoft analytics ecosystem with table-level sync control, incremental updates, and end-to-end observability. No launch date has been announced yet.

## Data in your data warehouse in minutes

### Out-of-the-box OpenAI Ads connector

Connect OpenAI Ads to Azure Synapse in minutes with our native connector once the destination is released. Automatically sync campaigns, ad groups, ads, insights, conversions, and product feeds with zero code required, authenticated with a bearer API key scoped to a single ad account.

### Complete control over your OpenAI Ads pipelines

Configure sync frequency and sync type per table. Insights tables use incremental syncs driven by an updated_at cursor, so only new or updated records are processed, keeping Azure Synapse costs predictable.

### End-to-end observability

Stop finding out about pipeline failures only when the business team complains. Every run is logged with its run time, rows processed, and error context. Get automatic alerts via Slack, Discord, or email the moment something goes wrong.

## Consolidating OpenAI Ads data in Azure Synapse has never been easier

Erathos is a data ingestion platform built for teams that demand reliability, visibility, and control. With our OpenAI Ads connector, you will be able to automatically move campaigns, ad groups, ads, insights, conversions, and product feeds into Azure Synapse, with complete observability for every run and zero maintenance.

## FAQ

### What is Erathos and how can it help my company?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect their SaaS tools, such as OpenAI Ads, to their data warehouse without the maintenance cost of in-house pipelines or the opacity of traditional ETL tools. Our customers reduce pipeline maintenance by up to 80%.

### Which OpenAI Ads data will Erathos sync to Azure Synapse?

Once the destination is available, the connector will sync the same coverage it delivers to other warehouses: ad account metadata, campaigns, ad groups, and ads, plus insights at the account, campaign, ad group, and ad levels with metrics such as impressions, clicks, spend, and conversions, along with conversion pixels, conversion events, conversion insights, custom audiences, product feeds, bulk mutation jobs, and spend limit windows.

### How often will Erathos synchronize OpenAI Ads data to Azure Synapse?

Sync frequency will be configurable at the table level, from every 5 minutes up to once per day. Insights tables support full and incremental refresh with an updated_at cursor, so only new or updated records are processed on each run, keeping the pipeline efficient and Azure Synapse costs predictable.

### What happens if a synchronization fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full execution context, not just a generic 'job failed' message. Smart retries handle transient errors, and every run is logged so your team can debug in minutes, not hours.

### Is there a free trial period for the OpenAI Ads connector?

Yes. Every Erathos connector includes a 14-day free trial. You will be able to connect OpenAI Ads to Azure Synapse and start syncing as soon as the destination is released, no credit card required.