# Meta Ads (Facebook Ads) + Azure Synapse

> Centralize Facebook Ads campaigns, ad sets, creatives, and conversions in Azure Synapse. Start your 14-day free trial.

Source: https://www.erathos.com/en/pipelines/meta-ads-azure-synapse
Em português: https://www.erathos.com/pipelines/meta-ads-azure-synapse

Facebook Ads is an online advertising platform developed by Facebook, allowing companies and advertisers to create ad campaigns to be displayed in various formats such as the news feed, stories, videos, and mobile apps. Azure Synapse, on the other hand, is an enterprise analytics service developed by Microsoft that provides robust big data storage and large-scale data analysis capabilities.

With Erathos, you can integrate Facebook Ads data into Azure Synapse in just a few minutes. Our platform handles the entire data pipeline to your analytical environment, allowing you to join this data with other sources in your Data Warehouse. This way, your time is focused on what actually drives value — extracting valuable insights and making more data-driven decisions.

### What Facebook Ads data does Erathos sync with Azure Synapse?

The integration automatically syncs key Facebook Ads objects:

- **Campaigns** — status, budget, schedule, and settings
- **Ad Sets** — targeting, bidding, and performance
- **Creatives** — copy, images, and metrics per creative
- **Impressions and clicks** — daily reach and engagement data
- **Conversions** — conversion events and value per action
- **Spend** — investment by campaign, ad set, and time period

### Why sync Facebook Ads with Azure Synapse?

In Azure Synapse, you integrate Meta Ads (Facebook Ads) data into the Microsoft ecosystem: Power BI for executive dashboards, Azure Data Factory for orchestration, and distributed analytics at enterprise scale.

### How it works

Erathos connects to Facebook Ads via the official API and syncs your data incrementally — only new or updated records are processed on each run, keeping pipelines fast and Azure Synapse costs predictable. You choose the sync frequency (from 5 minutes to daily), the objects to sync, and the destination dataset. Every run is logged with full observability: runtime, rows processed, errors with context, and instant alerts via Slack or email if anything goes wrong.

## Data in your data warehouse in minutes

### Ready-to-use Facebook Ads connector

Connect Facebook Ads to Azure Synapse and automatically centralize your ad performance. Sync impressions, clicks, conversions, and spend across campaigns, ad sets, and creatives.

### Full control over your Facebook Ads pipelines

Configure sync frequency and type per table. Data arrives in Azure Synapse integrated with the Microsoft ecosystem, Power BI, Azure Data Factory, and ML pipelines ready for use.

### End-to-end observability

Stop discovering Facebook Ads failures only after the business team starts complaining. Every run is logged with runtime, processed row counts, and error context. Automatic alerts via Slack, Discord, or email as soon as something behaves unexpectedly — keeping paid media data always up to date for your ROAS analysis.

## Centralizing Facebook Ads data in Azure Synapse has never been easier

Erathos is a data ingestion platform built for data-driven marketing teams. With our Facebook Ads connector, you can automatically centralize impressions, clicks, conversions, and spend per campaign directly into Azure Synapse — complete with full observability for every run and real-time alerts.

## FAQ

### What is Erathos and how can it help my company?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Facebook Ads to their data warehouse — with complete observability for every run, zero maintenance, and none of the opacity of traditional market tools.

### What Facebook Ads data does Erathos sync to Azure Synapse?

Erathos syncs Facebook Ads campaigns, ad sets, creatives, impressions, clicks, conversions, and spend to Azure Synapse. Audience, targeting, and creative-level performance data are also available.

### How often does Erathos sync data from Facebook Ads to Azure Synapse?

You can configure the sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental syncs — only new or updated records are processed in each run, keeping your Facebook Ads pipeline efficient and your Azure Synapse costs predictable.

### What happens if a Facebook Ads sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just "job failed." Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.

### Is there a free trial for the Facebook Ads connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect Facebook Ads to Azure Synapse and start syncing immediately — no credit card required.