# MailChimp + Snowflake

> Sync Mailchimp campaigns, lists, automations, and email metrics directly to Snowflake. Start your 14-day free trial.

Source: https://www.erathos.com/en/pipelines/mailchimp-snowflake
Em português: https://www.erathos.com/pipelines/mailchimp-snowflake

MailChimp is an email marketing platform that offers an effective approach to automating and streamlining email campaigns, such as newsletter creation, audience segmentation, A/B testing, and performance reporting. Snowflake, on the other hand, is a serverless Big Data solution developed by Google, providing robust, large-scale data storage and analytics capabilities.

With Erathos, you can integrate MailChimp data into Snowflake in just a few minutes. Our platform handles the entire data movement process to your analytical environment, allowing you to blend this data with other sources inside your Data Warehouse. This way, your time is focused on what truly drives value — extracting powerful insights and making more data-driven decisions.

### What MailChimp data does Erathos sync with Snowflake?

The integration automatically syncs key MailChimp objects:

- **Contact lists** — segments, tags, and inclusion criteria
- **Campaigns** — status, delivery metrics, and performance per campaign
- **Automations** — workflows, steps, and results of each automation
- **Engagement events** — opens, clicks, conversions, and unsubscribes
- **Email metrics** — open rate, CTR, bounce, and deliverability
- **Custom fields** — custom properties and tags

### Why sync MailChimp with Snowflake?

In Snowflake, you combine MailChimp data with other sources using elastic compute, without competing for resources between different teams querying the same data simultaneously.

### How it works

Erathos connects to MailChimp via its official API and syncs your data incrementally — only new or updated records are processed in each run, keeping pipelines fast and Snowflake costs predictable. You choose the sync frequency (from 5 minutes to daily), the objects to sync, and the destination dataset. Each run is logged with full observability: runtime, rows processed, errors with context, and instant alerts via Slack or email if anything goes wrong.

## Data in your data warehouse in minutes

### Ready-to-use MailChimp connector

Connect Mailchimp to Snowflake in minutes. Automatically sync lists, campaigns, automations, and events — with full engagement tracking and zero manual scripting.

### Full control over your MailChimp pipelines

Configure sync frequency and sync type per table. Data arrives in Snowflake ready for secure sharing across teams and integration with BI and ML tools, without data duplication.

### End-to-end observability

Stop finding out about Mailchimp failures only after the business team complains. Every run is logged with runtime, processed rows, and error context. Get automatic alerts in Slack, Discord, or email the moment anything drifts from expected behavior—so your marketing data stays fresh for the next campaign analysis.

## Centralizing MailChimp data into Snowflake has never been easier

Erathos is a data ingestion platform for teams that need to centralize marketing data reliably. With the MailChimp connector, you can automatically move lists, campaigns, automations, and engagement events to Snowflake — with full logs, smart alerts, and zero maintenance.

## FAQ

### What is Erathos and how can it help my company?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like MailChimp to their data warehouse — with full observability over every run, zero maintenance, and without the opacity of traditional tools on the market.

### What MailChimp data does Erathos sync to Snowflake?

Erathos syncs contact lists, campaigns, automations, engagement events (opens, clicks, conversions), and email metrics from MailChimp to Snowflake. Segmentation data, tags, and custom fields are also exported.

### How often does Erathos sync data from Mailchimp to Snowflake?

You can configure the sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental sync—only new or updated records are processed in each run, keeping the MailChimp pipeline efficient and Snowflake costs predictable.

### What happens if a MailChimp sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just "job failed." Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.

### Is there a free trial for the MailChimp connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect MailChimp to Snowflake and start syncing immediately — no credit card required.