# MailChimp + Redshift

> Integrate data into Redshift with Erathos. Sync MailChimp data with Erathos — an incremental, no-code pipeline with full observability.

Source: https://www.erathos.com/en/pipelines/mailchimp-redshift
Em português: https://www.erathos.com/pipelines/mailchimp-redshift

MailChimp is an email marketing platform that offers an effective way to automate and simplify email campaigns, including newsletter creation, audience segmentation, A/B testing, and performance reporting.

With Erathos, you can integrate MailChimp data into Redshift in just a few minutes. Our platform handles the entire data movement process into your AWS data warehouse, allowing that data to be combined with other sources. That frees your time to focus on what really drives value — extracting insights and making data-driven decisions.

### Which MailChimp data does Erathos sync with Redshift?

The integration automatically syncs MailChimp’s main objects:

- **Campaigns** — name, status, channel, start and end dates
- **Leads and contacts** — source, stage, and engagement data
- **Performance metrics** — impressions, clicks, conversions, and cost per result
- **Lists and segments** — composition and segmentation criteria
- **Automations** — flows, triggers, and conversion rates
- **Users** — profiles, preferences, and interaction history

### Why sync MailChimp with Redshift?

In Redshift, you can connect this data to the AWS ecosystem — QuickSight for visualizations, SageMaker for ML, and S3 for staging. Columnar storage optimized for analytical queries at petabyte scale, with predictable costs. Ideal for teams already operating on AWS.

### How it works

Erathos connects to MailChimp through the official API and syncs your data incrementally — only new or updated records are processed in each run. You choose the sync frequency (from every 5 minutes to daily), the objects to sync, and the destination schema in Redshift. The sync uses an incremental approach that processes only new or updated records — keeping Redshift costs predictable. You choose the sync frequency, the objects to sync, and the target schema. Each run is logged with full observability: execution time, processed rows, and alerts via Slack or email.

## MailChimp data in Redshift in minutes

### Ready-to-use MailChimp connector

Connect Mailchimp to Redshift and automatically export data. Centralize your marketing data for analysis — no spreadsheets, no scripts.

### Full control over your MailChimp pipelines

Set the schedule, frequency, and sync type at the table level. Set the frequency and sync type per table. Incremental sync for Redshift — only new records are processed in each run, without reprocessing everything from scratch and with predictable AWS costs.

### End-to-end observability

Stop finding out about MailChimp failures only after the business team complains. Every run is logged with runtime, rows processed, and error context. Automatic alerts via Slack, Discord, or email the moment anything goes off track — so your data stays fresh for analysis.

## Centralizing MailChimp data in Redshift has never been easier

Erathos is a data ingestion platform built for marketing and data teams. With the MailChimp connector, you centralize email lists, campaigns, and metrics in Redshift automatically — always up-to-date data, full observability for every run, and zero maintenance.

## FAQ

### What is Erathos, and how can it help my business?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like MailChimp to their data warehouse—with full observability into every run, zero maintenance, and none of the opacity you get with traditional market tools.

### What MailChimp data does Erathos sync to Redshift?

The Erathos integration with MailChimp lets you export campaign metrics, audience data, conversions, cost per click, impressions, and channel performance data. All of this incrementally and without writing any code.

### How often does Erathos sync data from MailChimp to Redshift?

You can configure sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental sync—only new or updated records are processed on each run, keeping the MailChimp pipeline efficient and Redshift costs predictable.

### What happens if a MailChimp sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just “job failed.” Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.

### Is there a free trial available for the MailChimp connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect MailChimp to Redshift and start syncing right away — no credit card required.