# MailChimp + Databricks

> Move campaigns, segments, and events from Mailchimp to Databricks with no code. Try it free for 14 days.

Source: https://www.erathos.com/en/pipelines/mailchimp-databricks
Em português: https://www.erathos.com/pipelines/mailchimp-databricks

MailChimp is an email marketing platform that offers an effective way to automate and streamline email campaigns, such as newsletter creation, audience segmentation, A/B testing, and performance reporting. Databricks, in turn, is a serverless Big Data solution that provides robust capabilities for storing and analyzing data at scale.

With Erathos, you can integrate MailChimp data with Databricks in just a few minutes. Our platform handles the entire data movement process into your analytics environment and lets you join that data with other sources in your Data Warehouse. That way, your time is focused on what really drives value — extracting actionable insights and making more data-driven decisions.

### What MailChimp data does Erathos sync with Databricks?

The integration automatically syncs the main MailChimp objects:

- **Contact lists** — segments, tags, and inclusion criteria
- **Campaigns** — status, send metrics, and campaign performance
- **Automations** — flows, steps, and results for each automation
- **Engagement events** — opens, clicks, conversions, and unsubscribes
- **Email metrics** — open rate, CTR, bounce rate, and deliverability
- **Custom fields** — custom properties and tags

### Why sync MailChimp with Databricks?

MailChimp's native analytics show campaign performance in isolation. In Databricks, you can combine this data with revenue, product usage, and support — calculating the true ROI of each campaign, identifying which automations drive higher-LTV customers, and uncovering the channels that convert best for retention, not just acquisition.

### How it works

Erathos connects to MailChimp via the official API and syncs your data incrementally — only new or updated records are processed on each run, keeping pipelines fast and Databricks costs predictable. You choose the sync frequency (from every 5 minutes to daily), the objects to sync, and the destination dataset. Each run is logged with full observability: runtime, rows processed, errors with context, and instant alerts via Slack or email if anything goes wrong.

## Data in your data warehouse in minutes

### Ready-to-use MailChimp connector

Connect Mailchimp to Databricks in minutes. Lists, campaigns, automations, and events synced automatically—with complete engagement tracking and no manual scripting.

### Total control over your MailChimp pipelines

Configure frequency, sync type, and partitioning by table. Data arrives in Databricks ready for ML, analytics, and ad hoc queries—with predictable cost.

### End-to-end observability

Stop finding out about Mailchimp failures only after the business team complains. Every run is logged with runtime, processed rows, and error context. Get automatic alerts in Slack, Discord, or email the moment anything drifts from expected behavior—so your marketing data stays fresh for the next campaign analysis.

## Centralizing MailChimp data in Databricks has never been easier.

Erathos is a data ingestion platform for teams that need to reliably centralize marketing data. With the MailChimp connector, you can automatically move lists, campaigns, automations, and engagement events to Databricks—with complete logs, smart alerts, and zero maintenance.

## FAQ

### What is Erathos and how can it help my company?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like MailChimp to their data warehouse — with full observability into every run, zero maintenance, and none of the opacity of traditional market tools.

### What MailChimp data does Erathos sync to Databricks?

Erathos syncs Contact Lists, Campaigns, Automations, Engagement Events (opens, clicks, conversions), and email metrics from MailChimp to Databricks. Segmentation data, tags, and custom fields are also exported.

### How often does Erathos synchronize data from MailChimp to Databricks?

You can configure the sync frequency at the table level, from every 5 minutes up to daily. Erathos uses incremental synchronization—only new or updated records are processed in each run, keeping the MailChimp pipeline efficient and Databricks costs predictable.

### What happens if a MailChimp sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, processed rows, and error context so your team can debug in minutes, not hours.

### Is there a free trial period for the MailChimp connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect MailChimp to Databricks and start syncing immediately—no credit card required.