# MailChimp + Azure Synapse

> Sync Mailchimp campaigns, lists, automations, and email metrics directly to Azure Synapse. Start your 14-day free trial.

Source: https://www.erathos.com/en/pipelines/mailchimp-azure-synapse
Em português: https://www.erathos.com/pipelines/mailchimp-azure-synapse

MailChimp is an email marketing platform that offers an effective approach to automating and simplifying email campaigns, such as newsletter creation, audience segmentation, A/B testing, and performance reporting. On the other hand, Azure Synapse is a robust analytics service that provides powerful big data storage and large-scale data analysis capabilities (Note: Google's serverless Big Data solution is BigQuery, but preserving Azure Synapse as in the original text).

With Erathos, you can integrate MailChimp data into Azure Synapse in just a few minutes. Our platform handles the entire data movement process to your analytical environment, allowing you to blend this data with other sources in your Data Warehouse. This way, your time is focused on what actually drives value — extracting valuable insights and making more data-driven decisions.

### What MailChimp data does Erathos sync to Azure Synapse?

The integration automatically syncs key MailChimp objects:

- **Contact lists** — segments, tags, and subscription criteria
- **Campaigns** — status, delivery metrics, and performance per campaign
- **Automations** — workflows, steps, and results for each automation
- **Engagement events** — opens, clicks, conversions, and unsubscribes
- **Email metrics** — open rate, CTR, bounce rate, and deliverability
- **Custom fields** — personalized properties and tags

### Why sync MailChimp with Azure Synapse?

In Azure Synapse, you integrate MailChimp data with the Microsoft ecosystem: Power BI for executive dashboards, Azure Data Factory for orchestration, and distributed analytics at enterprise scale.

### How it works

Erathos connects to MailChimp via its official API and syncs your data incrementally — only new or updated records are processed in each run, keeping pipelines fast and Azure Synapse costs predictable. You choose the sync frequency (from 5 minutes to daily), the objects to sync, and the destination dataset. Every run is logged with full observability: execution time, rows processed, contextual error logs, and instant alerts via Slack or email if anything goes wrong.

## Data in your data warehouse in minutes

### Ready-to-use MailChimp connector

Connect Mailchimp to Azure Synapse in minutes. Automatically sync lists, campaigns, automations, and events—with full engagement tracking and zero manual scripting.

### Full control over your MailChimp pipelines

Configure sync frequency and type per table. Data arrives in Azure Synapse integrated with the Microsoft ecosystem, Power BI, Azure Data Factory, and ML pipelines ready for use.

### End-to-end observability

Stop finding out about Mailchimp failures only after the business team complains. Every run is logged with runtime, processed rows, and error context. Get automatic alerts in Slack, Discord, or email the moment anything drifts from expected behavior—so your marketing data stays fresh for the next campaign analysis.

## Centralizing MailChimp data in Azure Synapse has never been easier

Erathos is a data ingestion platform built for teams that need to reliably centralize marketing data. With the MailChimp connector, you can automatically move lists, campaigns, automations, and engagement events to Azure Synapse — complete with full logs, smart alerts, and zero maintenance.

## FAQ

### What is Erathos and how can it help my company?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like MailChimp to their data warehouse — with full observability over every run, zero maintenance, and without the opacity of traditional tools on the market.

### What MailChimp data does Erathos sync to Azure Synapse?

Erathos syncs Mailchimp contact lists, campaigns, automations, engagement events (opens, clicks, conversions), and email metrics directly to Azure Synapse. Segmentation data, tags, and custom fields are also exported.

### How often does Erathos sync data from MailChimp to Azure Synapse?

You can configure the sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental sync—only new or updated records are processed in each run, keeping the MailChimp pipeline efficient and Azure Synapse costs predictable.

### What happens if a MailChimp sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just "job failed." Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.

### Is there a free trial for the MailChimp connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect MailChimp to Azure Synapse and start syncing immediately — no credit card required.