# MailChimp + Azure SQL Server

> Move email lists, campaigns, and metrics from MailChimp to Azure SQL Server with Erathos. Start for free.

Source: https://www.erathos.com/en/pipelines/mailchimp-azure-sql-server
Em português: https://www.erathos.com/pipelines/mailchimp-azure-sql-server

MailChimp is an email marketing platform that offers an effective approach to automating and streamlining email campaigns, including newsletter creation, audience segmentation, A/B testing, and performance reporting. PostgreSQL, on the other hand, is a highly robust and scalable open-source relational database management system. It supports a wide range of data types and advanced features.

With Erathos, MailChimp data lands in Azure SQL Server already normalized into relational tables, ready to power Power BI reports or internal applications already running in the Microsoft ecosystem.

### What MailChimp data does Erathos sync with PostgreSQL?

The integration automatically syncs key MailChimp objects:

- **Contact lists** segments, tags, and inclusion criteria
- **Campaigns** status, sending metrics, and performance per campaign
- **Automations** workflows, steps, and results of each automation
- **Engagement events** opens, clicks, conversions, and unsubscribes
- **Email metrics** open rate, CTR, bounce, and deliverability
- **Custom fields** personalized properties and tags

### Why sync MailChimp with Azure SQL Server?

In Azure SQL Server, you integrate MailChimp data into the Microsoft ecosystem, using Power BI for executive dashboards and Azure Data Factory to orchestrate broader pipelines.

### How it works

Erathos connects to MailChimp via its official API and syncs your data incrementally: only new or updated records are processed in each run, keeping pipelines fast and Azure SQL Server costs predictable. You choose the sync frequency (from every 5 minutes to daily), the objects to sync, and the target dataset. Each run is recorded with full observability: execution time, rows processed, errors with context, and instant alerts via Slack or email if something goes wrong.

## MailChimp data in Azure SQL Server in minutes

### Ready-to-use MailChimp connector

Connect MailChimp to Azure SQL Server and automatically export data. Centralize marketing data for analysis—without spreadsheets or scripts.

### Full control over your MailChimp pipelines

Set the sync schedule, frequency, and type at the table level. Configure sync frequency and type per table. Erathos uses intelligent UPSERT on Azure SQL Server — ensuring data consistency and native integration with Power BI and the Microsoft ecosystem.

### End-to-end observability

No more finding out about MailChimp failures only when the business team complains. Every run is logged with runtime, processed rows, and error context. Automatic alerts via Slack, Discord, or email as soon as anything goes off track — so your analytics always have fresh data.

## Centralizing MailChimp data in Azure SQL Server has never been simpler

Erathos is a data ingestion platform built for marketing and data teams. With the MailChimp connector, you automatically centralize lists, campaigns, and email metrics in Azure SQL Server — always fresh data, full observability into every run, and zero maintenance.

## FAQ

### What is Erathos, and how can it help my business?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like MailChimp to their data warehouse — with full observability into every run, zero maintenance, and none of the black-box behavior of traditional market tools.

### What MailChimp data does Erathos sync to Azure SQL Server?

Erathos’s integration with MailChimp lets you export campaign metrics, audiences, conversions, cost per click, impressions, and channel performance data. All of it incrementally and without code.

### How often does Erathos synchronize MailChimp data to Azure SQL Server?

You can configure sync frequency from every 5 minutes up to daily, at the table level. Erathos uses incremental sync — only new or updated records are processed in each run, keeping the MailChimp pipeline efficient and Azure SQL Server costs predictable.

### What happens if a MailChimp sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just “job failed.” Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.

### Is there a free trial period for the MailChimp connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect MailChimp to Azure SQL Server and start syncing right away — no credit card required.