# Instagram + Snowflake > Sync posts and content metrics from Instagram to Snowflake with Erathos. Incremental pipeline, zero-code, and full observability. Start for free. Source: https://www.erathos.com/en/pipelines/instagram-snowflake Em português: https://www.erathos.com/pipelines/instagram-snowflake Instagram is Meta's photo and video social network, used by brands and creators to publish content, engage with audiences, and run campaigns. With Erathos, you can integrate Instagram data into Snowflake in just a few minutes. Our platform handles the entire data pipeline to your analytical environment, allowing you to blend this data with other sources in your Data Warehouse. This frees up your time to focus on what actually drives value: extracting deep insights and making data-driven decisions. ### What Instagram data does Erathos sync to Snowflake? The integration automatically syncs key Instagram objects: - **Posts** feed posts, reels, and carousels published on the profile - **Content Metrics** reach, impressions, likes, comments, and saves per post - **Stories** views, replies, and exits - **Followers** follower growth over time - **Comments** text, author, and timestamp for each comment received - **Profile** overall account metrics, such as profile visits and link clicks ### Why sync Instagram with Snowflake? In Snowflake, you can combine Instagram data with other sources leveraging elastic compute, preventing resource contention across different teams querying the same data simultaneously. ### How it works Erathos connects to Instagram via the official API and syncs your data incrementally—only new or updated records are processed on each run, keeping pipelines fast and costs predictable. You choose the sync frequency (ranging from 5 minutes to daily), the objects to sync, and the destination dataset in Snowflake. Every run is logged with full observability: run time, rows processed, errors with context, and instant alerts via Slack or email if anything goes wrong. ## Data in your data warehouse in minutes ### Out-of-the-box Instagram connector Connect Instagram to Snowflake in minutes. Posts, content metrics, and Stories synced automatically—no code required and ready for analysis. ### Total control over your Instagram pipelines Configure sync frequency and type per table. Data arrives in Snowflake ready for secure sharing across teams and integration with BI and ML tools without data duplication. ### End-to-end observability Stop finding out about Instagram pipeline failures only when the business team complains. Every execution is logged with run time, rows processed, and error context. Get automatic alerts via Slack, Discord, or email the moment something goes wrong, keeping follower, engagement, and content data always up to date. ## Centralizing Instagram data into Snowflake has never been easier Erathos is a data ingestion platform built for marketing and social media teams. With our Instagram connector, you can automatically export posts, content metrics, and stories directly to Snowflake, keeping your follower data, engagement, and content centralized and ready for analysis. ## FAQ ### What is Erathos and how can it help my business? Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Instagram to their data warehouse with full observability over every run, zero maintenance, and none of the opacity of traditional tools on the market. ### What Instagram data does Erathos sync to Snowflake? Erathos automatically and incrementally syncs Instagram Posts, Content Metrics, Stories, Followers, Comments, and Profile data directly to Snowflake. ### How often does Erathos sync Instagram data to Snowflake? You can configure the sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental syncs, processing only new or updated records on each run, which keeps your Instagram pipeline efficient and your Snowflake costs predictable. ### What happens if an Instagram sync fails? Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, rows processed, and error context, allowing your team to debug in minutes, not hours. ### Is there a free trial for the Instagram connector? Yes. Every Erathos connector comes with a 14-day free trial. Connect Instagram and start syncing as soon as Snowflake is ready—no credit card required.