# Instagram + Redshift > Sync Instagram posts and content metrics to Redshift with Erathos. Incremental pipeline, no-code, and full observability. Start for free. Source: https://www.erathos.com/en/pipelines/instagram-redshift Em português: https://www.erathos.com/pipelines/instagram-redshift Instagram is Meta's photo and video social network, used by brands and creators to publish content, engage with their audience, and run campaigns. With Erathos, you can integrate Instagram data into Redshift in just a few minutes. Our platform handles the entire data pipeline process to your analytics environment, allowing you to join this data with other sources in your Data Warehouse. This way, your time is focused on what actually drives value: extracting deep insights and making data-driven decisions. ### What Instagram data does Erathos sync with Redshift? The integration automatically syncs key Instagram objects: - **Posts** feed posts, reels, and carousels published on the profile - **Content metrics** reach, impressions, likes, comments, and saves per post - **Stories** views, replies, and exits - **Followers** follower growth and trends over time - **Comments** text, author, and timestamp for each comment - **Profile** overall account metrics, such as profile visits and link clicks ### Why sync Instagram with Redshift? In Redshift, you can analyze Instagram data at scale within the AWS ecosystem, combining it with other data sources already centralized in your cluster. ### How it works Erathos connects to Instagram via official API and syncs your data incrementally—only new or updated records are processed in each run, keeping pipelines fast and costs predictable. You choose the sync frequency (from every 5 minutes to daily), the objects to sync, and the destination dataset in Redshift. Every run is logged with full observability: execution time, rows processed, error context, and instant alerts via Slack or email if anything goes wrong. ## Data in your data warehouse in minutes ### Out-of-the-box Instagram connector Connect Instagram to Redshift in minutes. Get posts, content metrics, and stories synced automatically—no code required, ready for analysis. ### Total control over your Instagram pipelines Configure sync frequency and sync mode per table. Incremental sync for Redshift, meaning only new records are processed in each run, without reprocessing everything from scratch. ### End-to-end observability Stop finding out about Instagram pipeline failures only when the business team complains. Every execution is logged with run time, rows processed, and error context. Get automatic alerts via Slack, Discord, or email the moment something goes wrong, keeping follower, engagement, and content data always up to date. ## Centralizing Instagram data into Redshift has never been easier Erathos is a data ingestion platform for marketing and social media teams. With the Instagram connector, you can automatically export posts, content metrics, and stories to Redshift, centralizing follower data, engagement, and content ready for analysis. ## FAQ ### What is Erathos and how can it help my business? Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Instagram to their data warehouse with full observability over every run, zero maintenance, and none of the opacity of traditional tools on the market. ### What Instagram data does Erathos sync to Redshift? Erathos automatically and incrementally syncs Posts, Content Metrics, Stories, Followers, Comments, and Instagram Profile data directly to Redshift. ### How often does Erathos sync Instagram data to Redshift? You can configure the sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental syncs, meaning only new or updated records are processed in each run, keeping your Instagram pipeline efficient and your Redshift costs predictable. ### What happens if an Instagram sync fails? Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, rows processed, and error context, allowing your team to debug in minutes, not hours. ### Is there a free trial for the Instagram connector? Yes. Every Erathos connector comes with a 14-day free trial. Connect Instagram to Redshift and start syncing your data instantly, no credit card required.