# Instagram + PostgreSQL > Sync Instagram posts and content metrics to PostgreSQL with Erathos. Incremental pipeline, no-code, and full observability. Get started for free. Source: https://www.erathos.com/en/pipelines/instagram-postgresql Em português: https://www.erathos.com/pipelines/instagram-postgresql Instagram is Meta's photo and video social network, used by brands and creators to publish content, engage with audiences, and run campaigns. With Erathos, you can integrate Instagram data into PostgreSQL in just a few minutes. Our platform handles the entire data movement process to your analytical environment, allowing you to blend this data with other sources in your Data Warehouse. This way, your time is focused on what truly drives value: extracting critical insights and making data-driven decisions. ### What Instagram data does Erathos sync with PostgreSQL? The integration automatically syncs key Instagram objects: - **Posts**: posts, reels, and carousels published on the profile - **Content metrics**: reach, impressions, likes, comments, and saves per post - **Stories**: views, replies, and exits - **Followers**: follower growth over time - **Comments**: text, author, and timestamp of each comment received - **Profile**: general account metrics, such as profile visits and link clicks ### Why sync Instagram with PostgreSQL? In PostgreSQL, Instagram data becomes available as a reliable operational source, ready to feed internal applications or queries using standard SQL. ### How it works Erathos connects to Instagram via official API and syncs your data incrementally—only new or updated records are processed in each run, keeping pipelines fast and costs predictable. You choose the sync frequency (from 5 minutes to daily), the objects to sync, and the destination dataset in PostgreSQL. Every run is logged with full observability: execution time, rows processed, errors with context, and instant alerts via Slack or email if anything goes wrong. ## Data in your data warehouse in minutes ### Out-of-the-box Instagram connector Connect Instagram to PostgreSQL in minutes. Posts, Content Metrics, and Stories synced automatically, with zero code and ready for analysis. ### Total control over your Instagram pipelines Configure sync frequency and type on a per-table basis. Erathos uses smart UPSERTs in PostgreSQL, ensuring data consistency even during reprocessing. ### End-to-end observability Stop finding out about Instagram pipeline failures only when the business team complains. Every execution is logged with run time, rows processed, and error context. Get automatic alerts via Slack, Discord, or email the moment something goes wrong, keeping follower, engagement, and content data always up to date. ## Centralizing Instagram data into PostgreSQL has never been easier Erathos is a data ingestion platform for marketing and social media teams. With the Instagram connector, you can automatically export posts, content metrics, and stories to PostgreSQL, centralizing follower data, engagement, and content ready for analysis. ## FAQ ### What is Erathos and how can it help my business? Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Instagram to their data warehouse with full observability over every run, zero maintenance, and none of the opacity of traditional tools on the market. ### What Instagram data does Erathos sync to PostgreSQL? Erathos automatically and incrementally syncs Posts, Content Metrics, Stories, Followers, Comments, and Instagram Profile data to PostgreSQL. ### How frequently does Erathos sync data from Instagram to PostgreSQL? You can configure the sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental sync, meaning only new or updated records are processed in each run, keeping your Instagram pipeline efficient and PostgreSQL costs predictable. ### What happens if an Instagram sync fails? Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, rows processed, and error context, allowing your team to debug in minutes, not hours. ### Is there a free trial for the Instagram connector? Yes. Every Erathos connector comes with a 14-day free trial. Connect Instagram to PostgreSQL and start syncing instantly—no credit card required.