# Instagram + Databricks > Sync Instagram posts and content metrics to Databricks with Erathos. Incremental pipelines, zero-code, and full observability. Start for free. Source: https://www.erathos.com/en/pipelines/instagram-databricks Em português: https://www.erathos.com/pipelines/instagram-databricks Instagram is Meta's photo and video social network, used by brands and creators to publish content, engage with their audience, and run campaigns. With Erathos, you can integrate Instagram data into Databricks in just a few minutes. Our platform handles the entire data movement process to your analytical environment, allowing you to join this data with other sources in your Data Warehouse. This way, your time is focused on what actually drives value: extracting valuable insights and making data-driven decisions. ### What Instagram data does Erathos sync with Databricks? The integration automatically syncs key Instagram objects: - **Posts** posts, reels, and carousels published on the profile - **Content metrics** reach, impressions, likes, comments, and saves per post - **Stories** views, replies, and exits - **Followers** follower growth over time - **Comments** text, author, and timestamp for each comment received - **Profile** overall account metrics, such as profile visits and link clicks ### Why sync Instagram with Databricks? In Databricks, your Instagram data is ready for Machine Learning models, advanced analytics, and ad hoc queries, all within the same environment where your team already builds data pipelines. ### How it works Erathos connects to Instagram via the official API and syncs your data incrementally—only new or updated records are processed in each run, keeping pipelines fast and costs predictable. You choose the sync frequency (from 5 minutes to daily), the objects to sync, and the destination dataset in Databricks. Every run is logged with full observability: runtime, rows processed, error context, and instant alerts via Slack or email if anything goes wrong. ## Data in your data warehouse in minutes ### Out-of-the-box Instagram connector Connect Instagram to Databricks in minutes. Posts, content metrics, and Stories automatically synced, zero-code, and ready for analysis. ### Total control over your Instagram pipelines Configure frequency, sync type, and partitioning on a per-table basis. Data arrives in Databricks ready for ML, analytics, and ad hoc queries, with predictable costs. ### End-to-end observability Stop finding out about Instagram pipeline failures only when the business team complains. Every execution is logged with run time, rows processed, and error context. Get automatic alerts via Slack, Discord, or email the moment something goes wrong, keeping follower, engagement, and content data always up to date. ## Centralizing Instagram data into Databricks has never been easier Erathos is a data ingestion platform for marketing and social media teams. With the Instagram connector, you can automatically export posts, content metrics, and stories to Databricks, keeping follower data, engagement, and content centralized and ready for analysis. ## FAQ ### What is Erathos and how can it help my business? Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Instagram to their data warehouse with full observability over every run, zero maintenance, and none of the opacity of traditional tools on the market. ### What Instagram data does Erathos sync to Databricks? Erathos automatically and incrementally syncs Instagram Posts, Content Metrics, Stories, Followers, Comments, and Profile data directly into Databricks. ### How often does Erathos sync Instagram data to Databricks? You can configure the sync frequency at the table level, ranging from every 5 minutes to daily. Erathos uses incremental syncs, meaning only new or updated records are processed in each run. This keeps your Instagram pipeline efficient and your Databricks costs predictable. ### What happens if an Instagram sync fails? Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, rows processed, and error context, allowing your team to debug in minutes, not hours. ### Is there a free trial for the Instagram connector? Yes. Every Erathos connector comes with a 14-day free trial. Connect Instagram to Databricks and start syncing immediately—no credit card required.