# Instagram + BigQuery > Sync Instagram posts and content metrics to BigQuery with Erathos. Incremental pipeline, no-code, and full observability. Start for free. Source: https://www.erathos.com/en/pipelines/instagram-bigquery Em português: https://www.erathos.com/pipelines/instagram-bigquery Instagram is Meta's photo and video social network, used by brands and creators to publish content, engage with their audience, and run campaigns. With Erathos, you can integrate Instagram data into BigQuery in just a few minutes. Our platform handles the entire data movement process to your analytical environment, allowing you to blend this data with other sources in your Data Warehouse. This way, your time is focused on what actually drives value: extracting key insights and making more data-driven decisions. ### What Instagram data does Erathos sync to BigQuery? The integration automatically syncs key Instagram objects: - **Posts** feed posts, reels, and carousels published on the profile - **Content metrics** reach, impressions, likes, comments, and saves per post - **Stories** views, replies, and exits - **Followers** follower base growth over time - **Comments** text, author, and timestamp of each comment received - **Profile** general account metrics, such as profile visits and link clicks ### Why sync Instagram to BigQuery? In BigQuery, you can join Instagram data with other business sources, running ad hoc queries in seconds over massive volumes without managing any infrastructure. ### How it works Erathos connects to Instagram via official API and syncs your data incrementally—only new or updated records are processed in each run, keeping pipelines fast and costs predictable. You choose the sync frequency (from 5 minutes to daily), the objects to sync, and the destination dataset in BigQuery. Each run is logged with full observability: runtime, rows processed, errors with context, and instant alerts via Slack or email if anything goes wrong. ## Data in your data warehouse in minutes ### Out-of-the-box Instagram connector Connect Instagram to BigQuery in minutes. Posts, content metrics, and Stories automatically synced, zero code required, and ready for analysis. ### Total control over your Instagram pipelines Configure the schedule, frequency, and sync type at the table level. Incremental syncs process only new or updated records, keeping BigQuery costs low and your analytics always up to date. ### End-to-end observability Stop finding out about Instagram pipeline failures only when the business team complains. Every execution is logged with run time, rows processed, and error context. Get automatic alerts via Slack, Discord, or email the moment something goes wrong, keeping follower, engagement, and content data always up to date. ## Centralizing Instagram data in BigQuery has never been easier Erathos is a data ingestion platform for marketing and social media teams. With the Instagram connector, you can automatically export posts, content metrics, and stories to BigQuery, keeping follower data, engagement, and content centralized and ready for analysis. ## FAQ ### What is Erathos and how can it help my business? Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Instagram to their data warehouse with full observability over every run, zero maintenance, and none of the opacity of traditional tools on the market. ### What Instagram data does Erathos sync to BigQuery? Erathos automatically and incrementally syncs Posts, Content Metrics, Stories, Followers, Comments, and Instagram Profile data directly to BigQuery. ### How often does Erathos sync Instagram data to BigQuery? You can configure the sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental syncs, meaning only new or updated records are processed in each run, keeping your Instagram pipeline efficient and BigQuery costs predictable. ### What happens if an Instagram sync fails? Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, rows processed, and error context, allowing your team to debug in minutes, not hours. ### Is there a free trial for the Instagram connector? Yes. Every Erathos connector includes a 14-day free trial. Connect Instagram to BigQuery and start syncing immediately, no credit card required.