# Instagram + Azure Synapse > Sync Instagram posts and content metrics to Azure Synapse with Erathos. No-code, incremental pipeline, and full observability. Start for free. Source: https://www.erathos.com/en/pipelines/instagram-azure-synapse Em português: https://www.erathos.com/pipelines/instagram-azure-synapse Instagram is Meta's photo and video social network, used by brands and creators to publish content, engage with audiences, and run campaigns. With Erathos, you can integrate Instagram data with Azure Synapse in just a few minutes. Our platform handles the entire data movement process to your analytical environment, allowing you to blend this data with other sources in your Data Warehouse. This way, your time is focused on what truly drives value: extracting key insights and making more data-driven decisions. ### What Instagram data does Erathos sync with Azure Synapse? The integration automatically syncs key Instagram objects: - **Posts** posts, reels, and carousels published on the profile - **Content metrics** reach, impressions, likes, comments, and saves per post - **Stories** views, replies, and exits - **Followers** follower base growth over time - **Comments** text, author, and timestamp for each comment received - **Profile** overall account metrics, such as profile visits and link clicks ### Why sync Instagram with Azure Synapse? In Azure Synapse, you integrate Instagram data into the Microsoft ecosystem: Power BI for executive dashboards, Azure Data Factory for orchestration, and distributed analytics at enterprise scale. ### How it works Erathos connects to Instagram via official API and syncs your data incrementally—only new or updated records are processed in each run, keeping pipelines fast and costs predictable. You choose the sync frequency (from every 5 minutes to daily), the objects to sync, and the destination dataset in Azure Synapse. Every run is logged with full observability: execution time, rows processed, error context, and instant alerts via Slack or email if anything goes wrong. ## Data in your data warehouse in minutes ### Out-of-the-box Instagram connector Connect Instagram to Azure Synapse in minutes. Posts, content metrics, and Stories automatically synced, with zero code required and ready for analysis. ### Total control over your Instagram pipelines Configure sync frequency and type on a per-table basis. Data arrives at Azure Synapse fully integrated with the Microsoft ecosystem, Power BI, Azure Data Factory, and ML pipelines ready for use. ### End-to-end observability Stop finding out about Instagram pipeline failures only when the business team complains. Every execution is logged with run time, rows processed, and error context. Get automatic alerts via Slack, Discord, or email the moment something goes wrong, keeping follower, engagement, and content data always up to date. ## Centralizing Instagram data in Azure Synapse has never been easier Erathos is a data ingestion platform built for marketing and social media teams. With the Instagram connector, you can automatically export posts, content metrics, and stories to Azure Synapse, centralizing follower data, engagement, and content—ready for analysis. ## FAQ ### What is Erathos and how can it help my business? Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Instagram to their data warehouse with full observability over every run, zero maintenance, and none of the opacity of traditional tools on the market. ### What Instagram data does Erathos sync to Azure Synapse? Erathos automatically and incrementally syncs Instagram Posts, Content Metrics, Stories, Followers, Comments, and Profiles to Azure Synapse. ### How often does Erathos sync data from Instagram to Azure Synapse? You can configure the sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental sync, meaning only new or updated records are processed in each run, keeping the Instagram pipeline efficient and Azure Synapse costs predictable. ### What happens if an Instagram sync fails? Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, rows processed, and error context, allowing your team to debug in minutes, not hours. ### Is there a free trial for the Instagram connector? Yes. Every Erathos connector includes a 14-day free trial. Connect Instagram and start syncing as soon as Azure Synapse is available, no credit card required.