# HubSpot + Azure Synapse > Automatically sync Contacts, Deals, Tickets, and Activities from HubSpot to Azure Synapse. Start your 14-day free trial. Source: https://www.erathos.com/en/pipelines/hubspot-azure-synapse Em português: https://www.erathos.com/pipelines/hubspot-azure-synapse HubSpot is an integrated CRM, marketing automation, and sales platform used by over 200,000 companies worldwide. Azure Synapse is Microsoft's fully managed, serverless data warehouse designed for large-scale analytics. Together, they form a powerful combination — but moving data from HubSpot to Azure Synapse requires a reliable, automated pipeline. Most ingestion tools treat this connection as a black box. You run a sync, the data appears (or it doesn't), and when something breaks you have no idea where or why. Erathos is different. Our pipeline gives you full visibility into every job, every row, and every failure — so your team stays in control, not in the dark. ### What HubSpot data does Erathos sync to Azure Synapse? Erathos syncs key HubSpot objects directly into your Azure Synapse dataset: - **Contacts**: emails, lifecycle stages, lead scores, and all custom properties - **Companies**: firmographic data, deal associations, and activity history - **Deals**: pipeline stages, values, close dates, and owner assignments - **Tickets**: status, priority, and resolution time of support tickets - **Emails**: open rates, clicks, and campaign performance - **Forms**: lead capture data from all HubSpot forms - **Activities**: calls, meetings, tasks, and notes from your sales team - **Custom Fields: **Fields created by your team in a custom way - **Custom Objects: **In addition to custom fields, objects created by your team are also synced ### Why sync HubSpot to Azure Synapse? In Azure Synapse, you integrate HubSpot data into the Microsoft ecosystem: Power BI for executive dashboards, Azure Data Factory for orchestration, and distributed analytics at enterprise scale. ### How it works Erathos connects to HubSpot via the official API and syncs your data incrementally — only new or updated records are processed in each run, keeping pipelines fast and Azure Synapse costs predictable. You choose the sync frequency (from 5 minutes to daily), the objects to sync, and the destination dataset. Every run is logged with full observability: execution time, rows processed, error context, and instant alerts via Slack or email if something goes wrong. No black box. No surprises. Full control. ## Data in your data warehouse in minutes ### Out-of-the-box HubSpot connector Connect HubSpot to Azure Synapse in minutes with our native connector. Automatically sync Contacts, Deals, Tickets, Forms, and Activities with zero code — including full support for custom properties. ### Complete control over your HubSpot pipelines Configure sync frequency and type per table. Data arrives in Azure Synapse integrated with the Microsoft ecosystem, Power BI, Azure Data Factory, and ML pipelines ready for use. ### End-to-end observability Stop finding out about pipeline failures only when the business team complains. Every run is logged with its run time, rows processed, and error context. Get automatic alerts via Slack, Discord, or email the moment something goes wrong. ## Centralizing HubSpot data in Azure Synapse has never been easier Erathos is a data ingestion platform built for teams that demand reliability, visibility, and control. With our HubSpot connector, you can automatically move Contacts, Deals, Tickets, and more to Azure Synapse — with complete observability for every run and zero maintenance. ## FAQ ### What is Erathos and how can it help my company? Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect their SaaS tools—such as HubSpot—to their data warehouse, without the maintenance cost of in-house pipelines or the opacity of traditional ETL tools. Our customers reduce pipeline maintenance by up to 80%. ### Does Erathos support HubSpot custom properties? Yes. Erathos synchronizes both standard and custom properties for Contacts, Companies, Deals, Tickets, and more. If your team has created custom fields in HubSpot, they will automatically be available in your Azure Synapse dataset. ### How often does Erathos sync HubSpot data to Azure Synapse? You can configure the sync frequency at the table level, ranging from every 5 minutes to daily. Erathos uses incremental syncs, meaning only new or updated records are processed in each run—keeping your pipeline efficient and your Azure Synapse costs predictable. ### What happens if a synchronization fails? Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full execution context—not just a generic 'job failed' message. Intelligent retries handle transient errors, and every run is logged so your team can debug in minutes, not hours. ### Is there a free trial for the HubSpot connector? Yes. Every Erathos connector comes with a 14-day free trial. Connect HubSpot to Azure Synapse and start syncing immediately — no credit card required.