# Hotmart + Azure SQL Server

> Move sales, product, and affiliate data from Hotmart to Azure SQL Server with Erathos. An incremental, no-code ELT pipeline with full observability. Start for free.

Source: https://www.erathos.com/en/pipelines/hotmart-azure-sql-server
Em português: https://www.erathos.com/pipelines/hotmart-azure-sql-server

Hotmart is a platform that enables creators to sell digital products like online courses, ebooks, and events.

With Erathos, you can integrate Hotmart data into Azure SQL Server in just a few minutes. Our platform handles the entire data movement process into your relational database in the Azure cloud and lets you combine that data with other sources. That way, your time is spent on what really creates value — extracting insights and making data-driven decisions.

### Which Hotmart data does Erathos sync with Azure SQL Server?

The integration automatically syncs Hotmart's main objects:

- **Orders** — status, amount, items, and shipping address
- **Products** — SKU, price, inventory, and description
- **Customers** — profile data, purchase history, and reviews
- **Payments** — method, status, and amounts
- **Reviews** — ratings, comments, and replies
- **Returns** — reason, status, and refunded amount

### Why sync Hotmart with Azure SQL Server?

In Azure SQL Server, you connect this data to the Microsoft ecosystem — Power BI for executive dashboards, Azure Data Factory for orchestration, and Azure Synapse for large-scale analytics. Ideal for teams already running in the Azure cloud and that need reliable operational data in SQL Server.

### How it works

Erathos connects to Hotmart via the official API and syncs your data incrementally — only new or updated records are processed in each run. You choose the sync frequency (from every 5 minutes to daily), which objects to sync, and the destination in Azure SQL Server. The sync uses intelligent UPSERT in Azure SQL Server to ensure consistency even during reprocessing. You choose the sync frequency, the objects to sync, and the destination database. Each run is logged with full observability: execution time, processed rows, and alerts via Slack or email.

## Hotmart data in Azure SQL Server in minutes

### Ready-to-use Hotmart connector

Connect Hotmart to Azure SQL Server and automatically export data. Centralize marketplace data for analysis — without spreadsheets or scripts.

### Full control over your Hotmart pipelines

Set the sync schedule, frequency, and type at the table level. Configure sync frequency and type per table. Erathos uses intelligent UPSERT on Azure SQL Server — ensuring data consistency and native integration with Power BI and the Microsoft ecosystem.

### End-to-end observability

Stop finding Hotmart failures only when the business team complains. Every run is logged with runtime, processed rows, and error context. Get automatic alerts via Slack, Discord, or email as soon as something goes off track — so your analytics always have fresh data.

## Centralizing Hotmart data in Azure SQL Server has never been easier

Erathos is a data ingestion platform built for operations and data teams. With the Hotmart connector, you automatically centralize sales, product, and affiliate data in Azure SQL Server — always up-to-date data, full observability into every run, and zero maintenance.

## FAQ

### What is Erathos, and how can it help my business?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Hotmart to their data warehouse—with full observability into every run, zero maintenance, and none of the black-box opacity of traditional market tools.

### What Hotmart data does Erathos sync to Azure SQL Server?

Erathos connects Hotmart to your Data Warehouse, syncing orders, products, customers, inventory, reviews, and sales performance data incrementally and automatically.

### How often does Erathos sync data from Hotmart to Azure SQL Server?

You can configure sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental sync — only new or updated records are processed on each run, keeping Hotmart’s pipeline efficient and Azure SQL Server costs predictable.

### What happens if a Hotmart sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just “job failed.” Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.

### Is there a free trial period for the Hotmart connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect Hotmart to Azure SQL Server and start syncing right away — no credit card required.