# Hotjar + Snowflake

> Export Hotjar events, metrics, and funnels to Snowflake with zero code. Analyze product behavior with fresh data and stable pipelines. Erathos.

Source: https://www.erathos.com/en/pipelines/hotjar-snowflake
Em português: https://www.erathos.com/pipelines/hotjar-snowflake

Hotjar is an online behavior analytics tool that provides insights into how users interact with websites, helping to optimize user experience and boost conversions. It uses heatmaps, session recordings, and feedback surveys to pinpoint areas for improvement. Snowflake, on the other hand, is a serverless cloud data platform (note: Google BigQuery is Google's serverless solution, but preserving Snowflake here as in the original text) that provides robust storage and large-scale data analytics capabilities.

With Erathos, you can integrate Hotjar data into Snowflake in just a few minutes. Our platform handles the entire data pipeline to your analytical environment, allowing you to blend this data with other sources in your Data Warehouse. This frees up your time to focus on what actually drives value — extracting valuable insights and making more data-driven decisions.

### What Hotjar data does Erathos sync with Snowflake?

The integration automatically syncs key Hotjar objects:

- **Events** — all tracked events with custom properties
- **Sessions** — source, duration, device, and behavioral data
- **Users** — profiles, properties, and activity history
- **Conversion Funnels** — steps, drop-offs, and rates by segment
- **Cohorts** — retention and engagement over time
- **Custom Properties** — event and user properties defined by your team

### Why sync Hotjar with Snowflake?

In Snowflake, you can combine Hotjar data with other sources using elastic compute, without resource contention among different teams querying the same data simultaneously.

### How it works

Erathos connects to Hotjar via its official API and syncs your data incrementally — only new or updated records are processed in each run, keeping pipelines fast and Snowflake costs predictable. You choose the sync frequency (ranging from 5 minutes to daily), the objects to sync, and the target dataset. Every execution is logged with full observability: run time, processed rows, contextual errors, and instant alerts via Slack or email if anything goes wrong.

## Data in your data warehouse in minutes

### Out-of-the-box Hotjar connector

Connect Hotjar to Snowflake and automatically export events, metrics, and funnels. Always keep your product data fresh in your data warehouse — with zero manual engineering.

### Full control over your Hotjar pipelines

Configure sync frequency and sync type per table. Data arrives in Snowflake ready for secure sharing across teams and integration with BI and ML tools, without data duplication.

### End-to-end observability

Stop finding out Hotjar is broken only after the business team complains. Every run is logged with runtime, processed rows, and error context. Automatic alerts via Slack, Discord, or email the moment something goes off track — so your product metrics stay reliable for roadmap decisions.

## Centralizing Hotjar data in Snowflake has never been easier

Erathos is a data ingestion platform built for product and analytics teams. With the Hotjar connector, you can automatically export events, product metrics, and conversion funnels directly to Snowflake — keeping your data fresh for analysis without any manual engineering.

## FAQ

### What is Erathos and how can it help my company?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Hotjar to their data warehouse — with full observability into every run, zero maintenance, and none of the opacity of traditional market tools.

### What Hotjar data does Erathos sync to Snowflake?

Erathos syncs Hotjar Events, Sessions, Users, Conversion Funnels, and Product Metrics to Snowflake. Custom event properties and user properties are automatically exported along with each record.

### How often does Erathos sync Hotjar data to Snowflake?

You can configure the sync frequency from every 5 minutes to daily, at the table level. Erathos uses incremental sync — only new or updated records are processed in each run, keeping your Hotjar pipeline efficient and Snowflake costs predictable.

### What happens if a Hotjar sync fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context — not just "job failed." Smart retries handle transient errors, and every run is logged with runtime, rows processed, and error context so your team can debug in minutes, not hours.

### Is there a free trial period for the Hotjar connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect Hotjar to Snowflake and start syncing immediately — no credit card required.