# Hotjar + PostgreSQL

> Export Hotjar events, metrics, and funnels to PostgreSQL with no code. Analyze product behavior with fresh data and stable pipelines. Erathos.

Source: https://www.erathos.com/en/pipelines/hotjar-postgresql
Em português: https://www.erathos.com/pipelines/hotjar-postgresql

Hotjar is an online behavior analytics tool that provides insights into how users interact with websites, helping to optimize experience and boost conversion rates. It leverages heatmaps, session recordings, and feedback loops to identify areas for improvement. Amazon Redshift, on the other hand, is a fully managed cloud data warehouse designed for fast and efficient analytics on massive datasets.

With Erathos, your Hotjar data lands in PostgreSQL as a reliable operational source, ready to power internal applications or reporting using standard SQL—without manual sync scripts.

### What Hotjar data does Erathos sync to Redshift?

The integration automatically syncs all core Hotjar objects:

- **Events** all tracked events with custom properties
- **Sessions** source, duration, device, and behavioral data
- **Users** profiles, properties, and activity history
- **Conversion Funnels** steps, drop-offs, and conversion rates by segment
- **Cohorts** retention and engagement over time
- **Custom Properties** event properties and user properties defined by your team

### Why sync Hotjar data with PostgreSQL?

In PostgreSQL, your Hotjar data becomes available as a reliable operational source, ready to feed internal applications or power analytics with standard SQL.

### How it works

Erathos connects to Hotjar via the official API and syncs your data incrementally: only new or updated records are processed on each run, keeping pipelines fast and PostgreSQL costs predictable. You choose the sync frequency (ranging from every 5 minutes to daily), the objects to sync, and the destination dataset. Every run is logged with full observability: execution time, rows processed, error context, and instant alerts via Slack or email if anything goes wrong.

## Data in your data warehouse in minutes

### Hotjar connector ready to use

Connect Hotjar to PostgreSQL and automatically export events, metrics, and funnels. Always-fresh product data in your data warehouse—no manual engineering.

### Full control over your Hotjar pipelines

Configure sync frequency and type by table. Erathos uses intelligent UPSERT in PostgreSQL—ensuring data consistency even during reprocessing.

### End-to-end observability

Stop finding out Hotjar is broken only after the business team complains. Every run is logged with runtime, processed rows, and error context. Automatic alerts via Slack, Discord, or email the moment something goes off track — so your product metrics stay reliable for roadmap decisions.

## Centralizing Hotjar data in PostgreSQL has never been easier

Erathos is a data ingestion platform built for product and analytics teams. With the Hotjar connector, you automatically export events, product metrics, and conversion funnels to PostgreSQL—always-fresh data for your analysis, with no manual engineering.

## FAQ

### What is Erathos and how can it help my company?

Erathos is a data ingestion platform built for reliability, transparency, and control. We help data teams connect tools like Hotjar to their data warehouse—with full observability for every run, zero maintenance, and none of the opacity of traditional market tools.

### Which Hotjar data does Erathos sync to PostgreSQL?

Erathos syncs Events, Sessions, Users, Conversion Funnels, and Product Metrics from Hotjar to PostgreSQL. Custom event properties and user properties are automatically exported along with each record.

### How often does Erathos synchronize data from Hotjar to PostgreSQL?

You can configure the synchronization frequency from every 5 minutes up to daily, at the table level. Erathos uses incremental synchronization—only new or updated records are processed in each run, keeping the Hotjar pipeline efficient and PostgreSQL costs predictable.

### What happens if a Hotjar synchronization fails?

Erathos automatically detects failures and sends alerts to your email, Slack, or Discord with full context—not just "job failed." Smart retries handle transient errors, and every execution is logged with run time, processed rows, and error context so your team can debug in minutes, not hours.

### Is there a free trial period for the Hotjar connector?

Yes. Every Erathos connector includes a 14-day free trial. Connect Hotjar to PostgreSQL and start syncing immediately—no credit card required.